By D.B. Hebbard
The digital content and commerce company Purch continues to grow, yesterday afternoon announcing the acquisition of ShopSavvy, a mobile shopping app. (Here is the app in the Apple App Store.)
IN September the company announced that it had acquired the loyalty platform Active Junky.
“The cornerstone of Active Junky’s model is cash back, but they also identify Deals, Special Offers, Coupons, and often work with their partners to customize special offers exclusively for Active Junky members,” said Greg Mason, CEO, Purch in September. “We believe developing these kinds of “Member” services across our portfolio of brands will augment our strategy of unifying content, commerce and community.”