Premier technology publications reveal lineup for the anticipated live web broadcast from the 2015 International Consumer Electronics Show

LAS VEGAS, NV (January 5, 2015)Geek Beat, Tom’s Guide, and Mobile Nations today announced the schedule for their exclusive live broadcast from the 2015 International Consumer Electronics Show (CES), #CESlive 2015.

Now in its second year, #CESlive 2015 is a live, web-based program broadcasted directly from the South Hall of the 2015 International CES in Las Vegas, NV, (January 6-9, 2015). A massive hit during last year’s show – generating 7 million unique visitors, nearly 11 million page views, and more than 2 million video views – #CESlive 2015 provides the most in-depth coverage of the event found anywhere on the web.

Located in the middle of one of the busiest areas of CES, the 2015 broadcast will feature more than 80 interviews and numerous podcasts – all showcasing the latest products (e.g., wearables, connected home, smart TVs, smartphones, etc.), innovative companies, and special guests – and will be hosted by a roster of technology experts led by Cali Lewis and John Pozadzides, hosts of Geek Beat, Mark Spoonauer, Editor-in-Chief of Tom’s Guide and Laptop Mag, Rene Ritchie, Editor-in-Chief of iMore, and several others. Streaming footage of #CESlive will be available for viewing on Geek Beat, Tom’s Guide, iMore, and Android Central.

#CESlive 2015 programming highlights include:

  • January 7, 2015, 1-2 PM: Tom’s Guide’s Sean Captain and iMore’s Rene Ritchie sit down with Jhun Kim, Product Director at Sharp, Bill Lee, VP of Television Product Marketing at Samsung, Brent DeWaal, Training Manager at Sony, and more industry leading executives for a discussion on some of the newest trends in regards to TV/4K and the latest products unveiled at CES.
  • January 8, 2015, 4-5 PM: Mark Spoonauer, Editor-in-Chief of Tom’s Guide, is joined by Window’s Central’s Daniel Rubino, Android Central’s Phil Nickinson, and Rene Ritchie, for a panel discussion on some of the largest mobile trends and news from the around the event.
  • January 9, 2015, 12:30-1:30 PM: Join Geek Beat’s John Pozadzides and Mobile Nations’ Derek Kessler for in-depth interviews with executives from BMW, Chevrolet and Ford, and for a discussion on some of the major happenings in the automotive world at CES 2015.

Please visit Tom’s Guide for the full schedule of events.

 

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About Purch

Purch is a portfolio of digital brands and services that helps make complex buying decisions easy for 100 million consumers monthly. Its respected sites such as Top Ten Reviews, Tom’s Guide, Tom’s Hardware, and Live Science natively integrate commerce and content in more than 1000 product categories so consumers can make better choices before, during, and after an important purchase.

The company helps marketers achieve their branding and performance objectives in a high-quality, brand-safe context. Its sites connect in-market shoppers with more than 7,000 marketers and sellers, driving industry-leading conversion rates and $1 billion in commerce transactions annually.

Purch is a high-growth, privately held company with more than 350 employees and offices across the U.S. and Europe.

For more information on Purch, visit www.purch.com or follow the company on Twitter, LinkedIn, and Facebook.

 

About Mobile Nations

Mobile Nations is the leading network of mobile-focused online communities with more than 37 million readers and 90 million page views per month. Android Central, iMore, WPCentral, CrackBerry, and Connectedly form the core of Mobile Nations.

For more information, please visit www.mobilenations.com.

 

About Geek Beat

Geek Beat is one of the world’s most recognizable technology news brands delivering online video content through the Discovery Communications network, as well as TV programming nationwide on the YouToo America network.

For more information, please visit: www.geekbeat.tv.

 

 

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Mobile Nations Rebrands Premier Windows Publication, WPCentral.com, to WindowsCentral.com; Expands Editorial Coverage

 NEW YORK, NY–(Marketwired – Oct 27, 2014) - Mobile Nations, the leading network of mobile-focused online communities, today announced the debut of Windows Central – formerly known as WPCentral.com.

Arguably the foremost news resource for Windows enthusiasts on the web — with more than four million unique visitors, 15 million page views per month, and an incredibly vibrant community — Windows Central will expand upon the in-depth Windows Phone-centric coverage provided by WPCentral.com to the entire suite of Microsoft products, news, and trends. To accommodate for its editorial expansion, as well as the site’s astronomic traffic growth — which has increased by 50 percent over the last six months alone — Mobile Nations will add significant resources to the publication’s editorial staff.

“The demand for in-depth coverage of Microsoft products has grown exponentially as the company continues to expand its mobile offerings,” says Daniel Rubino, Editor-in-Chief of Windows Central. “As Windows Central, we’ll continue to provide the kind of authoritative, topical news and reviews Windows phone users crave, but will also deliver the most comprehensive coverage of the entire Microsoft product ecosystem found anywhere on the web.”

Beyond its editorial growth, Windows Central will also expand its advertising offerings to the world’s leading mobile brands through its partnership with Purch, a portfolio of digital content and services that, when combined with Mobile Nations, reaches nearly 80 million consumers per month globally. Already boasting an impressive track record of creative, out-of-the-box advertising — including its recent “Hidden Gems” native campaign for Microsoft — the site’s editorial expansion and rapidly growing community of mobile enthusiasts will offer advertisers the best way to reach Microsoft consumers anywhere on the web.

“The rebrand to Windows Central enables Mobile Nations and Purch to engage more directly with a growing base of mobile consumers through a greater variety of Microsoft content,” said Mike Kisseberth, CRO, Purch. “The expansion of categories on Windows Central will provide advertisers the ability to reach a wider audience of dedicated Microsoft users and further amplify their brands amongst an engaged set of in-market consumers.”

About Mobile Nations

Mobile Nations is the leading network of mobile-focused online communities with more than 37 million readers and 90 million page views per month. Android CentraliMoreWindowsCentralCrackBerry, and Connectedly form the core of Mobile Nations.

For more information, please visit www.mobilenations.com.

About Purch

Purch is a portfolio of digital content and services that helps make complex buying decisions easy for 78 million consumers monthly. Its respected sites such as Top Ten ReviewsTom’s GuideTom’s Hardware, and Live Science natively integrate commerce and content in more than 1000 product categories so consumers can make better choices before, during, and after an important purchase.

The company helps marketers achieve their branding and performance objectives in a high-quality, brand-safe context. Its sites connect in-market shoppers with more than 7,000 marketers and sellers, driving industry-leading conversion rates and $1 billion in commerce transactions annually.

Purch is a high-growth, privately held company with more than 350 employees and offices across the U.S. and Europe.

For more information on Purch, visit www.purch.com or follow the company on TwitterLinkedIn, and Facebook.

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Premier Technology Publications Team Up to Produce Live Programming at the 2015 International Consumer Electronics Show

NEW YORK, NY–(Marketwired – Oct 21, 2014) - Geek BeatTom’s Guide, and Mobile Nations today announced their partnership to bring #CESlive 2015 to consumer tech enthusiasts across the globe.

Now in its second year, #CESlive 2015 is a live show broadcasted directly from the south hall of the 2015 International CES in Las Vegas, NV, (January 6-9, 2015). Its unique programming will feature in-depth interviews and insight from the foremost names in consumer technology about the latest products, news, and trends from the event. The show will feature more than 80 interviews and numerous podcasts — all showcasing multiple products, companies, and special guests — and will be hosted by a roster of technology experts that includes Cali Lewis and John Pozadzides, hosts of Geek Beat, Mark Spoonauer, Editor-in-Chief of Tom’s Guide and Laptop Mag, and Rene Ritchie, Editor-in-Chief of iMore.

A massive hit during last year’s CES — in which the live coverage garnered nearly 7 million unique visitors10.5 million page views, and more than 2 million video views, with exclusive interviews from leading brands such as General Motors, Samsung, LG, FitBit and more — #CESlive is the preeminent opportunity for brands and advertisers to reach in-market tech consumers from around the world, both at the event and beyond.

With Geek Beat, Tom’s Guide, and Mobile Nations #CESlive brings together three of the most respected technology brands in the category. Geek Beat is one of the world’s most recognizable technology news brands delivering online video content through the Discovery Communications network, as well as TV programming nationwide on the YouToo America network. Tom’s Guide, a Purch property, is the definitive online resource for unbiased product reviews, price comparisons, technical support, and information on consumer electronics and high technology products, for the home or business. Mobile Nations is the leading network of mobile-focused online communities, such asAndroid CentraliMoreWPCentralCrackBerry, and Connectedly. Together, Purch and Mobile Nations reach nearly 80 million visitors per month worldwide, with more than 9M registered community members and $1 billion of commerce transactions driven annually.

“Last year #CESlive was the most popular news outlet broadcasting from the International CES Show, and this year we’re excited to elevate things to a whole new level,” said John Pozadzides, host of Geek Beat. “The combination of Tom’s Guide, Mobile Nations and Geek Beat unites our incredible reach across video, blogging, and social networks.”

“With over 160,000 visitors and 3,600 exhibitors at last year’s event alone, CES is not only one of the biggest technology conferences but one of the foremost events across all sectors every year,” said Mike Kisseberth, CRO, Purch. “#CESlive is a great program for technology enthusiasts seeking to stay up-to-date on all things CES, making it a valuable opportunity for brands and advertisers interested in connecting with this highly engaged group. We are excited about the potential for current and future partners.”

For more information on the event, including exclusive sponsorship opportunities, please email ceslive2015@purch.com.

About Purch

Purch is a portfolio of digital brands and services that helps make complex buying decisions easy for 78 million consumers monthly. Its respected sites such as Top Ten ReviewsTom’s GuideTom’s Hardware, and Live Science natively integrate commerce and content in more than 1,000 product categories so consumers can make better choices before, during, and after an important purchase.

The company helps marketers achieve their branding and performance objectives in a high-quality, brand-safe context. Its sites connect in-market shoppers with more than 7,000 marketers and sellers, driving industry-leading conversion rates and $1 billion in commerce transactions annually.

Purch is a high-growth, privately held company with more than 350 employees and offices across the U.S. and Europe.

For more information on Purch, visit www.purch.com or follow the company on TwitterLinkedIn, and Facebook.

About Mobile Nations

Mobile Nations is the leading network of mobile-focused online communities with more than 37 million readers and 90 million page views per month. Android Central, iMore, WPCentral, CrackBerry, and Connectedly form the core of Mobile Nations.

For more information, please visit www.mobilenations.com.

About Geek Beat

Geek Beat is one of the world’s most recognizable technology news brands delivering online video content through the Discovery Communications network, as well as TV programming nationwide on the YouToo America network.

For more information, please visit: www.geekbeat.tv.

 

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New Brand Reflects Position at Intersection of Content and Commerce;
Adds #1 Mobile Publisher, Mobile Nations, to its Core Offering

NEW YORK, NY (April 30, 2014) – Formerly known as TechMedia Network, Purch helps 78 million shoppers make complex buying decisions easy each month. The company uses its data-led platform to tailor content and commerce experiences in more than 1,000 product categories. By addressing the needs of in-market buyers for specific products and services, Purch delivers industry-leading conversion rates for advertisers.

“Our new name embodies the company’s longstanding goals to simplify purchase decisions for consumers, and help marketers directly engage with buyers in the right place, at the right time,” said Greg Mason, CEO, Purch. “It’s a culmination of the strategic focus of our business and the steps we’ve taken to reinforce it.”

Over the past year, Purch has acquired or partnered with companies that further its mission to ease complex buying decisions for shoppers, and deliver branding and performance results to advertisers. In 2013, Purch as TechMedia Network acquired the renowned “Tom’s” brand of tech media sites with their engaged audiences of in-market tech shoppers. Later in the year, the company acquired BuyerZone to build out its marketplace for connecting B2B buyers and sellers.

According to a recent study*, 81% of U.S. consumers research online before making major purchases, spending an average of 79 days gathering information online before buying. To capitalize on this huge opportunity, Purch’s respected brands such as Top Ten Reviews, Tom’s Guide, Tom’s Hardware, and Live Science offer custom experiences across multiple platforms to trigger buying decisions in an array of product and service categories. The success of the company’s approach and the quality of its editorial is evidenced by the more than 7,000 marketers and sellers that come to Purch to connect with ready-to-buy consumers, driving more than $1 billion in commerce transactions annually.

“Our unique blend of brand-safe content and commerce offerings, coupled with our high ROI for clients, has set us apart and propelled our company’s growth, profitability, and leadership in the tech vertical,” added Mason.

Purch also announced its exclusive partnership with Mobile Nations, the leading publisher of mobile-focused online communities, including Android Central, iMore, WPCentral and Connectedly. As a premium partner, Mobile Nations’ portfolio of sites will be available alongside Purch’s owned and operated properties, helping mobile shoppers make smarter buying decisions around smartphone, tablet, and wearable products. This relationship will cement Purch’s position as No. 1 in the technology vertical and play a strong role in the company’s mobile offerings.

“As a leader in the mobile space, we’re excited to partner with Purch as it continues to forge new trails in the world of connecting consumers and marketers through high-quality content,” said Marcus Adolfsson, CEO of Mobile Nations. “Its diverse portfolio of brands, dynamic commerce and community platforms, and expertise in engaging consumers and converting sales made Purch stand out from the pack and become the obvious choice to help us promote and monetize our sites.”

Follow Purch on Twitter, Facebook, and LinkedIn.

*Source: GE Capital Retail Bank, Second Annual Major Purchase Shopper Study, July 2013

 

About Purch

Purch is a portfolio of digital brands and services focused on helping 78 million consumers make complex buying decisions easy each month. Its respected sites natively integrate commerce and content in more than 1,000 product categories so consumers can make better choices before, during, and after an important purchase.

The company helps marketers achieve their branding and performance objectives in a high-quality, brand-safe context. Its sites connect in-market shoppers with more than 7,000 marketers and sellers, driving industry-leading conversion rates and $1 billion in commerce transactions annually.

Purch is a high-growth, privately held company with more than 350 employees and offices across the U.S. and Europe.

 

About Mobile Nations

Mobile Nations is the leading network of mobile-focused online communities with nearly 25 million readers and 75 million page views per month. Android Central, iMore, WPCentral, CrackBerry and Connectedly form the core of Mobile Nations.

For more information, please visit www.mobilenations.com.

PR Contacts:
January Machold, Purch
jmachold@purch.com
415-378-4046

Chris Harihar, Crenshaw Communications for Purch
chris@crenshawcomm.com
212-367-9748

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