LOS ANGELES–(BUSINESS WIRE)–Tom’s Hardware, the international authority for unbiased, test-based content on new and emerging technologies, today announced unprecedented audience growth, deeper community engagement and more interaction with site content than ever before.
Growth Highlights Include: **
- Unique Visitors increased 85%
- 75% increase in Page Views
- Community Visits up 130%
- Community Page Views up 153%
Due to a combination of expanded coverage into more mainstream technology topics, a broader consumer interest in deeper technology concepts, new enhancements to its publishing and community platforms, and an improved user experience, including new site branding and an optimized reading experience across devices, Tom’s Hardware – published by global media company Bestofmedia Group – is on a trajectory of growth that is outpacing competing sites.
“Over the past several months we’ve sought to improve our readers’ experience by ensuring we are covering the topics they care about most. We’ve maintained our focus on creating the highest quality content in our core areas such as PC components, but also greatly increased coverage around mobile, tablet, automotive tech and other consumer electronics topics. We’ve also seen more and more casual technology consumers develop an interest in the kind of hardcore technology subjects we’ve always covered,” said Chris Angelini, worldwide editor-in-chief, Tom’s Hardware. “This is one of the key reasons why we’ve seen such impressive growth over the past few months. Staying true to the kind of authoritative, in-depth journalism we are known for, but also branching out into new areas of interest.”
Community Platform Features
With more than 3 million active users, Tom’s Hardware has one of the largest registered communities of tech experts and enthusiasts on the Web. The strong growth and deeper interaction of the Tom’s Hardware community is in large part due to recent community platform updates and enhancements:
- Live-tagging: With 35K new questions a month, navigation is incredibly important to the user experience. The new automatic “live-tagger” feature adds tags to all questions so users can browse through questions and answers easily.
- Tech Support: The new Tech Support feature is all about finding the “best answers” for each questions, rather than a flow of discussions.
- Reputation platform: The new platform gives insight into who the best tech experts are in any given category. These users are rewarded with badges from their field of specialty and the best experts are given more credentials in the community.
- Social: Engaging in the community has never been easier as users can now log in using their existing social accounts and share their questions with their friends.
- Follow: Users will soon be able to follow the tags they like and receive a personalized feed of information from both the editorial team and the community.
“The Tom’s Hardware community is one of the most valuable and effective destinations on the Web for getting reliable answers to technology questions and issues. Our vast community of experts helps millions of tech-challenged users every month, creating a deep sense of loyalty and value for our visitors,” said Antoine Boulin, president, Bestofmedia Group. “We’re pleased to be able to reward this loyalty with a better user experience, including an ad free environment for registered members while logged in to the community, and look forward to watching the continued growth of the site.”
Tom’s Hardware’s unique approach to authoritative, unbiased and independent content, combined with its robust and informed community, have led to an 80 percent recommendation rate from advertisers, with top ratings in areas such as building awareness, driving traffic to retail locations and websites, and creating purchase intent. Key advertisers on Tom’s Hardware include AMD, CDW, HP, IBM, Newegg and Samsung.
About Bestofmedia Group
Bestofmedia Group, a global media company, is home to the most trusted technology publications in the digital world: Tom’s Hardware, Tom’s IT Pro, and Tom’s Guide. As one of the top three tech publishers in the world, with more than 40 million monthly uniques, Bestofmedia reaches a passionate audience of in-market tech buyers that range from technology experts and professionals to influencers and enthusiasts.
Bestofmedia Group was founded in 2000 and is headquartered in France. The company has five offices across the globe with media properties operating in eight different languages. For more information visit:www.bestofmedia.com.
*“Tech-enthusiasts” are defined as those who own and use advanced technology products and are highly interested in the theoretical aspects of technology. They want to know how things work, enjoy reading about new products and are willing to pay for top quality electronics.
(Source: MediaMark Research and Intelligence, A Guide to the Attitudinal Questions and Consumer Segmentations Available in Survey of the American Consumer Teenmark and The American Kids Study. In: The MRI Pyschographic Soucebook. New York. August 2009)
** Google Analytics May 2012 thru March 2013
PR Contact for Bestofmedia Group
January Machold, 415-378-4046