As we enter the final stretch of 2017, many marketing managers and decision makers will be starting to prepare for next year.
A constant theme of modern marketing is the breakneck pace of technological change. Every year sees innovations in the way that consumers interact with brands and in the methods that companies can use to reach out to their audiences.
2017 has been no different, with a host of new technologies breaking into the mainstream. So, what will UK marketers be aiming to incorporate into 2018’s sales and marketing strategies? Digital content company Purch asked 100 marketing managers in a bid to find out.
Read the rest of this article by Colm Hebblethwaite on MarketingTech.