Purch CEO Greg Mason recently attended Web Summit in Lisbon (Nov. 6-9), the world’s largest tech conference. There, he joined Parse.ly’s Sachin Kamdar and BBC’s Fiona Campbell in a discussion about how publishers can “break through the online noise” and create content that can be monetized. Watch the panel discussion to find out how Purch is making content pay in 2017 and beyond.
Seismic shifts are underway in the digital advertising world. While some publishers cling to the ad-driven revenue model that has sustained the industry for generations, others are furiously working to branch out from this crumbling paradigm…
In a new article for Publishing Executive magazine, Purch CEO Greg Mason explains the perils that today’s publishers face and suggests ways that companies can evolve in order to succeed in the digital age — from reconsidering the pivot to platforms to taking control of data-rich tech. You can read Greg’s full article on Publishing Executive.
By Eric Sherman
Time and Meredith tried and tried to merge, but the marriage wasn’t to be. Greg Mason, CEO of digital media company Purch, tells host Alex Sherman the problem is magazine companies just aren’t very good businesses. That makes it difficult to find a price where banks are willing to provide financing and both sides want to strike a deal. Legacy publishing companies with big brand names should turn to technology developed by digital media companies…perhaps like his own.
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Be Relentless – The Relation Between ROI And Engagement
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Greg Mason joined Purch as Chief Executive Officer in 2012, bringing over twenty years of product development and innovation in technology media and digital publishing. Greg is responsible for implementing the company’s strategy of unifying content, commerce, and community, which has shepherded in accelerated growth, success, and scale.
Prior to joining Purch, Greg served as Executive Vice President of Consumer Services at WebMD. Prior to that, he spent eleven years with CBS Interactive and CNET Networks where he held a variety of global operational roles, culminating in the leadership of the entire technology and news portfolio. Before his time at CNET, Greg spent a combined eleven years with Ziff Davis and International Data Group (IDG) in various publisher, sales, and sales management roles.
He earned a Bachelor’s of Science in marketing at the University of Nevada-Reno and an MBA from the University of San Francisco.
The New Business.com Platform Underscores Purch’s Position as a Leader in Connecting High-Intent Buyers and Performance-Based Marketers in Both SMB and Consumer Markets
(New York, April 25, 2017) Purch, a next-gen digital publishing and marketplace platform, announced today the launch of the new Business.com, a content and commerce marketplace that brings together industry-specific communities of small business owners with the experts who can help them understand and grow their business.
“Business.com is a revolutionary disruption of the small business model, providing business owners with the tools, services, and expert and peer advice they need to grow their businesses,” says Greg Mason, CEO of Purch. “The SMB community is the backbone of the American economy, but, up until now, we have failed to give them the resources they need to succeed. With Business.com, Purch has built a platform to serve those businesses throughout their lifecycle, from budding start-up to global expansion.”
The new Business.com builds upon Purch’s already robust community of 5.7 million SMB members. Key features of the new Business.com include:
- First-of-its-kind combination of expert content, in-depth advice and Q&As, reviews and tools – all focused on helping SMBs succeed;
- Innovative SMB marketplace that connects small business owners with the right products and services specific to their business needs;
- Unique membership and services model that provides Business.com members with cashbacks and other incentives, in addition to discounts on products that SMBs buy frequently.
Business.com will focus on 15 key industries, including restaurants/hospitality, construction/general contracting, retail, healthcare, manufacturing, real estate, agriculture, travel, and financial services.
The relaunch of Business.com bolsters Purch’s growing portfolio of Business-to-Business brands and services, including BuyerZone, the leading online marketplace for buyers and marketers of SMB products and services, and Business News Daily, which empowers small business owners to lead and grow their businesses with clear and actionable buying advice and how-to information. In the coming months, Purch will be announcing an array of new features, functionality, and integrations on Business.com and the company’s growing SMB platform.
To learn more about Purch and its owned and operated sites, please visit www.purch.com.
Purch is a digital publishing and marketplace platform uniquely positioned at the intersection of content, commerce and customer. By combining in-depth product reviews, comparisons, and services with industry leading publisher technology, Purch creates a seamless connection between intent-based buyers and sellers. The company generates more than $1billion annually in facilitated commerce through its tech, shopping, lifestyle and SMB brands, including Tom’s Guide, Top Ten Reviews, ShopSavvy and Business.com. With more than 1,200 product categories, Purch is the #1source for buying advice for more than 100 million people each month.