Aims to get more revenue from new storefronts.

Space.comand Live Science—with more stores in the works for most of its sites. The strategy mirrors that of other hybrid retailer-publishers like Thrillist.

While Purch maintains that it’s profitable and has received $100 million in revenue, the company continues to seek additional ways to monetize its content using its 78 million monthly readers.

Just last month, for example, the publisher rolled out a new service to let companies buy native ad pages containing editorial reviews of their products. As Purch CEO Greg Mason put it, “The future of publishing will involve stronger incorporation of content and commerce to provide comprehensive experiences for audiences that build brand loyalty.”

By Anna Rohleder

Read more:


Leading Tech and Science Publisher Marries Content and Commerce With Debut of Newly Optimized, Expanded Online Storefronts

NEW YORK, NY–(Marketwired – Sep 4, 2014) - Purch, a content and commerce company, today unveiled new digital storefronts that integrate curated commerce experiences and relevant shopping opportunities into its top Science properties, Live Science and

An innovator at connecting content, community and commerce, Purch designed the stores to facilitate purchase decisions for science and space enthusiasts. The new stores feature products that reflect the sites’ editorial focus – ranging from wearable fitness trackers to telescopes. An integrated shopping experience allows visitors to move easily from the sites’ award-winning editorial content to relevant purchases, all in one seamless experience.

“Today’s consumers not only look for great content, but also native commerce opportunities that complement and enhance the editorial focus of the site,” said Greg Mason, CEO at Purch. “The future of publishing will involve stronger incorporation of content and commerce to provide comprehensive experiences for audiences that build brand loyalty.”

The stores feature enhanced search and streamlined checkout capabilities, as well as responsive design. Optimized for desktop, tablet and mobile use, the stores deliver an enhanced user experience across any device, from homepage to checkout.

Live Science, launched 10 years ago, is one of the largest science sites on the Internet, illuminating life and technology through the lens of science with daily news and analysis of discoveries and innovations, as well as reviews of health-tech products. Since 1999, has been the world’s No. 1 source for skywatching advice and news of astronomy, space exploration, commercial spaceflight and related technologies.

Beyond and Live Science, Purch has become the foremost resource for technology and science information, helping 78 millionshoppers worldwide make complex buying decisions easy each month. The success of the company’s approach and the quality of its editorial is evidenced by the more than 7,000 marketers and sellers that come to Purch to connect with ready-to-buy consumers, driving more than $1 billion in commerce transactions annually.

To find out more about Purch, visit or follow the company on TwitterLinkedIn, and Facebook.

About Purch

Purch is a portfolio of digital brands and services that helps make complex buying decisions easy for 78 million consumers monthly. Its respected sites such as Top Ten ReviewsTom’s GuideTom’s Hardware, and Live Science natively integrate commerce and content in more than 1000 product categories so consumers can make better choices before, during, and after an important purchase.

The company helps marketers achieve their branding and performance objectives in a high-quality, brand-safe context. Its sites connect in-market shoppers with more than 7,000 marketers and sellers, driving industry-leading conversion rates and $1 billion in commerce transactions annually.

Purch is a high-growth, privately held company with more than 350 employees and offices across the U.S. and Europe.


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