Putting a dollar amount on what your small/medium sized business is worth can be a very difficult task. In fact, 85 percent of the world’s 200 million small businesses don’t know what they’re worth. Enterprise level companies can even struggle with this and often hire outside help to assist with the evaluation. There are many factors that can go into a valuation. Plus, small business owners can often be emotionally attached to the business — failing to really look at the situation objectively.

What’s the solution? Purch‘s website Business.com wants to take a lot of the guesswork out of evaluating the worth of small and medium sized businesses and has launched the Business.com Report Card, powered by BizEquity.

Read the full article by Sarah Kimmel.

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A quarter (25%) of Apple fans in the UK are considering switching brands in the wake of recent price rises and an increasingly stretched household budget, a new survey reveals.

Publishing group Purch commissioned the survey of 2,000 consumers to find out what technologies consumers in the UK were planning on spending their money on over the next 6 months and what mattered most to them post Brexit when making buying decisions…

“The consumers who are aware of price increases have started to amend their purchasing patterns accordingly, however 60% of consumers surveyed were still unaware of the price adjustments taking place in the market” said André Baden-Semper, VP Europe at Purch.

“Our research shows that people are more likely to shop around following the Brexit vote, increasingly likely to read online reviews of products before purchasing and are becoming more brand agnostic as getting higher specs and better value for money become the key consideration, a factor that brands need to take into growing consideration.”

Read the full article here.

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Business.com partners with BizEquity to give SMBs competitive advantage with big-business insights into market value.

(New York, July 19, 2017) Purch’s Business.com has launched the Business.com Report Card, powered by BizEquity, a small business valuation service that gives small-to-medium businesses realistic estimates of their value and comparisons with regional and national industry averages to help SMB owners better understand and grow their businesses.

Built on Purch’s already robust community of 5.7 million SMB members, Business.com relaunched in April as a content and commerce marketplace that connects industry-specific communities of small business owners with the experts who can help them grow their businesses. The Business.com Report Card, developed in part with online business valuation leader BizEquity, is the latest tool in the company’s growing SMB portfolio that gives small business owners access to vital business development services that were previously unavailable to them.

“Business.com continues to revolutionize the small business publishing model,” said Greg Mason, CEO of Purch. “This new SMB valuation tool fills a gap in the market by creating a ‘Zillow-like’ service for small businesses that helps SMB owners better understand their business’ value and gain clearer insight into their competitive standing.”

In addition to giving SMBs big-business insights through the key valuation metrics of asset, equity, enterprise, and liquidation, in the coming months, Business.com will allow SMBs to: Buy, sell or advertise their business; Manage local listings; Monitor reviews, social sites, and keyword/SEO performance; And compare business services ranking in relevant industries to what competitors are using.

The Business.com Report Card will be available for use across all the industries served by Business.com, including restaurants/hospitality, construction/general contracting, retail, healthcare, manufacturing, real estate, agriculture, travel, and financial services.

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Last month, Facebook announced additional metrics to give advertisers more insight into consumer behavior, including how many visitors come to their websites after clicking on ads and whether those individuals are new or returning visitors…

And as the balance of power between Facebook and advertisers shifts more in favor of the latter, here are the four demands marketers should make in order to glean as much insight as possible:

More Third Party Verification

According to Mike Kisseberth, chief revenue officer at digital publishing and marketplace platform Purch, the key phrase is third party verification. In other words, it’s not that these new metrics aren’t interesting measures marketers will like, but these marketers are still stuck having to simply trust Facebook. Third party verification, on the other hand, would enable marketers to take the data more seriously.

“Third party verification is important because it allows you to trust the numbers there,” Kisseberth said. “As marketers, the responsibility is ultimately on you to know if [ad dollars] are contributing to the revenue of the business…I think there’s a balance point – third party verification is something marketers want, but they also…[need] to figure out if the money they’re spending is actually contributing to sales. You have a third party measuring whether it’s viewable, but did it actually drive performance at a level that is justified given the spend?”

Read the full article by Lisa Lacy here: http://www.thedrum.com/news/2017/07/17/here-are-the-four-metrics-every-marketer-should-demand-facebook-and-other-walled

 

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