By Anthony Ha

Digital media company Purch has acquired — which, in addition to being a pretty great URL, offers advice and other content for small businesses and operates a marketplace for business products and services.

Purch owns a number of product-focused sites, including Tom’s Guide and AnandTech. It raised a $135 million round last year and has continued to grow its portfolio through acquisitions since then, most recently by buying mobile shopping startup ShopSavvy.

As for, it was founded back in 1999 and is currently run by Resource Nation, which acquired the brand and assets (with funding from JMI Equity) back in 2011.

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By Anthony Ha

Purch, owner of tech and science sites like Tom’s Guide and Live Science, is announcing that it has acquired Active Junky.

Active Junky partners with outdoor gear retailers to offer its members cashback rewards and other deals. The acquisition allows Purch to move into a new publishing category, and also provides the foundation for a broader customer loyalty program.

“The cornerstone of Active Junky’s model is cashback, but they also identify Deals, Special Offers, Coupons, and often work with their partners to customize special offers exclusively for Active Junky members,” said Purch CEO Greg Mason in the acquisition release. “We believe developing these kinds of ‘Member’ services across our portfolio of will augment our strategy of unifying content, commerce, and community.”

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TechMedia Network, the digital tech and science publisher, announced yesterday that it has acquired Bestofmedia Group for an undisclosed sum, adding three new tech publications to its roster.

The acquisition presents an opportunity to leverage TechMedia Network’s commerce functionality with Bestofmedia’s community brands, making clear that TechMedia Network’s definition of digital media is vertical media. I gave Greg Mason, the CEO of TechMedia Network, a call this morning to get some more details on the deal.

TechMedia’s e-commerce site TopTenREVIEWS currently drives 1 million purchases per month, a rate it hopes to see jump when sales are integrated with Bestofmedia’s sites, Tom’s Hardware, Tom’s Guide, and Tom’s IT Pro. The goal is to nestle content, advertising, community, and purchase recommendations into one money-making user experience.

The question is how to convert Tom’s readers to sale. Pairing content with commerce on a site like TopTenREVIEWS, when the reader is already looking to make a purchase, is much easier than moving a user from content to purchase when they aren’t necessarily in the mindset to buy.

TechMedia Network’s solution is pretty simple: use TopTenREVIEWS.

The Tom’s sites currently engage in commerce to the extent of linking through to merchants. Mason said the newly acquired sites would likely have more direct linkage from product reviews and feature stories to TopTenREVIEWS’ review platform, which is already effective at converting consumers to sale.

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