GIFT-BUYING season has arrived, and you might as well save some money while you’re at it. Plenty of apps can help make you a smarter shopper.

It may seem obvious, but the Amazon app is an excellent tool to have on your phone as you peruse the offerings at your local mall.

The app’s product pages can provide information about an item that you may not learn from an in-store display, and if you prefer to order the item from Amazon instead of buying in the store, the app has a built-in product-recognition system. Simply hold the item in front of your phone’s camera and the app will show Amazon search results that match the product.

I often use Amazon’s app to compare prices and check customer reviews, which may help me decide what products to buy. But the app’s design is beginning to look a little dated, and the menus and interface can sometimes feel clunky and confusing. The app is free on iOS and Android.

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The Amazon app is a helpful tool while perusing the offerings in stores.

Clothing is a popular shopping category, and a number of apps can help you find just the right outfit for the right price. My favorite clothes shopping app that caters to high-end fashion is Farfetch. It focuses on luxury brands and designer labels, including many discounted items. When you sign up for a free account, you choose to shop for men or women and then are presented with a selected list of deals on many kinds of clothing.

From there, you can choose to filter items by designer or by criteria like “new in today” or “sales,” or you can search for specific items. The app has many images, making it easy to navigate various submenus for accessories or jewelry. You can swipe through the many photos on the screen once you have narrowed your search parameters.

When you find, say, a nice-looking pair of Jimmy Choos, you can tap to see more product details. Then you can check size information and the shipping policy, click the “order by phone” button or go to the website to type in any questions you have about the product before you buy it.

Farfetch is upfront about delivery and return policies, and in general it’s a breeze to use. The app is free on iOS and Android.

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The ASOS app, a photo-heavy online shopping app.

If you want to browse lower-price clothing, the ASOS app has you covered. Also a photo-centric online shopping app, ASOS features deals on clothing items that typically cost tens of dollars instead of hundreds. It, too, is free on iOS and Android.

ShopSavvy is a different kind of shopping app: It searches the internet constantly, looking for deals in different stores for various products, and then presents all the results as a news feed of deals. You can search for sales in different stores, including big retailers like Target, or scan a bar code or search for a particular product and then ask the app to check for an in-store deal on the item nearby.

You can even set up price-tracking alerts, so the app will let you know if the price of a particular item you are eyeing has gone down. This app is fun to use, and it could save you money. ShopSavvy is free on both iOS and Android.

Lastly, Purchx is an app with a mission similar to ShopSavvy’s: finding you good prices for items. But while ShopSavvy focuses on deals, Purchx also incorporates customer reviews, collecting them alongside information on current prices. If you are trying to decide between, say, two similar television sets, the data in Purchx can help inform your choice. Purchx isn’t the prettiest shopping app, but it works well and is free on iOS and Android.

Quick Call

Swaying is an iPhone video-making app with a twist: It uses a faux 3-D effect to let you see around an object in a video. It records a clip when you circle your phone around the object you want to capture, and in playback mode you rotate your phone to see around the item. Unusual and satisfying, Swaying is free on iOS.

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Cash back and rewards program to extend across Purch’s brand portfolio

NEW YORK, September 22, 2016 – Purch, a digital content and commerce company that helps 100MM users make better buying decisions, today announced the launch of Purch Perks, a new loyalty layer to Purch’s already robust membership community – rewarding nearly 20 million existing members, while building and attracting new ones.

Purch and its brands are distinguished for first-rate buying reviews and advice in 1,200 categories spanning Tech, Consumer Electronics, Home, Health, Financial Services, Outdoor Goods, SMB, and more. The addition of the Purch Perks membership program further expands the company’s value proposition of “decision enablement” – helping users make the best purchases for their needs, and their wallet, through relevant reviews, advice, and seamless shopping extensions.

“As we continue to expand our content and commerce capabilities, we’ve thought a lot about high-value services that simplify the consumer purchase journey and create a tighter connection between buyers and sellers,” said Greg Mason, CEO of Purch. “Purch Perks is yet another service we’re offering to our members to seamlessly facilitate their buying decisions and cement their loyalty.”

Purch Perks is a strategic evolution of the company’s 2015 acquisitions of Active Junky and ShopSavvy. Perks is built on top of the Active Junky platform and is now available on the ShopSavvy App, one of the world’s largest mobile online shopping apps. Perks will be progressively incorporated into all other Purch brands, such as Tom’s Guide, Tom’s Hardware, TopTenReviews.com, and more, to create a more rewarding experience for loyal users.

Purch Perks benefits to include:

  • Cash back on many purchases;
  • Exclusive deals and offers to members;
  • Integration of decision enablement content from the Purch family of brands into the Perks experience;
  • Reward tiers for the most active and loyal customers;
  • Additional benefits to evolve over time, with increasing value based on participation and engagement.

To learn more about Purch Perks, visit http://purch.com/perks. To see how Purch is already integrating Perks into one of its brands, visit Shopsavvy.com or download the app on iOS or Android.

 

About Purch

Purch, a digital content and commerce company, helps 100MM+ users make better buying decisions in more than 1,200 product categories spanning Tech, Consumer Electronics, Home, Health, Financial Services, Outdoor Goods, SMB, and more. The company’s “decision-enablement” content and services integrate across its portfolio of brands including Top Ten Reviews, Tom’s Guide, Tom’s Hardware, Live Science, Shop Savvy, Purchx, Active Junky, Space.com, to guide users along their purchase journey.

The company’s performance and data-driven approach to connecting buyers and sellers has attracted more than 7000 marketing partners, including AT&T, Verizon, Samsung, Dell, LG, and many more – and drives more than $1 billion in commerce transactions, annually.

Purch is a high-growth, privately held company with more than 350 employees and offices across the U.S. and Europe. For more information on Purch, visit www.purch.com or follow the company on Twitter, LinkedIn and Facebook.

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Media Contact:

Jennie Nason

SHIFT Communications

purch@shiftcomm.com

617-779-1866

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52 Percent of Tech Product Advertisements Are Served to Consumers Who Have Already Made the Purchase

NEW YORK, NY (December 9, 2015) – When it comes to online shopping, conversions are king. But what kinds of searches, ads and content are consumers interacting with before and after a tech purchase? Purch, a digital content and commerce company, and comScore, a global media measurement and analytics company, partnered to determine the answer in a new study released today—PURCHase Report: Consumer Technology. The researchexamines more than 3,000 qualifying purchases over a 90 day period to track key influences and behaviors of U.S consumers before, during and after a technology purchase. Purchases tracked include popular products such as mobile devices, tablets and wearables from top online retailers and brands including Samsung, Apple and HP. Findings point to inefficiencies in ad delivery and consumer focus on tech reviews and content both ahead of and after making a purchase.

To learn more about the research and share the news, click here: http://www.purch.com/purchase

“It’s critical for brands and marketers to gain a detailed understanding of the many factors that influence a consumer shopping for a tech product,” said Erin Kapczynski, Vice President of Marketing at Purch. “The Purch and comScore PURCHase Report goes a long way toward providing a more comprehensive understanding of the consumer path to purchase and helps marketers and publishers better service them via advertising, search, and editorial. The media landscape is saturated, but tech content stands out as a go-to resource in the month before consumers land directly at online retail destinations to make purchases.”

Data sources analyzed in the study include search, ad exposure, visitation, mobile and e-commerce. Key findings from the PURCHase Report include:

OVER HALF OF IMPRESSIONS OCCUR AFTER A PURCHASE

The majority (52 percent) of relevant ad impressions took place after the consumer had already made a purchase. This indicates significant opportunity to retune ad strategy and messaging to consumers for tech items such as smartphones, laptops and storage devices – to place the right ads at the right phase in the consumer journey.

TECH MEDIA IS CONTENT KING

On the content side, tech media sites are the most widely consumed content throughout the purchase journey (pre- and post-purchase), pointing to trust in product reviews and testing by neutral parties that relay accessible information. Tech media site consumption is followed by multi-category retailer and tech retailer sites.

TECH REVIEWS TRUMP NEWS

On tech media sites, buyers read 80% more reviews/buying guide pages than news pages.  Both reviews and news article readership were split fairly evenly by platform, with 53 percent of pages views on PCs and 47 percent of pages viewed on mobile devices.

TECH RETAILER SEARCHES RISE AS PURCHASE APPROACHES

As consumers move into the final phases of their research and look to complete purchases, they shift their search behavior to retailers’ sites. The majority of their searches —67 percent – took place on retail sites rather than search engines on the day of purchase.

BEHAVIORS VARY BY DEMOGRAPHIC

Men dominate tech forums and women consume a slight majority of tech how-to pages, but the genders are split evenly when it comes to time spent on reviews/buying guides – indicating that reviews play an equal role in both genders’ decision making processes.

GEN X-ERS BUY MORE TECH PRODUCTS, BUT MILLENIALS OUTSPEND

Gen X consumers (age 35-54) accounted for 45 percent of the tech purchases in this research.  Millennials however, were the big spenders, spending an average of 8% more per purchase than older consumers.

***

The PURCHase Report uniquely provides in-depth information about relevant online behavior leading up to and following actual tech purchases. The research considers digital influencers holistically, with a look at ad exposure and other types of content important to consumers as they research products, i.e. reviews, news and searches across retailers’ sites, search engines and deals resources. The insight gleaned from this data is a valuable tool for advertisers and marketers seeking to connect with consumers in the right way during the purchase process. View the full report.

Study Methodology:

Purch and comScore partnered on an in-depth analysis of relevant digital activity on desktop and mobile devices by comScore U.S. panelists who purchased a consumer tech product online. comScore’s behavioral measurement software on panelist PCs identified over 3,000 qualifying purchase events in a 90 day period (May 2015 – July 2015), in any of 11 tech product categories ranging from laptops and mobile phones to wearable fitness devices.

To find out more about Purch, visit www.purch.com, or follow the company on Twitter, LinkedIn, and Facebook.

About Purch
Purch is a portfolio of digital brands that helps make buying decisions easy for 100 million consumers and businesses monthly. Its respected sites such as Top Ten Reviews, Tom’s Guide, Tom’s Hardware, and Live Science natively integrate commerce and content in more than 1000 product categories so consumers can make better choices before, during, and after an important purchase. The company helps marketers achieve their branding and performance objectives in a high-quality, brand-safe context. Its sites connect in-market shoppers with more than 7,000 marketers and sellers, driving industry-leading conversion rates and $1 billion in commerce transactions annually. Purch is a high-growth, privately held company with more than 350 employees and offices across the U.S. and Europe. For more information on Purch, visit www.purch.com or follow the company on Twitter, LinkedIn, and Facebook.

About comScore
Founded in 1999 and headquartered in Reston, Virginia, comScore, Inc. (NASDAQ: SCOR) is a global media measurement and analytics company that makes audiences and advertising more valuable. We help media buyers and sellers understand and make decisions based on how consumers use different media, such as TV, video, mobile, desktop and more. Through its products and partnerships, comScore helps its more than 2,500 clients understand their audiences, know if their advertising is working, and access data where they want and need it.

 

 

 

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