Tech wars

Purch discovered a lack of brand loyalty this approaching holiday season with 52% of 3,373 tech ‘enthusiasts’ considering a new smartphone are happy to switch carriers.

The report also discovered that…

  • Wearables are losing: interest in smart-watches is a low 9%, with fitness trackers at just 8%.
  • The top brands are: Samsung (50%), Asus (40%), and MSFT (38%), all of which beat Apple in interest (28%).
  • Advertising failure: only 12% of those surveyed rely on advertising when shopping for tech
  • Multichannel shopping: 74% said they prefer to do their shopping online AND in-store.

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