By Kristina Knight

In today’s mobile roundup to platforms that should give mobile consumers more relevant product and content information.

First, Purch is launching Purchx for iOS and the Purch Marketplace today. The launches should help retailers and brands improve their mobile shopping experience. Purchx is a mobile platform offering reviews and comparison shopping options to shoppers in-store; it can be used on both iPhones and iPads.

“As a company, we’re constantly seeking new ways to enhance the buying experience for everyday shoppers,” said Doug Llewellyn, COO of Purch. “Purchx builds on our online success with our reviews sites by creating a one-stop mobile resource for in-store or on-the-go shoppers, and giving them all the info they need to find the best possible product in the easiest, most convenient way possible. It’s an all-in-one mobile product guide.”

The Purch Marketplace is an online shopping and content platform allowing shoppers to browse and buy across electronics, software and smart home options.

Meanwhile, Crisp Media has partnered with Taste of Home on a recipe platform. Through the platform Taste of Home’s native recipe content will be leveraged into Crisp’s mobile platform, giving consumers mobile access to recipes, ingredients and other information as they are buying supplies. Native ads will be delivered to in-market consumers along with exclusive content that is geo-targeted to local stores.

“Our research found that 86 percent of grocery shoppers use their mobile device to prepare for grocery shopping and 59 percent use their devices at the supermarket. We can reach these consumers while they’re discovering, planning and shopping,” said Rich Sutton, Reader’s Digest Association’s Chief Revenue Officer; Taste of Home is an RDA brand. “Working with Crisp on this mobile custom activation platform allows us to look at user location, demographic, behavior and, most importantly, context to target the right consumer at the right time.”

And the Wi-Fi Alliance has launched Wi-Fi Aware and Wi-Fi Certified; the programs are validation services which allow mobile devices and applications to ‘discover’ one another before making a connection. This kind of connection should improve mobile personalization.

“Wi-Fi Aware exemplifies the continued innovation in our industry and our commitment to a terrific Wi-Fi user experience,” said Edgar Figueroa, president and CEO of Wi-Fi Alliance. “Wi-Fi Aware makes that user experience even richer by delivering immediate, dynamic awareness of the user’s environment.”

Read more: http://www.bizreport.com/2015/07/mobile-roundup-mobile-commerce-trends.html

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By Laura Heller

Showrooming, once the enemy of retailers, is now an asset. Purchx provides a new way for shoppers to access reviews and compare prices on their smartphones, find the item in a nearby store, or in some cases, buy it from the new Purch Marketplace.

Purchx is the new incarnation of Consumr, which was bought in March 2015 by Purch. The mobile app contains more than 3 million peer-reviewed products that lets shoppers also compare prices and locate items in nearby stores.

Shoppers can scan an item’s barcode and search or browse to access product comparisons and reviews in the app. Users earn points toward rewards by engaging with the app rather than exclusively from purchases.

Purchx is a marriage of content and commerce, coming from the company that owns several product review sites including Top Ten Reviews, Tom’s Guide, Tom’s Hardware and Live Science.

“As a company, we’re constantly seeking new ways to enhance the buying experience for everyday consumers,” said Doug Llewellyn, COO of Purch. “Purchx builds on our online success with our review sites by creating a one-stop mobile resource for in-store or on-the-go shoppers, and giving them all the info they need to find the best possible product in the easiest, most convenient way possible. It’s an all-in-one mobile product guide.”

Including an online store. Shoppers can buy some items directly from the new Purch Marketplace. The initial product selection is largely technology products, in keeping the focus of the existing Purch-owned media outlets. Purch launched digital storefronts to accompany its Live Science and Space.com titles in September 2014.

“Our readers go to our brands to figure out how to make the best possible decision when considering a purchase,” Llewellyn said. “Technology is an investment, so they want to feel confident and comfortable as they go through that process. What we’ve done with Purch Marketplace is combine our valuable content with a highly-curated online shopping experience that gives users the information they need and the products they want, all in a single, online environment.”

But Purchx is not limited to technology products. Reviews and comparisons are available for toys, beauty, baby, grocery, hair care, health, home and garden, personal and skin care, pet care products and sporting goods.

Purch CEO Greg Mason told FierceRetail last year that the company’s mission is to make complex purchases easier. The websites have more than 100 million monthly visitors and more than $1 billion in commerce transactions.

For more:
-See this Purch press release
-See this Purchx video

See the full article here: http://www.fierceretail.com/mobileretail/story/purchx-offers-new-way-showroom-and-buy/2015-07-14

 

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