TechMedia Network, a network of tech and science Websites with a global reach of over 72 million, is expected to today announce a native advertising offering that will span all of TMN’s owned and operated sites, which include its partner sites. Additionally, TMN has built a content discovery platform that will recommend native ads based on consumer behavior patterns. TMN’s new native offering will be for direct deals.
Mike Kisseberth, the company’s chief revenue officer, spokeexclusively with RTM Daily about the launch. It’s the first marketing product since TMN acquired Bestofmedia Group, which added Tom’s brand technology properties to TMN’s existing properties. ComScore ranks TMN fifth in global tech media reach and third domestically.
Living up to the “native” moniker, the company plans to use their editorial leadership to guide the content of the ads. To gear up for that, TMN today announced the appointments of Fritz Nelson and Mark Spoonauer as editor-in-chiefs of respective Tom’s brand properties. A TMN representative told RTM Daily that Nelson and Spoonauer are expected to help guide the content of the native ads.