TechMedia Network, the platform that connects technology and SMB buyers and sellers, has rebranded under the new name Purch as it makes its official European debut in the UK.

The new name Purch is aimed to reflect the company’s position at the intersection of content and commerce, as both a content provider and an e-commerce platform.

The news coincides with Purch being named the largest Tech Inventory Network in the UK, according to the latest Comscore figures.

Purch currently helps 78 million shoppers, using its data-led platform to tailor content and commerce experiences in more than 1,000 product categories.

“Our new name embodies the company’s long-standing goals to simplify purchase decisions for consumers, and help marketers directly engage with buyers in the right place at the right time,” says Purch Chief Executive Greg Mason. “It’s a culmination of the strategic focus of our business and the steps we’ve taken to reinforce it.”

Purch’s portfolio of brands include Top Ten Reviews, Tom’s Guide, Tom’s Hardware and Live Science, all of which offer custom experiences across multiple platforms to trigger buying decisions in an array of product and service categories.

More than 7,000 marketers and sellers work with Purch to connect with ready-to-buy consumers, driving more than $1bn in commerce transactions annually.

Ad inventory across the Purch portfolio will be exclusively handled by Net Communities in the UK.

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