Facebook, Netflix, Candy Crush and other apps on your phone may have a lot more information about you than you think, including your location and other private details. In lengthy privacy agreements that most users don’t read, many of these apps say they cannot guarantee the safety of this information. NBC’s Jeff Rossen reports for TODAY. Paul Wagenseil, security editor at Tom’s Guide, explains why downloading any app puts users in a “buyer beware” situation.

Watch the full segment on Today.com.

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By Greg Mason, CEO of Purch

For years, publishers have raced to win over new online audiences, wherever those audiences might be — on Facebook, Google and myriad other platforms that readers use every day. The thought process behind this mad chase was simple: To stay relevant, publishers reckoned, they had to reach as wide of an audience as possible, across as many platforms as possible — surely profitability would follow.

This thought process turned out to be partly correct; entire media empires have risen on the backs of digital platforms. But profitability? It turns out that the immense ad revenues associated with larger audiences were not a foregone conclusion. The platforms hosting those audiences, namely Google and Facebook, now guzzle up ad revenue like water at the finish line, taking $.70 of every new dollar spent my marketers, while leaving publishers with ad-supported business models high and dry.

But there is a way forward for those publishers that now find themselves floundering. To get ahead, they need to differentiate themselves ruthlessly.

Read the full op-ed on DCN.

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