Tech and Science Publisher Continues to Expand Commerce-Driving Platform with Top SMB Purchasing and Lead-Generation Engine

NEW YORK, NY (January 22, 2014) – TechMedia Network, Inc., one of the largest and most respected tech and science media companies, today announced the acquisition of BuyerZone, the leading online marketplace for buyers and sellers of SMB products and services. With this acquisition, TechMedia Network continues to expand its ability to both drive and simplify complex purchase decisions for end-users through an industry-unique combination of Content, Community, and Commerce.

“BuyerZone’s unique platform is a critical tool for small and medium-sized businesses,” said Doug Llewellyn, COO, TechMedia Network. “In SMB, every business purchase is an important one. BuyerZone helps buyers simplify these decisions, connecting them to the sellers that best meet their needs, while also giving sellers access to a high volume of quality sales leads. It is a service that has been tremendously successful to date and that we believe will support our continued efforts to make complex purchase decisions easier for consumers and businesses alike.”

Since 1992, BuyerZone has connected millions of businesses with quality sellers of SMB products and services through its sophisticated lead generation engine. Using BuyerZone’s intelligent-matching process, buyers receive multiple competitive price quotes on important business purchases, quickly and free of charge, simplifying decision-making and saving them time and money. In addition, BuyerZone delivers a cost-effective and results-focused way for sellers of any size to win more business, filling their sales pipeline with qualified, pre-screened leads at every stage of the purchase cycle.

“As a leader in the SMB category, we are excited to join TechMedia Network as they expand their reach into the SMB market and build out their portfolio of sites that connect intent-driven buyers and sellers,” said Aaron Bailey, SVP of Operations TMN and GM, BuyerZone. “We look forward to working with them to continue growing and scaling BuyerZone’s one-of-a-kind marketplace.”

BuyerZone’s marketplace features over one million registered buyers and a network of more than 8,500 sellers across 150-plus product and service categories, including business phone systems, POS systems, digital copiers, payroll services, and security systems. Top-tier vendors such as ADT Security Services, Toyota Material Handling, U.S.A., Inc., and Ricoh Americas Corporation are current BuyerZone sellers. To date, BuyerZone has facilitated over 7 million relationships through its lead generation engine, resulting in tens of billions of dollars in business transactions.

“The addition of BuyerZone to our growing portfolio of properties brings us closer to our goal of becoming the go-to resource for consumers and business professionals looking to simplify complex purchase decisions, “ said Greg Mason, CEO, TechMediaNetwork. “The powerful combination of our award-winning content, commerce-driving capabilities, and expert user communities, uniquely position us to simplify the information gathering and sales processes for consumers and businesses, instilling buyer confidence and enabling smarter purchase decisions.”

Terms of the agreement were not disclosed.

Follow TechMedia Network on TwitterFacebook, and LinkedIn.

# # #

 

About TechMedia Network

TechMedia Network is one of the largest, most respected technology and science media companies in the world, with a global audience of more than 72 million engaged tech and science enthusiasts visiting our brands each month.

Through our award-winning portfolio of premium, original tech and science content, featuring category leaders likeTom’s HardwareLAPTOPTom’s GuideLiveScience and SPACE.com, our active and loyal user communities, and our proprietary reviews platform TopTenREVIEWS, we provide tailored media experiences and personalized purchase recommendations to technology consumers across the globe.

This unique combination of Content, Community and Commerce enables TechMedia Network to deliver customizable advertising solutions in highly specialized environments, making it possible for advertisers to individually engage tech consumers with relevant content and commerce experiences, at scale.

For more information visit: www.techmedianetwork.com or follow us on TwitterFacebook and LinkedIn.

About BuyerZone

Since 1992, BuyerZone has helped connect millions of businesses with thousands of quality sellers for hundreds of products and services. Buyers save time and money on important purchases by receiving free price quotes from sellers who best meet their needs. BuyerZone’s lead generation programs provide sellers with cost-effective, easy-to-implement and results-focused solutions that deliver leads from prospective buyers at every stage of the purchasing cycle.

BuyerZone is headquartered in Waltham, Massachusetts.

About Reed Business Information

Reed Business Information brings market leading brands to an audience of millions of decision makers worldwide through its multi-platform media of data services, online lead generation services, community websites, magazines and events. Reed Business Information is part of Reed Elsevier, a world leading provider of professional information solutions to the science, medical, legal, risk management, and business to business sectors.

 

PR Contacts:

January Machold, TechMedia Network

jmachold@techmedianetwork.com

415-378-4046

 

Chris Harihar, Crenshaw Communications for TechMedia Network

chris@crenshawcomm.com

212-367-9748

 

Paul Abrahams

Head of corporate communications, Reed Elsevier

T: + 44 (0)20 7166 5724

 

Jane Baldwin

Head of communications, Reed Business Information

T: +44 (0)20 8652 8012

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TechMedia Network Acquires Bestofmedia Group –
Home to Venerable Tech Publications Tom’s Hardware and Tom’s Guide – to Create Most Trusted and Personalized Tech and Science Destinations on the Web

Expands global footprint to reach more than 72 million tech and science readers each month; delivers unique combination of original content, expert communities and personalized shopping experiences

NEW YORK, NY (July 1, 2013) – TechMediaNetwork, Inc., one of the largest and most respected tech and science media companies, today announced it has acquired Bestofmedia Group, a global technology publisher and parent company to world-renowned tech publications Tom’s HardwareTom’s Guide and Tom’s IT Pro. These sites join a TechMedia Network portfolio already home to tech and science leaders including TopTenREVIEWSLAPTOPand Space.com.

The combined company is now the third largest technology publisher in the U.S., delivering unprecedented value to both consumers and advertisers through a first-of-its-kind integration of Content, Community and Commerce in the tech and science verticals.

TechMedia Network’s flagship e-commerce property, TopTenREVIEWS, provides consumers with an industry-unique combination of content and shopping to help them make informed and immediate purchase decisions, generating more than one million “buy” transactions each month. This powerful commerce platform will soon be integrated throughout the company’s expanded portfolio of premium tech and science properties and, when coupled with Bestofmedia’s expert communities and content recommendation platform, will provide a highly-personalized product research, evaluation and purchase experience for more than 72 million consumers across the globe.

“Our goal is to become the most trusted tech and science publisher in the world by creating high-quality, personalized media experiences for our readers and customized ad opportunities for our clients, at scale,” saidGreg Mason, CEO of TechMedia Network. “By integrating our commerce engine with Bestofmedia’s communities across our combined portfolio of sites, not only will we be able to deliver personalized purchase recommendations to consumers, but also highly specialized environments for advertisers to engage these consumers with timely and relevant content. It’s a unique value proposition that we have yet to see in tech and science publishing.”

Founded in 2000, Bestofmedia is a top ten global tech publisher, with more than 30 million monthly unique visitors[1] and media properties operating in eight different languages. Its marquee publication, Tom’s Hardware, has been delivering quality and authoritative technology content since 1996 and is one of the oldest and most respected tech publications on the Web. The site has recently seen more than 85 percent growth in the U.S., thanks to community platform enhancements and an expanded editorial scope. Its community, combined with that of Tom’s Guide, is one of the largest online destinations for tech experts and enthusiasts in the world, with millions of registered members and more than 35 thousand new tech questions answered each month.

“When looking to increase our U.S. footprint, TechMedia Network immediately jumped to the forefront of potential partners with its growing audience of nearly 50 million[2] monthly unique visitors and impressive content syndication network,” said Antoine Boulin, President, Bestofmedia Group. “Its portfolio of award-winning tech and science publications is a natural fit for our sites and the opportunity to marry their e-commerce engine with our world-class communities and our combined content expertise is an exciting prospect for the future of highly-specialized, vertical media.”

TechMedia Network’s ever-growing portfolio of premium media properties focuses specifically on the tech and science verticals. Its expert editorial has earned it four Webby award distinctions and has made it a leading content source for the world’s top news sites, including Yahoo, CBS, AOL, MSNBC, and Fox, expanding its audience reach to nearly 100 million unique monthly visitors.

“Digital publishers are moving away from the one-size-fits-all mindset toward a more specialized approach to media,“ said Ralph Terkowitz, General Partner, ABS Capital Partners and Member of the Board, TechMedia Network. “New publishing and advertising technology has enabled publishers to target very specific audiences with relevant content and advertising, peer-to-peer networking and integrated commerce opportunities. With the merger of TechMediaNetwork and Bestofmedia Group, a formidable force in the tech media landscape has emerged with the ability to achieve all of these things in a seamless, integrated experience across a portfolio of premium tech and science sites. This is a company to watch.”

Together, TechMedia Network and Bestofmedia Group reach a desirable audience of tech and science enthusiasts, IT professionals, tech-curious consumers and in-market shoppers. In a recent, independent poll, Bestofmedia received an 80 percent recommendation rate from advertisers with top ratings in building awareness, driving traffic to retail locations and websites, and creating purchase intent.

“Tom’s Hardware has been a valued partner of ours since the mid-1990s. From attracting enthusiast audiences to our line of computing products to helping us reach a more mainstream consumer, Tom’s Hardware has been there since the beginning,” said Vivian Lien, Senior Director of Marketing, ASUS. “I’m very excited about the Bestofmedia and TechMedia Network union, as we’ve also had great experiences working with TechMedia’s LAPTOP brand. We look forward to exploring the new approach to content, community and commerce that this combined company offers.”

Top advertising clients for both companies include ASUS, CDW, HP, IBM, Microsoft and Samsung.

Terms of the agreement were not disclosed.

# # #

About TechMedia Network

TechMediaNetwork is a publisher of high-quality original content with owned and operated web sites and a publisher partner network that, combined, reaches nearly 50 million monthly unique visitors worldwide and is currently the third largest technology news property in the United States.[3] TechMediaNetwork also reaches a vast audience through distribution of its content to major media partners, including Yahoo, CBS News, AOL, Fox News, and MSNBC. Its original content connects consumers to the news, information and reviews they need to know about technology and science – from the amazing technology required to land the Mars Rover on the moon to the most up-to-date expert reviews of the iPhone 5 and Windows 8. TechMediaNetwork staff has reviewed more than 900 categories of products and services at TopTenREVIEWS, and their writers and editors develop news, features and commentary on LAPTOP, TechNewsDaily, BusinessNewsDaily, SPACE.com and LiveScience.

In 2011 TechMediaNetwork received a $33 million Series B financing from ABS Capital Partners, a leading growth equity investor. Existing investors Village Ventures and Highway 12 Ventures also participated in the round.

For more information, please visit www.techmedianetwork.com and www.space.com.

About Bestofmedia Group

Bestofmedia Group, a global media company, is home to the most trusted technology publications in the digital world: Tom’s HardwareTom’s Guide, and Tom’s IT Pro. As a top ten global technology publisher, with more than 30 million monthly unique visitors, Bestofmedia reaches a passionate audience of in-market tech buyers that range from technology experts and professionals to influencers and enthusiasts.

Bestofmedia Group was founded in 2000 and is headquartered in France. The company has five offices across the globe with media properties operating in eight different languages.
PR Contacts:

January Machold for TechMedia Network and Bestofmedia Group
jmachold@bestofmedia.com
415-378-4046

Chris Harihar, Crenshaw Communications for TechMedia Network
chris@crenshawcomm.com
212-367-9748


[1] comScore Media Metrix, U.S. and Worldwide, January 2013

[2] comScore Media Metrix Worldwide, January 2013

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LOS ANGELES–(BUSINESS WIRE)–Tom’s Hardware, the international authority for unbiased, test-based content on new and emerging technologies, today announced unprecedented audience growth, deeper community engagement and more interaction with site content than ever before.

Growth Highlights Include: **

  • Unique Visitors increased 85%
  • 75% increase in Page Views
  • Community Visits up 130%
  • Community Page Views up 153%

 

Due to a combination of expanded coverage into more mainstream technology topics, a broader consumer interest in deeper technology concepts, new enhancements to its publishing and community platforms, and an improved user experience, including new site branding and an optimized reading experience across devices, Tom’s Hardware – published by global media company Bestofmedia Group – is on a trajectory of growth that is outpacing competing sites.

“Over the past several months we’ve sought to improve our readers’ experience by ensuring we are covering the topics they care about most. We’ve maintained our focus on creating the highest quality content in our core areas such as PC components, but also greatly increased coverage around mobile, tablet, automotive tech and other consumer electronics topics. We’ve also seen more and more casual technology consumers develop an interest in the kind of hardcore technology subjects we’ve always covered,” said Chris Angelini, worldwide editor-in-chief, Tom’s Hardware. “This is one of the key reasons why we’ve seen such impressive growth over the past few months. Staying true to the kind of authoritative, in-depth journalism we are known for, but also branching out into new areas of interest.”

Community Platform Features

With more than 3 million active users, Tom’s Hardware has one of the largest registered communities of tech experts and enthusiasts on the Web. The strong growth and deeper interaction of the Tom’s Hardware community is in large part due to recent community platform updates and enhancements:

  • Live-tagging: With 35K new questions a month, navigation is incredibly important to the user experience. The new automatic “live-tagger” feature adds tags to all questions so users can browse through questions and answers easily.
  • Tech Support: The new Tech Support feature is all about finding the “best answers” for each questions, rather than a flow of discussions.
  • Reputation platform: The new platform gives insight into who the best tech experts are in any given category. These users are rewarded with badges from their field of specialty and the best experts are given more credentials in the community.
  • Social: Engaging in the community has never been easier as users can now log in using their existing social accounts and share their questions with their friends.
  • Follow: Users will soon be able to follow the tags they like and receive a personalized feed of information from both the editorial team and the community.

“The Tom’s Hardware community is one of the most valuable and effective destinations on the Web for getting reliable answers to technology questions and issues. Our vast community of experts helps millions of tech-challenged users every month, creating a deep sense of loyalty and value for our visitors,” said Antoine Boulin, president, Bestofmedia Group. “We’re pleased to be able to reward this loyalty with a better user experience, including an ad free environment for registered members while logged in to the community, and look forward to watching the continued growth of the site.”

Tom’s Hardware’s unique approach to authoritative, unbiased and independent content, combined with its robust and informed community, have led to an 80 percent recommendation rate from advertisers, with top ratings in areas such as building awareness, driving traffic to retail locations and websites, and creating purchase intent. Key advertisers on Tom’s Hardware include AMD, CDW, HP, IBM, Newegg and Samsung.

About Bestofmedia Group

Bestofmedia Group, a global media company, is home to the most trusted technology publications in the digital world: Tom’s HardwareTom’s IT Pro, and Tom’s Guide. As one of the top three tech publishers in the world, with more than 40 million monthly uniques, Bestofmedia reaches a passionate audience of in-market tech buyers that range from technology experts and professionals to influencers and enthusiasts.

Bestofmedia Group was founded in 2000 and is headquartered in France. The company has five offices across the globe with media properties operating in eight different languages. For more information visit:www.bestofmedia.com.

*“Tech-enthusiasts” are defined as those who own and use advanced technology products and are highly interested in the theoretical aspects of technology. They want to know how things work, enjoy reading about new products and are willing to pay for top quality electronics.

(Source: MediaMark Research and Intelligence, A Guide to the Attitudinal Questions and Consumer Segmentations Available in Survey of the American Consumer Teenmark and The American Kids Study. In: The MRI Pyschographic Soucebook. New York. August 2009)

** Google Analytics May 2012 thru March 2013

Contacts

PR Contact for Bestofmedia Group
January Machold, 415-378-4046
jmachold@bestofmedia.com

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Company Adds New Officers to Strengthen Leadership Position and Drive Continued Growth of Brand’s Award-Winning Technology and Science Web Properties

NEW YORK, NY – TechMediaNetwork, Inc., one of the fastest-growing technology and science media companies in the world, today announced the appointments of Doug Llewellyn as Chief Operating Officer; Mike Kisseberth as Chief Revenue Officer; and John Potter as Chief Technology Officer. The appointments were announced by CEO of TechMediaNetwork Greg Mason. Mason, a former CBS Interactive, CNET and WebMD executive, joined TechMediaNetwork in December 2012.

“TechMediaNetwork features an impressive roster of award-winning properties, and we’ve experienced exceptional levels of growth in revenue and profitability,” Mason said. “This powerful team of seasoned media and technology experts brings the experience and vision needed to drive our continued success as we look to expand our roster through acquisitions to fuel further growth.”

A three-time Webby Award Winner, TechMediaNetwork’s portfolio of web brands combines to serve more than 49 million visitors per month worldwide and is currently the third largest technology news property.* Broad syndication agreements with major media partners, including Yahoo, CBS News, AOL, Fox News, and NBCNews.com extend its reach even further, making TechMediaNetwork a premier destination for all things tech and science.

Providing cutting-edge content from leading web brands such as LAPTOP, SPACE and TopTenReviews, TechMediaNetwork delivers advertisers the powerful scale of a highly engaged audience, premium tech and science content, and an e-commerce engine that delivers results and ROI.

Spearheaded by Mason, the new executive team will strengthen TechMediaNetwork’ss growing leadership position in the marketplace and further its impressive reach through organic expansion, as well as strategic acquisitions following the company’s $33 million Series B financing from leading growth equity investor, ABS Capital Partners.

Doug Llewellyn, who joins TechMediaNetwork as Chief Operating Officer, was the former Vice President of Corporate and Business Development and National Digital Ad Sales at Manta Media, where he led strategic relationship development, national display ad sales, and digital media industry presence. Prior to that, Llewellyn held executive positions at CBS Interactive.

“Working with Greg again presents an exciting opportunity to build out this high-quality portfolio of web properties with international reach in the technology and science categories,” Llewellyn said. “We have an enthusiastic and passionate group here-from our Board members to the employees in our offices across the United States-and we’re well positioned for a new phase of rapid growth.”

Mike Kisseberth, TechMediaNetwork’s new Chief Revenue Officer, was the President and CEO of IDG Consumer & SMB, a business unit within International Data Group (IDG). During his tenure at IDG, Kisseberth led the growth of PC World and Macworld, evolving both to digital media and more than doubling the audience size. Kisseberth has also held high level positions at CNET Networks, Inc., including SVP Corporate Sales and Operations.

“I am excited to be joining a fast-growing media company which generates unique insights needed to effectively deliver buyers to advertisers.” Kisseberth said. “We have many products in the pipeline ready to meet the continually evolving demands of the digital advertising market.”

John Potter, the new Chief Technology Officer, was a former Vice President of Software Engineering at CBS Interactive, where he led the Engineering, QA, and Operations teams for the CBSi News and CNET business unit. At CBS Interactive, Potter directed technology strategy and the design and development of product catalog, content management, publishing systems, personalization systems, and business intelligence systems for major brands like CNET, CBS News, ZDNet, and Download.com.

“The opportunity to shape the next phase of this company’s technology and product vision was one I couldn’t pass up,” Potter said. “I’ll be working to help my team fill our innovation pipeline and to define the processes necessary to support TechMediaNetwork’s next stage of growth.”

About TechMediaNetwork
TechMediaNetwork is a publisher of high-quality original content with owned and operated web sites and a publisher partner network that, combined, reaches more than 49 million visitors per month worldwide and is currently the third largest technology news property.* TechMediaNetwork also reaches a vast audience through distribution of its content to major media partners, including Yahoo, CBS News, AOL, Fox News, and MSNBC. Its original content connects consumers to the news, information and reviews they need to know about technology and science – from the amazing technology required to land the Mars Rover on the moon to the most up-to-date expert reviews of the iPhone 5 and Windows 8. TechMediaNetwork staff has reviewed more than 800 categories of products and services at TopTenREVIEWS, and their writers and editors develop news, features and commentary on LAPTOP, TechNewsDaily, BusinessNewsDaily, SPACE.com, LiveScience, and Newsarama.

In 2011 TechMediaNetwork received a $33 million Series B financing from ABS Capital Partners, a leading growth equity investor. Existing investors Village Ventures and Highway 12 Ventures also participated in the round.

For more information, please visit www.techmedianetwork.com.

*comScore’s “Media Metrix,” January 2013

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