Purch president and COO, Doug Llewellyn, discusses how different web properties at Purch serve audiences with content and information, enabling better and more informed purchase decisions around IT products and services. Doug also explains how Purch enables its marketing customers to reach intent based buyers and how he seeks to optimize customer content and increase the lifetime value of a member. 

Listen to the full podcast with marketing expert Scott King.

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Purch’s chief operating officer, Doug Llewellyn, recently sat down with SMB CEO to discuss how Purch is bringing the power of information to small-to-medium-sized businesses (SMBS). This extensive Q&A reveals the true value behind Business.com’s new Business Report Card, a “Zillow-like” tool that SMB owners can use to determine the value of their businesses…

“Purch already had a robust community of 5.7 million SMB members, but we wanted to extend further into the very important, but often underserved, category. We relaunched Business.com in April as a platform that serves small-to-medium businesses throughout their lifecycle, from budding start-up to global expansion.

Business.com currently has a focus on 15 key industries, including restaurants, construction/general contracting, retail and other key verticals. We wanted to start out in those industries to tackle the biggest sectors where we could make an immediate impact based on our experience, the size of our membership within these industries, and the alignment across these industries with our existing partners.

Business.com will expand across even more areas so we can address the needs of all small business owners.”

Read the full interview with SMB CEO here.

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By Rylan Barnes, ShopSavvy co-founder

Amazon Echo Show, Alexa, and Google Home have been positioned as the next big thing for companies and consumers. Content companies, marketers, and advertisers have scrambled to get up to speed on the technology behind them and are actively trying to figure out how to incorporate them into their planning. Certainly, there are a slew of companies anxious to get in on the Internet of Things (IoT) home automation game. However, they all realize that what will make them the most money is delivering their messages on the home automation system that reaches the most number of households.

Nevertheless, home automation is a new game with a whole new set of rules. The winner of this space will be whomever can master a very different skill set: providing subsidies through tax credits and insurance claims, and developing tight relationships with residential and commercial general contractors.

Read the rest of Rylan’s article on Digital Content Next.

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