By Bill Mickey

Purch, a network of tech sites that marry content and commerce, has expanded into the outdoor gear market with the purchase of online shopping community Active Junky.

The deal combines a new market opportunity—outdoor enthusiasts—with a technology platform that blends membership with cash-back loyalty rewards. Visitors sign up for a free membership with Active Junky, shop for gear at a variety of well-known retailers and receive cash back on their purchases.

The outdoor market is decidedly different than Purch’s up-to-now focus on consumer tech, but it’s big and, according to Purch CEO Greg Mason, outdoor gear shoppers are not that different from tech shoppers.

“This presents a big opportunity for us as it’s not well-served by publishers, and yet there is tremendous consumer demand,” he says. “It’s similar to the technology market as the products are ‘technical’ and researched extensively online.”

Read the full article here: http://www.foliomag.com/2015/purch-gets-membership-rewards-platform-active-junky-acquisition/

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