Special interest publisher Purch Inc. expects to buy or merge with a rival to triple revenue from $120 million, said Chief Executive Officer Greg Mason.
Purch CEO Greg Mason recently attended Web Summit in Lisbon (Nov. 6-9), the world’s largest tech conference. There, he joined Parse.ly’s Sachin Kamdar and BBC’s Fiona Campbell in a discussion about how publishers can “break through the online noise” and create content that can be monetized. Watch the panel discussion to find out how Purch is making content pay in 2017 and beyond.
Seismic shifts are underway in the digital advertising world. While some publishers cling to the ad-driven revenue model that has sustained the industry for generations, others are furiously working to branch out from this crumbling paradigm…
In a new article for Publishing Executive magazine, Purch CEO Greg Mason explains the perils that today’s publishers face and suggests ways that companies can evolve in order to succeed in the digital age — from reconsidering the pivot to platforms to taking control of data-rich tech. You can read Greg’s full article on Publishing Executive.
By Eric Sherman
Time and Meredith tried and tried to merge, but the marriage wasn’t to be. Greg Mason, CEO of digital media company Purch, tells host Alex Sherman the problem is magazine companies just aren’t very good businesses. That makes it difficult to find a price where banks are willing to provide financing and both sides want to strike a deal. Legacy publishing companies with big brand names should turn to technology developed by digital media companies…perhaps like his own.
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Be Relentless – The Relation Between ROI And Engagement
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Greg Mason joined Purch as Chief Executive Officer in 2012, bringing over twenty years of product development and innovation in technology media and digital publishing. Greg is responsible for implementing the company’s strategy of unifying content, commerce, and community, which has shepherded in accelerated growth, success, and scale.
Prior to joining Purch, Greg served as Executive Vice President of Consumer Services at WebMD. Prior to that, he spent eleven years with CBS Interactive and CNET Networks where he held a variety of global operational roles, culminating in the leadership of the entire technology and news portfolio. Before his time at CNET, Greg spent a combined eleven years with Ziff Davis and International Data Group (IDG) in various publisher, sales, and sales management roles.
He earned a Bachelor’s of Science in marketing at the University of Nevada-Reno and an MBA from the University of San Francisco.