LifeLock and other services promising to keep consumers’ most sensitive information safe don’t offer essential safeguard.

NEW YORK, Feb. 13, 2018 /PRNewswire/ – More than 16 million people in the U.S. were victims of identity-fraud-related crimes in 2017, with an estimated $16.8 billion stolen, according to a recent study by Javelin Strategy & Research. The concern over identity theft has been met with a proliferation of identity-protection services — online businesses that monitor consumers’ financial activity and personal information.

But are these services safe to use, and which one is worth your money?

Tom’s Guide recently tested six of the top identity-protection services — Credit Sesame, ID Watchdog, IdentityForce, IDShield, Identity Guard and LifeLock — and the results of this research and testing were surprising, especially when it came to the services’ use of two-factor authentication.

Of the six services Tom’s Guide tested, only ID Watchdog and IdentityForce offer two-factor authentication for customers logging in to the main desktop-browser interface, the investigation found. A third service, Identity Guard, offers two-factor authentication, but only for its mobile apps.

Also known as multifactor authentication, two-factor authentication (2FA) is a simple but powerful security feature that’s used by Facebook, Google, Microsoft, Apple and many other online companies.

“Enabling two-factor authentication is one of the simplest, yet most important, steps in securing any online account. It makes sure that a thief can’t break into your account even with your password, and every online service should make it available,” said senior editor Paul Wagenseil, who led Tom’s Guide’s investigation into identity-protection services.

A spokesperson for LifeLock, one of the companies reviewed, told Tom’s Guide that “implementing two-factor authentication is a priority” and that the company is working to make that security option available to subscribers.

After using each of the six services listed above for three months, Tom’s Guide found that one of the services offering two-factor authentication, IdentityForce, has the best combination of features and services overall.

“Given all of the personal information identity-protection services are supposed to protect, we’re glad that IdentityForce takes 2FA seriously,” said Mark Spoonauer, editor-in-chief for Tom’s Guide. “We’re hoping that this report spurs immediate action by the other services.”

To read the full investigation, visit Tom’s Guide, where you’ll also find reviews of all of the major ID-protection services.

About Tom’s Guide

Tom’s Guide helps consumers make buying decisions on everything from smartphones to cellular service, testing hundreds of products and evaluating the brands that make them. We also provide helpful tips and advice so that you can get the most out of your products and accomplish your goals.

About Purch

Purch is a digital publishing and marketplace platform uniquely positioned at the intersection of content, commerce and customer. By combining in-depth product reviews, comparisons, and services with industry leading publisher technology, Purch creates a seamless connection between intent-based buyers and sellers. The company generates more than $1billion annually in facilitated commerce through its tech, shopping, lifestyle and SMB brands, including Tom’s Guide, Tom’s Hardware, Top Ten Reviews, ShopSavvy and With more than 1,200 product categories, Purch is the #1source for buying advice for more than 100 million people each month.


What do you get when you combine data, technology and dozens of business leaders eager to share their knowledge with others? You get Outsell DataMoney— a unique event happening this week (Feb. 1) in New York that’s driving the conversation about data monetization forward.

Outsell DataMoney will feature leaders from innovative companies — including Honeywell, Dun & Bradstreet, Dow Jones and, of course, Purch. Our COO and president, Doug Llewellyn will be there to discuss how companies across industries can use data to achieve their business objectives. As a leader in the digital publishing industry, Doug will focus on new advances in data technology that provide publishers (but also many other types of businesses) the insights they need to develop valuable services and products for their customers.

In today’s publishing world, the companies finding success are those that shift from a focus on scale (as many eyeballs as possible on their sites) to an intent-based model that homes in on the behaviors and actions of each user to drive greater value for consumer, marketer, and publisher.

Here at Purch, we’re leveraging data in ways unimaginable only a few years ago. By using data to understand customer intent, watch behavior in-real time, and analyze revenue on an ongoing basis, we’ve built a data-driven shopping ecosystem that is at the heart of its growing next-generation publishing business. We’re looking forward to sharing insights with our peers at DataMoney.

Follow the conversation about this year’s DataMoney conference on Twitter.


Tomorrow (Jan. 31) stargazers will be treated to an awesome event: A total lunar eclipse will occur during the supermoon Blue Moon. While those on the West Coast of the U.S. will have the best view, the lunar eclipse will be visible from all of North America — the first time since 1866 that space fans on that continent will have the pleasure of seeing this awesome phenomenon.

It goes without saying that the writers and editors at Purch’s are excited about the lunar eclipse, but for these space-loving journalists, the event is just the first of many to look forward to in 2018. We asked the Space staff to share what other space happenings they can’t wait to see this year and, not surprisingly, their lists are as long as they are varied. From the first flight of SpaceX’s Falcon Heavy rocket to the arrival of two asteroid-sampling probes at their rocky destinations — here’s what writers (and their loyal readers) are excited to see in 2018.

Tariq Malik, Managing Editor

There are so many space events I’m looking forward to in 2018, the biggest of all being the debut flight of SpaceX’s Falcon Heavy rocket – the most powerful U.S. rocket since NASA’s mighty Saturn V. (It doesn’t hurt that Elon Musk is launching his own car on the thing!) I am a spaceship fan, so the first commercial crew spaceship tests by SpaceX (Dragon) and Boeing (Starliner) in late 2018 are high on my list. I’ve sat inside a Starliner prototype, so I hope to complete the set with Dragon this year…

As for the night sky, well, you can’t beat an eclipse and the Super Blue Blood Moon of 2018 on Jan. 31. It’s the perfect way to kick off a year of stargazing, and it’s the first Blue Moon Total Lunar Eclipse in North America since 1866! But if you live in the Eastern Hemisphere, keep an eye out for the July 27 Total Lunar Eclipse, which will be an exceptionally long one, according our skywatching columnist Joe Rao. And there’s the comet 46P/Wirtanen, which just might be visible to the naked eye in December — that would make an excellent Christmas present in the night sky!

So those are my picks, but there are so many other things: Blue Origin and Virgin Galactic have private spaceship test flights planned, NASA’s INSIGHT Mars lander and TESS planet-hunting missions launch this year, along with Europe’s BepiColumbo mission to Mercury. And so much more!

Steve Spaleta, Senior Video Producer

The giant leap of private space is my top pick. Whether it’s the first powered flight of Virgin Galactic’s VSS Unity, the possible first-ever crewed flight of Blue Origin’s New Shepard, Rocket Lab getting into the game with launches from New Zealand or, of course, SpaceX’s Falcon Heavy launch. What’s there not to be excited about?

We’ve been watching and reporting on the private space industry since its infancy. We are really starting to get to the good stuff now!

Calla Cofield, Senior Writer

I’m very excited about the launch of the Transiting Exoplanet Survey Satellite (TESS), currently scheduled for no earlier than March 2018. TESS will scan a huge section of the sky and look for planets around 500,000 star systems that are all relatively close to Earth. The mission will focus on finding rocky planets, which can then be targeted for follow-up studies by bigger telescopes. Those follow-up studies could reveal information about a planet’s atmosphere and its potential habitability. In this way, TESS will essentially be a workhorse to help find the best planets in the nearby galaxy where scientists can begin to look for life, or at the very least learn about the potential for habitability beyond Earth.

The Kepler Space Telescope created a revolution in space science by showing that there are more exoplanets in our galaxy than there are stars; TESS is the first targeted follow-up mission to exploit that new insight. While we likely won’t start to see big results from TESS this year, seeing it get into space is a big step.

Sarah Lewin, Associate Editor

NASA’s OSIRIS-REx mission launched in 2016 and whipped past Earth again in 2017 to pick up speed en route to its 2018 destination — the asteroid Bennu, and the thing I’m most excited about this year. Once it gets there, OSIRIS-REx will map the asteroid’s surface to find a safe spot, briefly touch the surface and grab up a sample — collecting up to 4.4 lbs in just 5 seconds by blasting nitrogen down onto the surface to kick up dust. Then it’ll head back to Earth by 2023, bringing a time-capsule-like haul of asteroid stuff for scientists to learn about conditions in the early solar system. Talk about there-and-back-again.

Hanneke Weitering, Staff Writer

The next big thing that I can’t wait to see is the first launch of SpaceX’s new Falcon Heavy rocket – especially after Elon Musk said that he thinks it’s probably going to crash and burn. Of course, potentially destroying a big expensive rocket shouldn’t be something to look forward to, but it’s going to be really exciting regardless of whether the test flight goes well or ends in a fiery explosion.

BepiColombo is going to Mercury! The European/Japanese spacecraft will be the first mission to study Mercury since NASA’s MESSENGER died there in 2015 (RIP).

Two spacecraft that have been chasing down asteroids will reach their destinations this year. Japan’s Hayabusa 2 will arrive at the asteroid Ryugu in June, and NASA’s OSIRIS-REx will arrive at the asteroid Bennu in August. Both will be scooping up some asteroid dirt and bringing it back to Earth later (not this year), and that’s pretty damn cool.

Mike Wall, Senior Writer

I’m most excited for the maiden flight of SpaceX’s Falcon Heavy rocket, the launch of NASA’s TESS exoplanet-hunting satellite (March-June launch window) and the launch of NASA’s Mars InSight lander. Also exciting? The arrival of two asteroid-sampling probes (NASA’s OSIRIS-REx, Japan’s Hayabusa 2) at their destinations this summer and the launch of China’s Chang’e 4 lander/rover to the moon’s far side in late 2018.

What are you most excited about in 2018? Come tell us on Twitter! Want to hear more from our Space writers? Follow them on Twitter or subscribe to the newsletter. 


Purch Team Will Drive Insightful CES Coverage and Be Available for Interviews

Las Vegas, NV, January 5, 2018 – On the eve of the annual Consumer Electronic Show (CES), Purch, a digital content and commerce publisher with 25 sites across tech, small business and lifestyle, announced a new editor-in-chief taking the helm at Tom’s Hardware, one of the most influential brands in technology.

New Editor-in-Chief John Burek takes the lead role at Tom’s Hardware after more than a decade leading Computer Shopper at Ziff-Davis. “I am thrilled to join Purch and excited to grow the storied Tom’s Hardware brand. More than ever, tech enthusiasts crave independent product reviews and in-depth news coverage,” Burek said. “We’ll be doing the great work that Toms Hardware has been long known for, and branching out to new readers and topics.”

Joining Burek as the new Managing Editor of Tom’s Hardware at Purch is Matt Safford. Safford has spent the last decade as an editor and reporter covering technology and geek culture for Computer Shopper, Smithsonian, Popular Science and Consumer Reports.

“John and Matt bring decades of combined tech editorial expertise to Purch and I am confident Tom’s Hardware will thrive and grow its role as one of the most influential brands in technology publishing,” said Bill Gannon, Vice President of Content and Editor-in-Chief at Purch.

At CES, Burek and Safford are joining Mark Spoonauer, longtime editor-in-chief of sister sites Tom’s Guide and Laptop and dozens of editorial staffers from across Purch tech brands to provide deep and insightful coverage of everything consumers need to know about the industry coming out of the annual conference.

Site coverage can be found on Tom’s Guide and Tom’s Hardware. Both Spoonauer and Burek are available for interviews and commentary while at CES.

Press release available on PR Newswire.


Purch is a digital publishing and marketplace platform uniquely positioned at the intersection of content, commerce and customer. By combining in-depth product reviews, comparisons, and services with industry leading publisher technology, Purch creates a seamless connection between intent-based buyers and sellers. The company generates more than $1billion annually in facilitated commerce through its tech, shopping, lifestyle and SMB brands, including Tom’s Guide, Tom’s Hardware, Top Ten Reviews, ShopSavvy and With more than 1,200 product categories, Purch is the #1source for buying advice for more than 100 million people each month.


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