The New Business.com Platform Underscores Purch’s Position as a Leader in Connecting High-Intent Buyers and Performance-Based Marketers in Both SMB and Consumer Markets
(New York, April 25, 2017) Purch, a next-gen digital publishing and marketplace platform, announced today the launch of the new Business.com, a content and commerce marketplace that brings together industry-specific communities of small business owners with the experts who can help them understand and grow their business.
“Business.com is a revolutionary disruption of the small business model, providing business owners with the tools, services, and expert and peer advice they need to grow their businesses,” says Greg Mason, CEO of Purch. “The SMB community is the backbone of the American economy, but, up until now, we have failed to give them the resources they need to succeed. With Business.com, Purch has built a platform to serve those businesses throughout their lifecycle, from budding start-up to global expansion.”
The new Business.com builds upon Purch’s already robust community of 5.7 million SMB members. Key features of the new Business.com include:
- First-of-its-kind combination of expert content, in-depth advice and Q&As, reviews and tools – all focused on helping SMBs succeed;
- Innovative SMB marketplace that connects small business owners with the right products and services specific to their business needs;
- Unique membership and services model that provides Business.com members with cashbacks and other incentives, in addition to discounts on products that SMBs buy frequently.
Business.com will focus on 15 key industries, including restaurants/hospitality, construction/general contracting, retail, healthcare, manufacturing, real estate, agriculture, travel, and financial services.
The relaunch of Business.com bolsters Purch’s growing portfolio of Business-to-Business brands and services, including BuyerZone, the leading online marketplace for buyers and marketers of SMB products and services, and Business News Daily, which empowers small business owners to lead and grow their businesses with clear and actionable buying advice and how-to information. In the coming months, Purch will be announcing an array of new features, functionality, and integrations on Business.com and the company’s growing SMB platform.
To learn more about Purch and its owned and operated sites, please visit www.purch.com.
Purch is a digital publishing and marketplace platform uniquely positioned at the intersection of content, commerce and customer. By combining in-depth product reviews, comparisons, and services with industry leading publisher technology, Purch creates a seamless connection between intent-based buyers and sellers. The company generates more than $1billion annually in facilitated commerce through its tech, shopping, lifestyle and SMB brands, including Tom’s Guide, Top Ten Reviews, ShopSavvy and Business.com. With more than 1,200 product categories, Purch is the #1source for buying advice for more than 100 million people each month.