To say people are excited about this month’s total solar eclipse would be an understatement.

Hotels along the 70-mile wide and 3,000-mile-long swath where the solar eclipse will pass through are completely booked and have been for months.

Starting in Oregon and ending in South Carolina, cities across this cross-country belt expect a surge of historic traffic and, in some cases, a port-a-potty shortage.

“People who live in that shadow path, they will see day turn into night, they will see it get cooler, stars will come out, planets will come out, the birds will go silent,” Tariq Malik, managing editor at space.com said. “Cows on some farms will maybe think its time to go back into the barn – you know a lot of things happen both up in space and on the ground.”

Watch the full interview with Tariq Malik on Pix 11 News.

facebooktwittergoogle_plusredditpinterestlinkedintumblrmail

It might still be early days for digital currency, but marketers are increasingly piggybacking on the rise of tender like bitcoin and applying those concepts to digital advertising. In a nutshell, they’re seeking a more transparent and efficient way of running online marketplaces.

Tech companies, publishers and media buyers have begun experimenting with marketplaces built on blockchain—a digital ledger that records transactions using encryption for security and accountability. And although it’s still uncertain whether blockchain is a game changer or a pipe dream, some say the system has the potential to create the kind of transparency that advertising desperately needs by cutting off bot traffic and protecting brands from unsavory content…

For the past six months, Purch and a dozen other publishers and advertisers have been testing a new blockchain-enabled advertising marketplace using technology created by Nasdaq, which is expected to launch in the fourth quarter of this year. A separate company, New York Interactive Advertising Exchange (NYIAX), will allow media buyers to purchase and sell future advertising inventory. Richard Bush, NYIAX’s chief product and technology officer, said the advertising industry, in some ways, missed a part of the automation revolution that Wall Street got right.

Read the full article by Marty Swant on AdWeek.

facebooktwittergoogle_plusredditpinterestlinkedintumblrmail

Ditch those cheesy videos and embrace a new crop of high-tech training tools…

Purch, a digital publishing and marketplace platform based in New York City, recently started using Degreed, an online service that lets employees digitally track all of their desk-based self-guided training–such as watching a YouTube video on brand identity or taking a Khan Academy coding course. They can see how their skills stack up against others at their level or what they might need to learn to gain a promotion. Juli Weber, Purch organizational development manager, says letting employees chase their own interests has goosed engagement among her company’s 380 employees and has driven more face-to-face meetings.

“Pairing people up for a mentorship program is so old-school,” she says. “This lets us leave it open source. People can see who has the skills they need and who’s willing to mentor, and they’re more comfortable reaching out directly and having multiple mentors for multiple areas.”

Read the full article by Kate Rockwood on Inc.

facebooktwittergoogle_plusredditpinterestlinkedintumblrmail

For eclipse enthusiasts, amateur astronomers and those with just a passing interest in the Aug. 21 coast-to-coast solar eclipse, look no further than your web browser or smartphone to learn how to make the most of this rare and spectacular event.

Three smartphone/tablet apps stand out: Eclipse Safari (free), Solar Eclipse by Redshift ($1.99), and Smithsonian Eclipse 2017 (free). All three are available for Android and iOS.

Eclipse Safari is from the makers of Sky Safari, one of the leading astronomy programs for computers, tablets and smartphones. Sky Safari code also powers the same interactive map and planetarium view used by the Smithsonian app.

The well-engineered Eclipse Safari features a news feed from Space.com, realtime eclipse updates and will play NASA’s livestream during the actual eclipse, showing realtime views from various sites across the nation.

Read the full article by William Harwood on CBS News.

facebooktwittergoogle_plusredditpinterestlinkedintumblrmail

Putting a dollar amount on what your small/medium sized business is worth can be a very difficult task. In fact, 85 percent of the world’s 200 million small businesses don’t know what they’re worth. Enterprise level companies can even struggle with this and often hire outside help to assist with the evaluation. There are many factors that can go into a valuation. Plus, small business owners can often be emotionally attached to the business — failing to really look at the situation objectively.

What’s the solution? Purch‘s website Business.com wants to take a lot of the guesswork out of evaluating the worth of small and medium sized businesses and has launched the Business.com Report Card, powered by BizEquity.

Read the full article by Sarah Kimmel.

facebooktwittergoogle_plusredditpinterestlinkedintumblrmail

Contact Us

Follow our easy step-by-step guide and we will contact you personally.

  • Advertising
    & Editorial
  • Business
    Development
  • Licensing
    & Reprints
  • Careers
  • Press
    Inquiries