The New Business.com Platform Underscores Purch’s Position as a Leader in Connecting High-Intent Buyers and Performance-Based Marketers in Both SMB and Consumer Markets

(New York, April 25, 2017) Purch, a next-gen digital publishing and marketplace platform, announced today the launch of the new Business.com, a content and commerce marketplace that brings together industry-specific communities of small business owners with the experts who can help them understand and grow their business.

“Business.com is a revolutionary disruption of the small business model, providing business owners with the tools, services, and expert and peer advice they need to grow their businesses,” says Greg Mason, CEO of Purch. “The SMB community is the backbone of the American economy, but, up until now, we have failed to give them the resources they need to succeed.  With Business.com, Purch has built a platform to serve those businesses throughout their lifecycle, from budding start-up to global expansion.”

bdc-home

The new Business.com builds upon Purch’s already robust community of 5.7 million SMB members. Key features of the new Business.com include:

  • First-of-its-kind combination of expert content, in-depth advice and Q&As, reviews and tools – all focused on helping SMBs succeed;
  • Innovative SMB marketplace that connects small business owners with the right products and services specific to their business needs;
  • Unique membership and services model that provides Business.com members with cashbacks and other incentives, in addition to discounts on products that SMBs buy frequently.

Business.com will focus on 15 key industries, including restaurants/hospitality, construction/general contracting, retail, healthcare, manufacturing, real estate, agriculture, travel, and financial services.

The relaunch of Business.com bolsters Purch’s growing portfolio of Business-to-Business brands and services, including BuyerZone, the leading online marketplace for buyers and marketers of SMB products and services, and Business News Daily, which empowers small business owners to lead and grow their businesses with clear and actionable buying advice and how-to information. In the coming months, Purch will be announcing an array of new features, functionality, and integrations on Business.com and the company’s growing SMB platform.

To learn more about Purch and its owned and operated sites, please visit www.purch.com.

###

Purch is a digital publishing and marketplace platform uniquely positioned at the intersection of content, commerce and customer. By combining in-depth product reviews, comparisons, and services with industry leading publisher technology, Purch creates a seamless connection between intent-based buyers and sellers. The company generates more than $1billion annually in facilitated commerce through its tech, shopping, lifestyle and SMB brands, including Tom’s Guide, Top Ten Reviews, ShopSavvy and Business.com. With more than 1,200 product categories, Purch is the #1source for buying advice for more than 100 million people each month.

facebooktwittergoogle_plusredditpinterestlinkedintumblrmail

By Ross Benes

Here’s one more thing for small publishers to worry about: New net-neutrality rules are going to jack up the costs of doing business.

Rolling back net neutrality would relegate independent publishers to the slow lane of the internet because they’d be unable to afford access to high speeds. Large publishers with more cash can overcome this obstacle, but they’ll be hit with onerous fees and face possible competitive disadvantages from subsidiaries of internet-service providers receiving preferential treatment.

“I suspect that ISPs would create different tiers of data transmission speeds and prioritization,” said Fred Lane, an attorney who specializes in emerging technologies. ”Large corporations would be in a position to negotiate preferential treatment in ways not available to smaller content producers.”

See the full article featuring comments from CTO John Potter here: http://digiday.com/media/net-neutrality-hurt-publishers/

facebooktwittergoogle_plusredditpinterestlinkedintumblrmail

NEW YORKApril 10, 2017 /PRNewswire/ — In a major industry shake-up, Apple is no longer the leading laptop brand. After dominating Laptop Mag’s Best and Worst Brands for seven years in a row, the MacBook-maker dropped to fifth place this year. Lenovo took first place in Laptop Mag’s special report, followed by AsusDell and HP.

Each year since 2010, Laptop Mag, part of Purch’s tech brand portfolio, has published its Best and Worst Laptop Brands list, which rates the major manufacturers based on product quality, innovation, value and selection, design, and tech support.

While Apple still delivers top-notch support, the company dropped dramatically in the overall list due to lower review scores and limited value and selection in its lineup. This year, the company alienated many mainstream consumers by pricing its new laptops above $1,299. On the high end, Apple’s new MacBook Pros got rid of the USB ports and SD-card readers that creative professionals need.

“Apple fell so sharply because the company focused on more expensive systems with nice-to-have features like the Touch Bar while moving too quickly to ditch the features creative pros rely on,” said Mark Spoonauer, Laptop Mag’s editor-in-chief. “Other laptop brands have really stepped up their game, especially in the 2-in-1 category.”

Lenovo won the Best and Worst Brands by producing many high-quality laptops, particularly in its ThinkPad and Yoga lines. The company also provided strong support and industry-leading innovations, like the Yoga Book and its completely flat Halo keyboard.

“Lenovo has had one of the best and most innovative product lines in the business for a long time,” said Avram Piltch, Laptop Mag’s editorial director. “This year, the company took its products to the next level and brought its support along for the ride.”

Of the 10 brands rated, Microsoft placed last, not because of poor quality but rather a lack of new products and innovation. The company’s only laptop-related product release during the evaluation period, which lasted from Feb. 1, 2016, to March 1, 2017, was a new performance dock for its existing Surface Book. Samsung took ninth place due to a combination of poor tech support, limited selection and lower-rated products.

To learn more about how each of the top 10 brands fared, read the Best and Worst Laptop Brand Ratings 2017 on laptopmag.com.

About Laptop Mag
Laptop Mag reviews hundreds of laptops to help shoppers decide which notebooks, 2-in-1s or Chromebooks are right for them. We also evaluate the brands that bring you these products, and provide helpful tips and advice so you can save time and money.

About Purch
Purch is a digital publishing and marketplace platform uniquely positioned at the intersection of content, commerce and customer.

By combining in-depth product reviews, comparisons, and services with industry leading publisher tech, Purch creates a seamless connection between intent-based buyers and sellers.

The company generates more than $1billion annually in facilitated commerce through its tech, shopping, lifestyle and SMB brands, including Tom’s Guide, Top Ten Reviews, ShopSavvy and Business.com. With more than 1,200 product categories, Purch is #1 for buying advice for more than 100 million people each month.

facebooktwittergoogle_plusredditpinterestlinkedintumblrmail

3/28/17 Adds 30th Server-to-Server Demand Partner to Drive True Market Value for Publishers NEW YORKMarch 28, 2017 /PRNewswire/ – Purch, a digital publishing and marketplace platform, announced today that is has added its 30th demand partner to S2S, its server-to-server header bidding system. S2S includes a unique variety of demand sources working cross-channel – from display, native, and video – and an innovative pricing model designed to optimize auction outcomes and increase yield by as much as 50-75 percent. With more than three years of learnings and innovation in the space, Purch is among the first publishers to develop an in-house yield optimization platform of this caliber.

“With 25 different brands in our portfolio, we recognize the myriad challenges facing publishers today,” said Greg Mason, CEO of Purch. “We developed a solution that helps us capture the true market value of our assets at a time when publisher inventory has been devalued by programmatic advertising. It’s a powerful tool that can change the dynamics of the marketplace and one that other publishers have also been really excited about.”

Purch has built a comprehensive Publishing Technology stack (PubTech) to enable its unique marketplace model of connecting buyers and sellers in consumer and SMB markets. S2S is a key layer of Purch’s PubTech platform as it works to optimize yield on the whole page and maximize efficiencies across brands. This model has already seen success across Purch’s owned and operated and partner sites, with new bidders regularly being added. The company continues to lead the field in yield optimization strategies and is now innovating on key platforms such as Google AMP and video.

S2S is the latest in a series of proprietary publishing technologies created by Purch in order to provide a seamless connection between content, commerce and customers.

About Purch

Purch is a digital publishing and marketplace platform uniquely positioned at the intersection of content, commerce and customer. By combining in-depth product reviews, comparisons, and services with industry leading publisher tech, Purch creates a seamless connection between intent-based buyers and sellers.

The company generates more than $1billion annually in facilitated commerce through its tech, shopping, lifestyle and SMB brands, including Tom’s Guide, Top Ten Reviews, ShopSavvy and Business.com. With more than 1,200 product categories, Purch is #1 for buying advice for more than 100 million people each month.

facebooktwittergoogle_plusredditpinterestlinkedintumblrmail

By AdExchanger

The Sell Sider is a column written by the sell side of the digital media community.

Today’s column is written by Greg Mason, CEO at Purch.

The New York Times made its own headlines when it recently acquired Wirecutter, the five-year-old online product review site, for an estimated $30 million.

For one of the world’s biggest and most respected publishers, the acquisition of a niche site like Wirecutter is a low-risk and small-scale investment and builds on its roots in service journalism, as reflected in its news and lifestyle coverage. The New York Times sees itself as an essential service and Wirecutter is an extension of its commitment to servicing users.

But the real reason for the acquisition pertains to publishers’ concerns about the future of the traditional advertising market. Wirecutter is a way to combat this. It’s a very utilitarian site, and with so many lifestyle sites and general content, these niche plays that go beyond entertainment have tangible value, particularly to augment a generalist media entity.

The New York Times realizes the value of serving a lower-funnel audience with purchase intent and the money to be made off this model. The Times’ readers are not coming to the site with a purchase in mind, but that’s their intention when they visit Wirecutter. The acquisition is a way for the publisher to get a slice of this ecommerce spend – on content where it makes sense.

The Times and other publishers aren’t just suffering from the decline of print ad dollars. They simply aren’t seeing the growth they expected or need from digital ads. Facebook and Google are taking 70 cents on every new digital ad dollar and the fight for the remaining 30 cents is hypercompetitive.

Clearly, the Times wants to diversify its monetization and revenue lines. Acquisition is the quickest way to do so, but The New York Times will now have to think about strategically linking the systems or whether to keep Wirecutter as a standalone brand.

It’s not just the Times that is looking to diversify. More publishers are wading into ecommerce and affiliate waters because it’s a lucrative business when done right. I would advise them to do so cautiously.

Publishers can’t add affiliate links and buy buttons to their pages and expect new revenue automatically. Wirecutter serves a very unique purpose and attracts a very specific audience that is looking for specific content. For publishers that have built a following based on general news or entertainment, the same strategies do not apply. Like the Times, it’s important to consider the users’ standpoint, thinking first of their needs and how publishers can service them before weaving in affiliate links and buy buttons in a contextual way.

This sort of monetization belongs on low-funnel content that attracts consumers making buying decisions, rather than general news pages where buy buttons and affiliate links would appear out of context and feel more like an ad than a native, helpful tool.

Before trying to marry content and commerce, publishers must first ensure the ecommerce strategy extends directly from their core content strategy. Publishers must ask themselves where the natural bridges for commerce exist and what products and services actually extend their brand mission overall. They must also have a deep enough understanding of the core demographic profile or interests of their audience to truly provide a valuable service.

Then there’s the consideration of integrity. With all forms of advertising, there must be a separation of church and state with editorial on one side and advertising on another. With affiliate marketing, publishers must also be transparent about how they’re making money so users understand this model. Consumer expectations are evolving and they commonly see affiliate links all over the internet. The key to maintaining trust and integrity is clear communication and sitewide rules for placement and usage of affiliate links.

Read the full article here: https://adexchanger.com/the-sell-sider/publishers-beware-wading-ecommerce-waters/

facebooktwittergoogle_plusredditpinterestlinkedintumblrmail

Contact Us

Follow our easy step-by-step guide and we will contact you personally.

  • Advertising
  • Business development
  • Licensing/reprints
  • Careers
  • Press inquiries
  • General