App update makes it easier to save money, just in time for the back-to-school shopping season.

NEW YORKAug. 9, 2018 /PRNewswire/ – ShopSavvy, already one of the world’s most popular shopping apps, added a new price-match feature this week and expanded its price-comparison capabilities, making it easier than ever for back-to-school shoppers to save money when using the app.

The updates to the ShopSavvy app allow users to quickly and easily take advantage of price matching — a widely available, but underutilized, money-saving policy offered by many big-box retailers. ShopSavvy users can now instantly compare prices between stores and see the price-matching policies of some of their favorite retailers, including Target, Walmart and Best Buy.

“We heard from ShopSavvy users that redeeming a price-match offer in-store was incredibly complex and frustrating,” said Sean Gartland, director of user experience at Purch, publisher of ShopSavvy. “With all the different store policies, knowledge gap of store associates and pressure to not hold up the line at the register, many shoppers weren’t taking advantage of this great way to save money.”

ShopSavvy is solving this problem by simplifying and automating the in-store price-matching process for shoppers. To use the new feature, users can turn on location services for ShopSavvy, and then scan or search for products with the app when shopping at certain retailers. The app will identify whether a particular retailer offers price matching and if a product that was searched for or scanned with the app is available at another retailer for less. If the product is available for less somewhere else, shoppers simply show the app to a sales associate and have the lowest price matched instantly.

“We think that by notifying people that there’s an opportunity to price-match an item and then providing them with simple instructions on how to redeem the offer at checkout, we’ve taken a step in the right direction toward helping people save even more,” Gartland said.

The new price-matching feature is just one of several exciting new updates to the app. ShopSavvy expanded its capabilities last year, just in time for the holiday shopping season, to recommend top products in 450+ categories, and included a discovery section for consumers to browse and get new ideas for gifts, shopping trends and exclusive deals.

ShopSavvy is continually evolving to include more product categories, as well as personalized recommendations based on users’ browsing and buying patterns. The app’s new features and tools focus on improving the online-to-in-store experience and helping shoppers buy better. The ShopSavvy app is available to download on iOS and Android.

To learn more about Purch and its owned-and-operated brands, please visit www.purch.com.

Purch is a digital publishing and marketplace platform uniquely positioned at the intersection of content, commerce and customer. By combining in-depth product reviews, comparisons and services with industry-leading publisher technology, Purch creates a seamless connection between intent-based buyers and sellers. The company generates more than $1 billion annually in facilitated commerce through its tech, shopping, lifestyle and SMB brands, including Tom’s Guide, Top Ten Reviews, ShopSavvy and Business.com. With more than 1,200 product categories, Purch is the No. 1 source for buying advice for more than 100 million people each month.

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By Antoine Boulin

Whether shopping for shoes or reading up on product reviews, site visitors are there to accomplish a task and expect a seamless, non-disruptive experience. However, if ad placements are disruptive, slow a page’s load time, or are irrelevant to the reason they’re on the site, those users are likely to seek out alternatives.

This is why ad blockers have become such a hot topic and concern.

There are nearly 200 million users of ad-blocking software, which is expected to cost online publishers nearly $22 billion in advertising revenue this year. These numbers are sure to soon skyrocket, with ad blockers becoming available in the next version of Apple’s mobile-operating system, iOS 9, which is set to come out as early as this month.

A major reason behind this adoption is the vicious cycle publishers get stuck in when relying on display advertising for monetization. As CPMs decrease, they publish more ads to their pages, in addition to the dozens of hidden trackers and cookies. That, in turn, violates user trust, detracts from the user experience, decreases the number of visitors, and ultimately lowers ad costs that drives lower quality ads onto a page.

Read the full article here

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