ShopSavyy Helps Shoppers Buy Better This Holiday Season and Beyond with First-of-its-kind Mobile Shopping Experience

New York, NY, November 16, 2017 –ShopSavvy, already one of the world’s largest shopping apps, is expanding its capabilities to help consumers shop smarter, just in time for the 2017 holiday season. In addition to its popular price scanner, deals comparisons, and cashback features, the new ShopSavvy mobile app now recommends top products in 450+ categories. Now available on iOS and Android, the new ShopSavvy provides shoppers with all the information they need to buy the best product at the right price, so they’ll never regret a purchase decision again.

“We realized that price was just one of the elements consumers needed to make the right purchase and that the buying process often starts with selecting the product from a wide range of choices. So we’ve combined reviews and recommendations with all of our great deals features to make sure shoppers have everything they need.” said Molly Baab, SVP & General Manager for Purch. “With the new ShopSavvy, consumers can access hundreds of independent product recommendations from category experts wherever they choose to shop – either in-store or online – so they can buy the best products for their needs and budget. They can even use the app in-store at many retailers to price match to the best available price.”

The new ShopSavvy App also includes a discovery section for consumers to browse and get new ideas for gifts, shopping trends and exclusive deals, a must have for this holiday shopping season.

ShopSavvy features now include:

  • Best Picks: Reviews and recommendations of individual products in hundreds of categories with easy search navigation.
  • Product scanner: A tool that allows shoppers to scan barcodes and QR codes to find price comparisons and product reviews together.
  • Shop by store: Online and in-store deals from more than 20,000 retailers including Best Buy, Amazon, Target, Newegg, and Walmart.
  • Cash back: Many retailers offer cash back as a bonus for purchasing through ShopSavvy.

The app is also complemented by a new which helps users find the category of products they are looking for and offers a place for discovery of deals, new product offerings, and top picks from across ShopSavvy’s sister sites.

ShopSavvy will continue to evolve to include more product categories, personalized recommendations based on the users’ browsing and buying patterns, and new tools for improving the online to in-store experience, all focused on helping shoppers buy better.


Purch Hires Seasoned Digital Executive to Enhance User Engagement and Build Membership

Molly Baab, former Rue La La and TripAdvisor executive, joins management team as part of deeper audience-oriented operational focus

NEW YORK, May 24, 2015 – Purch, a digital content and commerce company that helps 100MM users make better buying decisions, today announced the appointment of Molly Baab as Senior Vice President and General Manager of the Business-to-Consumer group. Her hire is a key part of Purch’s audience-oriented approach to digital publishing, which includes a new Business-to-Business (B-to-B) and Business-to-Consumer (B-to-C) structure to align Purch’s brands and services around its customers’ needs.


“As a next-generation digital publisher, it’s imperative to constantly evolve and innovate on behalf of our customers. Our value must extend beyond scale to more holistically address the needs of both our user base and our marketing partners,” said Greg Mason, CEO, Purch.


With over 12 years of experience in product management across consumer web and mobile products, Molly Baab joins Purch from Rue La La, a members-only boutique where she was Vice President of Product Management and UX. During her tenure, she created a site optimization team and practices that dramatically increased member engagement, retention and revenue per visit, and launched Rue Now, a content-commerce play.


“Molly’s philosophical and practical approach to building products to foster user engagement and membership is aligned with the Purch vision of creating a portfolio of branded services that attract and retain loyal users,” added Greg Mason.


“As the largest tech publisher in the space with a strong commitment to producing great content and serving its customer base, Purch has immense opportunity to continuously extend value to its users – a focus that aligns perfectly with my passion and expertise,” said Baab. “I’m excited to work alongside Purch’s fantastic product and editorial teams within the B-to-C portfolio.”


To learn more about Purch and its owned and operated sites, please visit


About Purch

Purch is a digital content and commerce company that helps 100MM+ users make better buying decisions by arming them with information and tools to make the right purchases for their needs. It’s portfolio of distinctive editorial, mobile, and shopper services brands include: Top Ten Reviews, Tom’s Guide, Tom’s Hardware, Live Science, Shop Savvy, Purchx, Purch Marketplace, and more.

The company’s performance- and data-driven approach has attracted more than 7000 marketing partners, including AT&T, Verizon, Samsung, Dell, LG, and many more – and drives more than $1 billion in commerce transactions, annually.

Purch is a high-growth, privately held company with more than 350 employees and offices across the U.S. and Europe. For more information on Purch, visit or follow the company on Twitter, LinkedIn and Facebook.



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