PURCH ACQUIRES MOSAICHUB TO EXPAND CORE DECISION-ENABLEMENT PLATFORM

SMB community connects small business owners with expert advice, services and resources to build and grow successful businesses

NEW YORK, July 6, 2016 – Purch, a digital content and commerce company that helps 100MM users make better buying decisions, today announced it has acquired mosaicHUB, a platform that connects SMBs with expert advice and resources to build and grow successful businesses. The acquisition deepens Purch’s core decision-enablement strategy, which now supports over 1,200 categories spanning consumer electronics, technology, home, outdoor, health and more.

The acquisition allows Purch to integrate mosaicHUB’s expert community with actionable content from Business News Daily, Tom’s IT Pro and its recently-acquired Business.com, as well as BuyerZone, a trusted online marketplace for over one million buyers and 8,500 sellers of SMB products and services. This unique integration of resources will provide a single hub for real-time advice on growing a business, insight on the tools and technology to create operational efficiencies, and an ecommerce platform to purchase them through. It will both drive and simplify complex purchase decisions for SMBs.

“Our business model of high quality content and decision-enablement services positions us directly in the middle of a commerce transaction for in-market buyers across a diverse range of categories and verticals,” continued Greg Mason, CEO of Purch. “It is a service that’s in-demand and has proven tremendously successful, which is why we’ve continued the aggressive expansion of our strategy of making complex purchase decisions easier. The SMB business owner is yet another consumer audience whose needs we’re addressing.”

“mosaicHUB has a highly engaged community of SMB leaders relying on experts for advice on the saturated SMB services and technology market they must navigate as they grow,” said Mary-Alice Miller, Founder & CEO, mosaicHUB. “Our mission fits perfectly with Purch’s and, together, will provide business owners unparalleled access to decision support tools and intelligence to build a successful business.”

To learn more about Purch and its owned and operated sites, please visit www.purch.com.

About Purch

Purch is a digital content and commerce company that helps 100MM+ users make better buying decisions by arming them with information and tools to make the right purchases for their needs. It’s portfolio of distinctive editorial, mobile, and shopper services brands include: Top Ten Reviews, Tom’s Guide, Tom’s Hardware, Live Science, Shop Savvy, Purchx, Purch Marketplace, and more.

The company’s performance and data-driven approach has attracted more than 7000 marketing partners, including AT&T, Verizon, Samsung, Dell, LG, and many more – and drives more than $1 billion in commerce transactions, annually.

Purch is a high-growth, privately held company with more than 350 employees and offices across the U.S. and Europe. For more information on Purch, visit www.purch.com or follow the company on Twitter, LinkedIn and Facebook.

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Media Contact:

Sarah Borup

SHIFT Communications

purch@shiftcomm.com

617-779-1830

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By Anthony Ha

Digital media company Purch has acquired Business.com — which, in addition to being a pretty great URL, offers advice and other content for small businesses and operates a marketplace for business products and services.

Purch owns a number of product-focused sites, including Tom’s Guide and AnandTech. It raised a $135 million round last year and has continued to grow its portfolio through acquisitions since then, most recently by buying mobile shopping startup ShopSavvy.

As for Business.com, it was founded back in 1999 and is currently run by Resource Nation, which acquired the brand and assets (with funding from JMI Equity) back in 2011.

Read the full article here: https://techcrunch.com/2016/06/22/purch-acquires-business-com/

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By Ellen Cools

Company makes sixth acquisition since 2014, aiming to expand further into SMB market.

Today Purch, a digital content and commerce company that helps users make buying decisions, announced that it has acquired Business.com, the latest in a spree of acquisitions since 2014.

This most recent purchase expands Purch’s omni-category approach to decision enablement, expanding its business into over 1,200 categories including consumer electronics, technology, home, outdoor, and health.

 

It further facilitates the expansion of the company’s content and commerce business model into the Small to Midsize Businesses (SMB) market.

“In addition to educating small business owners through content, Purch is redefining the marketplace for SMB purchases by making it easier for buyers to discover, learn about, compare, and buy products and services they need to run and expand their businesses,” Greg Mason, Purch’s CEO, said in a statement.

Business.com helps people grow their business by providing knowledge, products, and services. It further connects advertisers with buyers to generate over $1.6 billion in incremental annual revenue, according to its website.

Terms of the deal were not disclosed.

“This is a great step for our customers, our employees, and our investors, and I’m thrilled that Business.com will play a central role in Purch’s strategy and growth plans,” said Tony Uphoff, CEO of Business.com, in a Facebook post. “This is the culmination of three plus years of extraordinary work by the team that transformed the legacy Business.com into a vibrant, fast growing daily destination for business execs and a marketing platform for marketers looking to reach, engage, and sell to them.”

Read the full article here: http://www.foliomag.com/2016/purch-acquires-business-com-focusing-b2b/

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