By Chantal Tode
In a reflection of the convergence of content and commerce on mobile, digital publisher Purch has acquired shopping application ShopSavvy and will integrate its mobile search and deals aggregation technology into multiple sites.
ShopSavvy will bring new monetization opportunities to Purch as the role of mobile applications continues to grow for consuming content and making purchases. For Purch, which operates Web sites such as Top Ten Reviews and Tom’s Guide, the deal will accelerate its strategy of combining content and commerce into the mobile space.
“By integrating ShopSavvy’s powerful back-end mobile product search and machine-learning technology across Purch’s sites, we’re now able to provide consumers with all the information they need to find the best product, at the best price, in the most convenient way possible,” said Phil Barrett, senior vice president at Purch.
Read the full article here: http://www.mobilecommercedaily.com/purch-speeds-into-mobile-search-deals-with-shopsavvy-acquisition