With publishers realizing that they can no longer be wholly dependent on ads for their revenue, Purch is getting more serious about selling proprietary technology to other publishers.

Purch — a commerce-focused publisher that owns tech and product review sites such as Tom’s Guide, Top Ten Reviews and Live Science — is profitable. It makes about $120 million a year in revenue, with about 20 percent coming from ad tech products that it licenses to 25 publisher clients, said Purch CRO Mike Kisseberth. Over the next year, the company plans to grow its number of publisher clients to roughly 40, and have its tech licensing operation account for about 25 percent of its overall revenue, he said.

Read the full article about Purch on Digiday.


The secret to saving big bucks this holiday might be on your phone! The Krazy Coupon Lady Joanie Demer joins The Doctors to share three of her favorite apps that she says will help you save some cash.

ShopSavvy: Joanie says this app will help you never pay more for an item than you should. The app’s barcode scanning technology pulls in competitor prices. She suggests using this when you’re at a store that price-matches in order to get items for the best price.

Watch the full segment from The Doctors here!


by Emma Munbodh

It’s the sale of the year – or so the high street claims – but Marks & Spencer has basically announced it’s bowed out of Black Friday for good.

The annual clear-out, led by mammoth chains Argos, Amazon and Currys PC World, saw firms rack up millions of pounds in sales last year – at its peak Currys took in five orders a second, while Argos reported 18 transactions a second.

And this year consumer appetite is set to hit another record with Brits expected to splurge a mammoth £4.5 billion over the 24 hour event, according to price comparison site Finder. That’s compared to £2 billion last year.

But Marks & Spencer has said it won’t be buying into the retail bonanza.

In a conference speech, M&S chief executive Steve Rowe recently said the chain would not be participating in Black Friday for the second year running, claiming it merely “sucks sales forward”.

He said: “We didn’t do it last year either. When we did do it, we found it sucked sales forward. Customers are more interested in different types of technology, like TVs, which we don’t sell.”

Black Friday has traditionally been about shoppers cashing in on cheap technology – in 2014 it was carnage at Asda over its limited time only cheap TVs.

In fact, a One Poll survey by Purch this month found 41% of people planning to shop this Black Friday will be investing in video games, tablets and TVs, which could shed some light on M&S’s decision to pull-out.

Read the rest of this article on The Mirror.


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