By Ellen Cools
Company makes sixth acquisition since 2014, aiming to expand further into SMB market.
Today Purch, a digital content and commerce company that helps users make buying decisions, announced that it has acquired Business.com, the latest in a spree of acquisitions since 2014.
This most recent purchase expands Purch’s omni-category approach to decision enablement, expanding its business into over 1,200 categories including consumer electronics, technology, home, outdoor, and health.
It further facilitates the expansion of the company’s content and commerce business model into the Small to Midsize Businesses (SMB) market.
“In addition to educating small business owners through content, Purch is redefining the marketplace for SMB purchases by making it easier for buyers to discover, learn about, compare, and buy products and services they need to run and expand their businesses,” Greg Mason, Purch’s CEO, said in a statement.
Business.com helps people grow their business by providing knowledge, products, and services. It further connects advertisers with buyers to generate over $1.6 billion in incremental annual revenue, according to its website.
Terms of the deal were not disclosed.
“This is a great step for our customers, our employees, and our investors, and I’m thrilled that Business.com will play a central role in Purch’s strategy and growth plans,” said Tony Uphoff, CEO of Business.com, in a Facebook post. “This is the culmination of three plus years of extraordinary work by the team that transformed the legacy Business.com into a vibrant, fast growing daily destination for business execs and a marketing platform for marketers looking to reach, engage, and sell to them.”
Read the full article here: http://www.foliomag.com/2016/purch-acquires-business-com-focusing-b2b/