by AdExchanger

Here’s today’s AdExchanger.com news round-up…

Yahoo Goes To The Light

Will Yahoo’s reversal of its planned Alibaba spinoff,announced Wednesday, have the desired effect on its core media and advertising business? That is to say, will it raise the valuation of that business above effectively zero? Marissa Mayer told investors, “With a large portion of market cap driven by the Alibaba stake, separation will … ensure Yahoo’s business operations are appropriately valued.” It’s a separate question whether the spinoff will spark a bidding war among potential acquirers, including telcos, private equity firms and big media companies. Such an outcome may be for the best after so many years of fretting about this underperformer.

Read the full article here: http://adexchanger.com/ad-exchange-news/thursday-12102015/

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