No relationship is discussed more openly and in greater depth in the Purch newsroom than that between a writer and her “PR people.” Writers here (and everywhere else) depend on public relations contacts for story leads and sources — just as PR folks depend on writers to spread the word about their clients. But like any worthwhile relationship, this one is… complicated.

Here to help us navigate the liaison between journalists and PR reps is Nicole Fallon, managing editor of Purch’s Business News Daily. As a writer and editor, Nicole receives 20 to 40 emails a day from PR people pitching their clients’ news and know-how. Many of those emails result in insightful business profile pieces or helpful tips for startups. Others miss the mark.

So what can PR folks do to ensure that their pitches are well received by journalists? Here are 13 pro tips from someone with a separate inbox folder just for pitches:

1. Don’t “re-pitch”: If I’ve told someone that we don’t cover something and they continue pitching it, I’ll likely just delete those emails.

2. Be flexible: We can’t always write a story exactly as it’s pitched, but maybe there’s a different topic that the client can talk about. When PR people are willing to think outside the box, it demonstrates that they really are interested in helping both the reporter and their client.

3. Listen: My favorite way to work with PR people is when they reach out to me and ask what my team and I are working on. Maybe they have a client who could offer a quote or an interview.

4. Personal is better: I automatically delete anything that looks like a mass pitch and isn’t personalized at all (i.e. no “Hi Nicole”). You can always tell when people just copy and paste one pitch and send it out to everyone.

5. Don’t send spam: I really don’t like “email newsletter” type pitches. I didn’t sign up for that. That’s when I look for the unsubscribe button at the bottom of the email. This happens a lot with company announcements or product updates.

6. Do your research: If it’s very clear that a PR person has no idea what our publication covers, and he or she sends me something irrelevant to small business, it’s unlikely that we’ll have a productive conversation. I consider that a sign that someone hasn’t done their research.

7. Details count: PR people are strapped for time, and journalists can relate to that — but if someone sends me a great pitch meant for another publication (or another journalist), I’m not going to respond to that.

8. Not sure where to pitch? Just ask: Ask a reporter how they prefer to be pitched. For example, do they like being pitched via social media? Some reporters are constantly checking social media and like being pitched on Twitter, Instagram or Facebook. Others, like me, are bad at checking their DMs and don’t want to be pitched that way.

9. Don’t go overboard: If I see the same person’s name more than once or twice in a week, I’ll be less likely to want to work with them. Every day contact is definitely too much. Aim to pitch a reporter no more than twice a week — preferably once a week or less. It boils down to this: throwing stuff at the wall to see what sticks isn’t the right approach.

10. Make a list: Sometimes it can be helpful for PR people to send a list of clients over. I can see what their clients are really experts in, and when I’m working on an appropriate story, I can reach out to the PR person. This makes it a two-way street because now the PR person is available as a resource on the reporter’s timeline, not just the PR person’s timeline.

11. Don’t call us; we’ll call you: Calling someone on the phone may have been appropriate before email became the go-to workplace communication method, but it isn’t anymore. Phone pitches in the middle of the workday are disruptive. Follow up on an email pitch once first with another email before picking up the phone.

12. Treat reporters the way you want to be treated: Calling a reporter’s cell phone outside of office hours to deliver a pitch is almost never ok. Breaking news is a different story, but many reporters don’t necessarily cover breaking news.

13. Steer clear of informal communication: Like personal cell phones, reporters’ personal Instagram and Facebook pages, as well as personal email addresses, are (probably) not the right places to pitch. LinkedIn is different because it’s for professional purposes. But again, before trying one of these alternative pitching methods, check to see if the reporter is ok with that.

TL;DR? It all boils down to this, according to Nicole: “Be respectful of a journalist’s time and space. Try to find a way to balance what they need with what your client needs.”

Stay tuned for the next installment of the Purch blog, which will feature insights on how journalists can make the most of their PR relationships…from our PR team!

For more excellent professional tips, follow Nicole Fallon & Business News Daily on Twitter. Want to comment on this post? Reach out to Purch on Twitter.


‘Tis the season of the witch, but the reporters at Purch’s Live Science aren’t scared of a few old ladies on brooms. However, this savvy group is definitely terrified of a few things, like drug-resistant bacteria and — you guessed it — spiders.

Read more about our science journalists’ biggest real-world fears and then come say boo on Twitter. We’d love to hear all about the science-y stuff that keeps you up at night!

Superbugs, spiders and asteroids, oh my!

“Essentially, we’ve shown our cards to these superbugs, which aren’t true bugs (or even insects). As humans take more and more antibiotics meant to kill these “bugs” (aka bacteria), the pesky bacteria have built up defenses until they can survive and thrive an antibiotic attack. Every year in the U.S., at least 2 million people get infected with antibiotic-resistant bacteria; of those, at least 23,000 people die from these infections every year, the CDC says.

Spiders, well that’s purely emotional. The sight of spiders — from the teensy garden variety to the furry puppy-sized Goliath bird-eaters (yes, they’re real) — sends me leaping for cover.

And asteroids — I mean a huge rock smashed into Earth 66 million years ago to wipe out the dinosaurs, so couldn’t it happen again? There are more than 100 impact craters on our planet, according to NASA. But while “death by space rock” may sound like a cool way to go, nobody has been killed by such a cosmic shard in the last 1,000 years.” — Jeanna Bryner, Managing Editor

Spider showdown

“As a health reporter, I have a pretty high tolerance for gross and gory photos — things like parasites in eyeballs and mid-surgery snapshots don’t really bother me. But if I see a spider, I’ll be across the room with my feet up on a chair in seconds. I’ve been afraid of them for as long as I can remember. Unfortunately, my coworkers love reporting on spider-related news, and showing me the pictures, so this is an occupational hazard.” — Sara Miller, Staff Writer

Microbe mutiny

“What wakes me up at night is the thought of drug-resistant superbugs. We’ve come to depend so utterly on antibiotics to fight off infection, but overuse — in medicine and in raising the animals we eat — went and kicked the evolutionary arms race with bacteria into overdrive. Now, we have deadly microbes that can resist our routinely-used antibiotics AND our last-chance antibiotics — and we can’t develop new ones quickly enough to keep up.” — Mindy Weisberger, Senior Writer

Nuclear nightmare

“The headlines about North Korea’s nuclear capabilities are putting me on edge. In early September, the countries’ leaders claimed to have tested a hydrogen bomb that can be loaded onto an intercontinental ballistic missile. In response, the United Nations put strong sanctions on North Korea, which in turn spurred the country to say that these sanctions would only accelerate its nuclear ambitions.

It’s anyone’s guess what North Korea will do, but at least science can help us! Live Science has covered what might happen during a nuclear attack and also whether the U.S. could stop such a weapon. My favorite tidbit is this: don’t condition your hair or apply skin lotion after a nuclear attack. These gloopy products make it easier for nuclear fallout (radioactive dust) to stick to your person. Instead, if you can grab a shower, just shampoo and go on your way!” — Laura Geggel, Senior Writer

Want to share your biggest real-world fear on the Purch blog? (That’s brave!) Send your nightmares to Elizabeth Peterson on the corporate marketing team.

Follow Live Science on Facebook & Twitter to stay up to date on the latest science news.


by Louis Ramirez, Deals Editor + Elizabeth Peterson, Social Media & Marketing Manager at Purch

If there’s one lesson that sticks with you this holiday shopping season, we hope it’s this one: Deal lover ≠ Scrooge. It’s possible to save a bunch of money on gifts for everyone on your list without being a total miser.

Don’t believe us? You don’t have to. Here to prove that penny-pinching is the thing to do, even during the season of giving, is Louis Ramirez, deals editor at Tom’s Guide and Laptop Mag.

We recently asked Louis for some money-saving tips heading into the shopping season, and he did not disappoint. He also dropped a few hints about spotting too-good-to-be-true deals and even convinced us to try our hand at haggling.

(Just here for the shopping tips? Scroll down for the best free advice you’re ever likely to receive.)

So Louis, you’re a deals editor. What’s that like?

So I vet and curate deals; I don’t post just any deal that I come across. I first verify that it’s indeed the lowest price out there, and I research the vendor to make sure it’s reputable and the store isn’t shady.

How do you gauge shadiness, exactly?

There are multiple ways to do this. I use Better Business Bureau, a site called Reseller Ratings and another site for Amazon products called Fakespot. Fakespot helps if, for example, you see a product on Amazon that has 3,000 perfect reviews, and you’re skeptical of that. You drop the Amazon link into the site and it will tell you if the reviews for it are real or fake.

Any other steps we should know about in the deal-finding process?

So first I look at the store, but then I look at the product itself. I always ask myself: Is this a product we’d recommend to our readers? Is it something those readers would want to buy? Have we reviewed it? And if we have reviewed it, how did we grade it? Were we excited about it? Did it receive an editor’s choice award? And then I ask: Would I personally buy this product?

Have you always been good at finding deals? What’s your earliest memory of bargain hunting?

It’s funny, but I actually hate shopping. However, I do like saving money. So before I buy anything I tend to rethink it five or ten (or twenty) times. Then, when I find a deal I like, I sit on it and wait…and wait some more, and then finally, I buy it. I hate buyer’s remorse.

Sorry — need a second to process the idea of hating to shop. Ok. Go on.

It’s really not that I don’t like buying new things; It’s just the process of buying that I don’t like, which is why I shop for everything online — it’s quicker and more convenient, and you don’t have to deal with long lines.

But I think my deal-hunting days really started sometime after college, with Comcast. At the time I was paying a ridiculous price, something like $150, for cable and Internet, so I decided to call Comcast up and cancel. When I threatened to cancel, I was shocked that the company came back at me with a better offer. To make a long story short, I got my bill down to $85 a month. That’s the moment I realized: This whole haggling thing works. It’s a great feeling to save money, and this was when I realized that I should never be paying retail for anything. That’s my motto now.

But aren’t there some things that you just have to pay the retail price for?

You should never pay retail, no matter what the product is! A good example is Apple. Most people think that with Apple, you have to pay retail, but that’s so not true. There are multiple stores that offer great Apple deals — it’s just almost never the Apple store. You have to look for those deals at Best Buy, Amazon or Walmart.

I almost can’t believe we’re talking about holiday shopping before Halloween, but alas, it’s already on peoples’ radar. When should people start deal hunting in earnest and what kinds of products are they most likely to find deals on this time of year?

So let’s start with Black Friday. You should think of Black Friday as a fire sale on everything. Tech and electronics are at the forefront of these sales, but really anything you want to buy, you should be buying between November and December. That’s when you’ll find the lowest prices on everything.

Some people like to buy things ahead of time. They’ll say, “It’s October 15, and I’m already done with my Christmas shopping!” While it’s great that they’re so organized, they’ll probably end up spending a bit more in October than they would in November and December.

Another important point to make is that Black Friday isn’t a day anymore; it’s a season. Now some holiday shopping sales begin before Halloween. That said: the best deals are reserved for the week of Black Friday.

You can also find good sales on Columbus Day on apparel, tech and electronics. You’ll also see really good travel deals that day. But again, unless you absolutely need whatever you’re buying right now, it’s better to wait until November to shop.

What about procrastinators (we all know a few of those) — can folks expect to get good online deals a week or two before Christmas? Or is it a lost cause at that point?

You can still find deals in December. You just don’t want to wait too long because you’ll be overcharged for shipping. But yes, you can find good deals the week before Christmas.

The best deals in December are usually on toys. And the amount of deals you’ll see really depends on how many people come out on Black Friday. If people don’t buy that much on Black Friday, and stores still have a lot of inventory on December 15, the stores will give products another round of discounts to try to move them out. Expect to see sales from Toys R Us, Best Buy and Amazon right before the holidays.

Ok, this has been fun, but it’s time to give the people what they want. What are your top tips for finding great deals this holiday shopping season?

  1. Don’t wait too long to buy things, especially if you’re buying online. Stuff happens (snowstorms, UPS gets really busy), and you run the risk of your gifts not arriving on time.
  2. If you’re not an Amazon Prime member, this is a good time to become one.
  3. Never pay shipping. This time of year, there will always be a period of time in when stores give away a free shipping code.
  4. If you know there are certain stores you’ll be shopping at during the holiday season, sign up for the newsletters. Don’t use your primary email address because you’ll be bombarded with offers. You should also follow your favorite stores or brands on social media. During the holidays they might offer exclusive coupons via Twitter or Facebook.
  5. Use price tracking sites like Camel Camel Camel, which will tell you if you’re getting a good deal on Amazon, or Honey, which will look for coupon codes for you before you check out online.
  6. Use Shop Savvy or another cash back program whenever you can. It’s free money and it adds up. Cash back credit cards are great to use this time of year, too.
  7. Make a list of what you want to buy, and try to stick to it. It’s the best way to save money.
  8. Another thing you can do is price match. Several stores — including Walmart, Best Buy and Target — price match each other and Amazon during the holiday season. It’s an excellent way to save money. You need to find the rules for each retailer, carry the circular with you or a screenshot of the webpage that shows the lower price, and then show it to the cashier at check out.
  9. Don’t be afraid to buy refurbished items during the holidays. That’s an easy way to save money as long as you know what you’re buying. The number one rule here is to know your seller. Buy it from a reputable retailer and find out the product warranty.
  10. Be nice! People can get mean and aggressive during the holidays, but the nicer you are to sales reps or anyone else you encounter while shopping, the better the chance that they’ll be nice to you in return.

Keep up with Louis’ latest deal discoveries by following Tom’s Guide and Laptop on Twitter & follow Purch on Twitter for more insights from our company leaders.


By Elizabeth Peterson, Social Media & Marketing Manager at Purch

On Friday (Sept. 15), NASA’s Cassini space probe will go where no spacecraft has gone before: into the upper atmosphere of Saturn. And it’s not coming back.

The spacecraft’s final descent to the ringed planet is the last awe-inspiring maneuver of a probe that has spent two decades studying Saturn, its rings and its many moons. Launched in 1997 and arriving in orbit around Saturn in 2004, the end of the Cassini mission raises a host of questions for Earthlings — particularly, why are scientists allowing a $3 billion mission to crash and burn? And what have we learned in the years that Cassini spent at Saturn, both about this awesome planet and the nature of space exploration?

To answer these questions (and many others), we sat down with Tariq Malik, managing editor at Purch’s, whose tenure is almost as long as the Cassini mission itself at 16 years and counting.

Everyone is talking about the Cassini mission this week, particularly its imminent demise. But before we discuss the spacecraft’s death, can you tell us a little about its life? What were some of the highlights of the mission?

It’s been a weird ride all the way through — from the amazing images that Cassini has taken to everything it’s found up there. It found evidence of an ocean on the Saturn moon Enceladus, as well as geysers that erupt from that moon. It delivered the European Huygensspacecraft to land on the surface of Titan —the first time any spacecraft has ever landed beyond Mars — and it stayed in orbit around Titan, which is the only moon in our solar system with a thick atmosphere, like that of Earth.

Cassini also flew by Mimas — that’s the Saturn moon that looks like the Death Star — and took amazing photos. It got an awesome look at the rings of Saturn and studied what they’re made of, how they’re shaped by the moons and the planet itself. It took a picture of Earth from the rings to show where we are. And it found other weird stuff, like these hexagon shapes at the north and south poles of Saturn that are vortex storms that NASA can’t really explain.

The mission has done a lot to open our eyes on how giant gas planets like Saturn form and how life could exist beyond Earth on places like Titan, where there are seas of methane on the surface, or Enceladus, where there’s water.

It sounds like Cassini has done some impressive things, but what makes this mission stand out compared to other NASA missions?

This was the first major expedition to study Saturn for years and give us an idea of how a planet like that, with these giant rings, works. NASA had already flown by Saturn with the Voyager missions and seen the planet’s rings and some of its moons before it launched Cassini, but they didn’t know what made the rings “tick” or what the atmosphere was made of. There was already another spacecraft, Galileo, at Jupiter, and scientists wanted to compare those two planets.

Now Galileo is gone, and the Voyagers are on the fringe of the solar system, with Voyager 1 out in interstellar space. There isn’t another mission like Cassini around one of the giant planets that has the longevity and the billion-dollar investment. So Cassini is kind of a relic of an earlier time of these big missions, which really makes it special. The mission also cost over $3 billion, so it’s no small thing.

Ok, now for the tough question: If Cassini is so special, why are scientists hell-bent on crashing it into a planet?

Yes, on Sept. 15, NASA is going to crash Cassini into Saturn. Really what’s happening is that they’ve extended the mission three or four times since 2008, and now Cassini is running out of “gas”. NASA could just leave it in orbit around Saturn if it wanted to and let the plutonium battery run down. But the problem is that scientists won’t be able to control the spacecraft if something goes wrong, like if it heads toward one of Saturn’s moons, such as Titan, where scientists know there is an atmosphere and liquid hydrocarbons.

Even worse, Cassini could head toward Enceladus, where scientists know there’s water and heat underneath that water — the two biggest ingredients for life. They don’t want to contaminate a place where there could be microbes with stuff from Earth. So in order to protect the moons of Saturn from any kind of contamination, they’re going to preventatively crash Cassini into the atmosphere of Saturn to dispose of it.

There’s been a lot of public interest in the Cassini mission, especially once word got out that it was going to end in such a spectacular manner. Why do you think people are so fascinated by this particular mission and so sad to see it end?

It’s hard not to anthropomorphize these missions that have been going on for over a decade. Cassini is the second longest mission for NASA after the Voyager mission, which just celebrated its fortieth anniversary. When you have something that lasts that long and continues to perform perfectly, you get used to it.

You mention the images that Cassini sent back to Earth. A lot of those pictures were distributed primarily through social media, right? Do you think the Twitterverse played a part in making the mission so popular?

Well, Cassini launched and arrived before the advent of social media, so half of its mission we’d just get announcements from NASA that said “look at this new image.” But after 2007 or so, when Cassini got its own Twitter account, people could see those images a lot faster. And it reached more people. The more that people can find a mission and the imagery that comes back from it, the more interest the mission draws.

NASA did some other really great things, too, to capitalize on social media interest with Cassini. They asked everyone on Earth to wave at Saturn and then they took a picture of Earth from Saturn. They had people get involved. They sent postcards from Saturn during holidays just to remind people that Cassini is there.

You mentioned the Voyager spacecraft earlier, both of which launched in 1977. Is Voyager another mission that generated widespread public interest?

All of Voyager’s major mission accomplishments happened in the 1980s. For the current generation, those probes have long since passed their targets and are just kind of hurtling out of the solar system. The big draw now for Voyager is that people have grown up with the images of the outer planets from this mission — or at least I did. Those images were solidified in the iconography of space history.

However, my daughter is growing up with Cassini photos because those are coming down almost every other day from Saturn. Except now, everyone can just access those photos directly instead of having to write to NASA — that’s what we used to have to do. But comparing Cassini to Voyager isn’t off the mark. While Voyager had a big place in the public interest, Cassini has had a front and center position in the digital and social age.

What about more current missions, like New Horizons? How do those missions compare to Cassini?

You could compare Cassini to NASA’s Curiosity rover, which was the first big Mars landing of the social media age. And then there’s NASA’s Pluto mission, New Horizons, which swung by Pluto — the last of the eight or nine planets (depending on how you count them) to be explored — in 2015. That was another mission that really grabbed everyone’s attention because we had never been to Pluto before and, here we were, swinging right by. But Cassini was the workhorse going through all that — keeping folks aware that there were other things happening in the solar system. Once Cassini falls to Saturn, the outer solar system will be a little lonely.

We’ve been talking exclusively about NASA, which of course is a federal agency, but let’s talk for a minute about private spaceflight companies, like Blue Origin & SpaceX. Have these companies also played a part in ushering in a new age of enthusiasm for space exploration?

Well, a rising tide lifts all boats. So you have social media-savvy companies like SpaceX and Blue Origins, which use drones to record their rocket launches, and NASA is learning from them. Now, whenever NASA does a test, they’re recording it and streaming it live on social media. Those companies serve as models for how to share information with the public.

And NASA and these companies are also partners; NASA has teamed up with private companies to build things, like spaceships to deliver cargo to the International Space Station. NASA has also been working with private companies on missions to other planets. It works with SpaceX on that company’s plan to go to Mars. Lockheed Martin wants to build private habitats around Mars, and NASA is looking at that, too.

So I think people learn what these companies are doing, and then they want to know what NASA is doing. And then they find out that NASA is working with these companies on a lot of the same projects. They’re intertwined.

But NASA is still missing one thing: Elon Musk.

True. So, these private companies might not have as much news as NASA that they share all the time, but when they do share something, it makes a bigger splash because the companies are led by really eccentric or savvy individuals.

Elon Musk will put out a note that he’s showing a new spacesuit later in the week, and everyone goes crazy. And then he posts a picture of the suit on Instagram, rather than having a press release! Everyone gets excited about that. So now, for example, when NASA announces its new astronauts, it releases YouTube videos about that, in addition to doing a press conference.

NASA has been learning over the last decade how to engage with a new generation of people, which is good because these are people that NASA needs to be the scientists who come up with new missions.

We keep coming back to social media. Clearly, sites like Twitter and Instagram are helping get the word out about NASA missions and Elon Musk’s spacesuit designs. But have you also seen interest in space in general grow with the rise of social media?

I think it has grown in giant leaps, to use a space saying. When I was a kid in the eighties we had a Time Life book about the solar system. I read that book and the encyclopedias we had over and over to learn what life would be like on other planets. And now my daughter has those books, but if she wants to see what it looks like on Mars today, she can just go look. She can also see what Saturn looks like or how far away Voyager is.

And when my daughter and I watch rocket launches together, we watch it on the phone through YouTube, and we also see the photos that astronauts are posting from space on Twitter. These kinds of assets widen the reach of NASA, as well as the private space companies and the scientists who are the ones making everything happen. It opens up a window into space in general but also the whole process of how a mission is made.

When NASA comes up with a new mission to Saturn, you can bet there’s going to be a social media campaign planned into it. There could also be some new way that NASA encourages people to follow the mission — maybe through virtual reality, which is still in its early stages. Going forward there will be a whole new cadre of tools for space fans to get what they need.

What about people who really aren’t that interested in space? Why should they care about it? Let’s hear your pitch.

You know, not everyone gets to go to space. There have only been about 500 people that have gone. The rest of us have to read about it or follow social media. And our goal [at] is to help people experience that voyage of discovery from the comfort of their own homes. Exploring space is as much about the journey as it is about the destination, and we want to virtually transport people through space with our coverage.

It’s my personal view that all of this — the missions and everything else — happens because of people. You can send as many robots and rockets as you want out there, but people have to build them and come up with the ways to study these places. Someone had to say “We should land a probe on Titan!” and someone else had to say “Well, how do we get it there?”

These are all stories that push our understanding of the solar system and the universe forward. Without people, none of this happens. We try to find those stories of exploration and how that spirit gets transported across the solar system. And then we bring those stories back so folks can read them and absorb them and figure out what it means to them.

What about you? What do these stories mean to you, the managing editor of a space news website?

I’ll admit that nine times out of ten, when I go into the office, I’m just thinking about what the news is that day and what I’m going to have for lunch. But then there are times that I remember — when I’m sitting at an outdoor movie event with my daughter, waiting for the show to start — that space is always there.

There’s the moon. It’s right there. There are Mars and Saturn. They’re closer than you think. Saturn is visible to the unaided eye. When I look at it, I know there’s a spacecraft there. There’s a moon up there that has a piece of Earth on it — a probe that humans built and sent there. You can see the space station fly overheard with six people on it. I’ve met some of them.

So our stories make space more accessible. If we can understand what’s around us in the solar system and the universe, maybe we can understand how we got here. Hopefully, we can learn that we’re not alone. That impetus to understand is going to prevail regardless of all the differences we have on this planet. There will always be that push to find out new things.

How should we say goodbye to Cassini here on Earth?

People should go out and find Cassini in the night sky and just think about it. There’s a spacecraft that’s been in space for almost 20 years, and it has been taking the best pictures ever of that planet. And we sent it. And that was with 1980s technology. What could we send now? What could my daughter send to space? If we really put our mind to it, what else could we do up in space, or here on Earth, to really push things forward? People complain that the cost is too high or that we have other things to worry about, but without that drive to find out what’s next, I don’t think we’ll make any more progress. I have a lot of optimism for the future of space exploration, but I guess we’ll have to wait and see.

With the Cassini mission ending and the solar eclipse in the past, what’s the next big event that is looking forward to covering? And why should everyone care about it?

On Oct. 4, we celebrate the 60th anniversary of the launch of Sputnik 1 by the Soviet Union. It was the first satellite ever launched into orbit. In other words, it’s only been 60 years since the first satellite launched into space, and since then we’ve sent a probe into interstellar space, landed on a moon of Saturn and flown past Pluto. Oh, and people have walked on the moon! We’ll be looking at that anniversary and taking stock of what the next 60 years of space exploration might bring.

You can follow Tariq Malik on Twitter & on Twitter, Facebook and Instagram.


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