As we enter the final stretch of 2017, many marketing managers and decision makers will be starting to prepare for next year.

A constant theme of modern marketing is the breakneck pace of technological change. Every year sees innovations in the way that consumers interact with brands and in the methods that companies can use to reach out to their audiences.

2017 has been no different, with a host of new technologies breaking into the mainstream. So, what will UK marketers be aiming to incorporate into 2018’s sales and marketing strategies? Digital content company Purch asked 100 marketing managers in a bid to find out.

Read the rest of this article by Colm Hebblethwaite on MarketingTech.

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By Daniel Terdiman

Sean Parker may have famously said of Facebook’s early years that only a billion dollars is cool, but for the maker of the hit virtual reality game Raw Data, a million dollars is a damn good start.

According to Culver City, California-based SurviosRaw Data, available only for HTC’s high-end Vive, has become the first consumer VR game to hit $1 million in sales in a month. In addition, the company said, at least 20% of all Vive owners have purchased the $40 first-person shooter, and it became the first-ever VR game to top the charts at Steam, a leading game platform and ranking site.

Raw Data has earned rave reviews—such as Tom’s Guide’s best VR game award at this year’s Game Developers Conference—thanks to high-fidelity graphics, Active VR technology that gives players an immersive, free-moving, shared-space experience, and a high-quality gaming experience.

Read the full article here: https://www.fastcompany.com/3063747/how-to-make-a-million-dollars-in-vr-release-an-expensive-game

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