Andy Goldstein brings 23 years of financial experience to help support and scale Purch’s progressive publishing model 

NEW YORK, December 15, 2016 – Purch, a digital publisher that connects content to commerce, today announced the appointment of Andy Goldstein as Chief Financial Officer. Andy will bring strategic and financial leadership to Purch’s growing business, managing and optimizing the company’s diversified revenue streams.

“Purch’s diverse business model, recurring relationships with marketing partners, and the development of its member-based revenue streams make it arguably one of the most progressive digital publishers operating today,” said Greg Mason, CEO at Purch. “Andy’s varied experiences and capabilities will bring fresh insights to build upon Purch’s strong growth, profitability, and will further the evolution of our next-generation publishing model.”

Most recently, Andy served as executive vice president and CFO of the New Jersey Devils,Philadelphia 76ers and the Prudential Center Arena. He comes to Purch with 23 years of experience across the media and sports/entertainment industries and is skilled in managing strategic finance and accounting for private equity portfolio companies and  operating divisions of public companies ranging from $100MM to $2B in total revenue. Andy has held positions as EVP/CFO at InterMedia Outdoors, Inc., VP/CFO at Primedia Inc., and Director of Business Affairs at Sesame Street.com.

“Purch has many qualities that attracted me to it -  great content, commitment to users, scale -  but none more appealing than its unique and progressive publishing model, underpinned by its ambitious outlook on the future of content and commerce,” said Goldstein. “The company’s investments in developing its own Publishing Technology stack and other technology-enabled services are far beyond what others in the space are doing.  I look forward to driving increased profitability and accelerating growth for this innovative company.”

facebooktwittergoogle_plusredditpinterestlinkedintumblrmail

Leading Tech Publisher Taps Renowned Industry Experts Fritz Nelson and Mark Spoonauer to Head-Up “Tom’s” Family of Sites

NEW YORK, NY–(Marketwired – Oct 1, 2013) - TechMedia Network, Inc., one of the world’s largest and most respected tech and science media companies, today announced the appointment of Fritz Nelson as Editor-in-Chief overseeing Tom’s Hardware U.S. & Tom’s IT Pro U.S. The company also announced it has appointed Mark Spoonauer as Editor-in-Chief of Tom’s Guide U.S. These moves underscore the value of the “Tom’s” brands to TechMedia Network’s portfolio of publications as the company continues to invest in its growth.

Nelson joins TechMedia Network with over two decades of editorial leadership in business technology media. Previously, he served as Senior Vice President and Editorial Director of the InformationWeek Business Technology Network at UBM Tech, managing 12 media properties — including InformationWeek and Dark Reading — as well as their associated websites, research reports, and digital and print magazines. In addition to overseeing editorial operations, Nelson drove the development of UBM Tech’s live and virtual event-based business with the acquisitions of Black Hat and Interop. Prior to joining UBM Tech, Nelson worked with Lockheed Martin’s Computing Standards group, a team that tested and evaluated technology to set corporate computing and networking standards, providing him with invaluable experience in the business technology field.

“Tom’s Hardware and Tom’s IT Pro are the go-to online resources for technology enthusiasts, experts, and IT decision makers looking to solve personal or workplace technology-related issues,” said Rob Britt, Chief Content Officer, TechMedia Network. “Fritz’s impressive editorial knowledge, passion for technology, and hands-on IT experience will allow us to better serve these audiences by simplifying their purchase-making decisions moving forward.”

As Editor-in-Chief overseeing Tom’s Hardware and Tom’s IT Pro, Nelson will continue to build on the sites’ top-tier technology coverage and will also create and lead efforts to broaden the properties’ audiences. Chris Angelini, former Worldwide Editor-in-Chief of Tom’s Hardware, will assume the role of Editorial Director, Tom’s Hardware, managing day-to-day editorial operations.

“As technology products and services continue to proliferate, the need for comprehensive yet practical information is at an all-time high,” said Nelson. “I’m excited to join two brands that make in-depth product analysis and news accessible for both the IT expert and the everyday tech enthusiast.”

As current Editor-in-Chief of LAPTOP – a post which he will hold concurrently with Tom’s Guide U.S. — Mark Spoonauer is recognized as one of the foremost authorities on mobile and wireless technology, leading successful editorial teams across TechMedia Network’s growing roster of technology-focused web properties.

“Mark has shown exceptional leadership in guiding LAPTOP’s editorial team, growing the brand into an expert voice on all things mobile, while doubling the site’s traffic over the past year alone,” Britt said. “From his unrivaled journalistic abilities and depth of knowledge of the tech landscape, Mark is an integral part of our company and will help drive its continued growth as Editor-in-Chief of Tom’s Guide U.S.”

In this role, Spoonauer is charged with capitalizing on Tom’s Guide’s international success by propelling its growth domestically. Through development of the site’s scope and focus, Tom’s Guide and its community of category experts will become the ultimate source for the latest technology analysis, tips, and tools, simplifying tech consumers’ acquisition and ownership of personal hardware and software.

“Tom’s Guide U.S. has provided us with a solid foundation to create a premier destination for curious tech consumers who want to make an informed purchase decision,” Spoonauer said. “I look forward to working with our talented team of editors and contributors to strengthen and build upon Tom’s Guide’s pragmatic approach to tech coverage and bolster the brand’s overall presence in the U.S.”

Already, the site’s U.S. traffic has nearly doubled since Spoonauer officially came on board in June.

The appointments of Nelson and Spoonauer follow TechMedia Network’s acquisition of Bestofmedia Group, former parent company to Tom’s Hardware, Tom’s Guide and Tom’s IT Pro. The combined company is now the second largest technology publisher in the U.S.[1], delivering unprecedented value to both consumers and advertisers through a first-of-its-kind integration of Content, Community and Commerce in the tech and science verticals.

“One of the reasons we chose to partner with Bestofmedia Group was the strength and quality of their technology content and expert user communities,” said Greg Mason, CEO, TechMedia Network. “By adding Fritz and Mark and their proven editorial and technology expertise to the Tom’s team, we will enhance the overall site experience for both readers and advertisers and expand our editorial and community focus to engage new users, moving TechMedia Network closer to our goal of becoming the number one tech and science publisher on the web.”

[1] Source: comScore U.S. Media Metrix, August 2013

About TechMedia Network

TechMedia Network is one of the largest, most respected technology and science media companies in the world, with a global audience of more than 72 million engaged tech and science enthusiasts visiting our brands each month.

Through our award-winning portfolio of premium, original tech and science content, featuring category leaders like Tom’s HardwareLAPTOP,Tom’s GuideLiveScience and SPACE.com, our active and loyal user communities, and our proprietary e-commerce platform as featured onTopTenREVIEWS, we provide tailored media experiences and personalized purchase recommendations to technology consumers across the globe.

This unique combination of Content, Community and Commerce enables TechMedia Network to deliver advanced, customizable advertising solutions in highly specialized environments, making it possible for advertisers to individually engage tech consumers with relevant content, at scale.

For more information visit: www.techmedianetwork.com or follow us on TwitterFacebook and LinkedIn.

facebooktwittergoogle_plusredditpinterestlinkedintumblrmail

Programmatic ad buying is growing rapidly, and its impact on technology marketing is significant. The proliferation of Big Data—along with the abilities to parse those data and to automate ad buying and serving—is helping tech marketers better reach technology decision-makers with relevant messages and offers.

Almost one-fifth of U.S. display advertising expenditures will be automated this year, according to a report from eMarketer Inc. The consultancy projected that spending on real-time bidding this year will hit $3.34 billion, 74% higher than last year and representing a 19% share of all U.S. digital display advertising.

eMarketer attributed RTB growth to the need to better target prospects, increasing advertiser familiarity with automated bidding and its cost-effectiveness. It projected RTB for display advertising will continue to experience double-digit growth through 2017, reaching $8.69 billion by then and accounting for 29% of all U.S. digital display ad expenditures.

“Where this is getting interesting is leveraging some of the underlying technology capabilities that are part of the programmatic world for direct programs,” said Mike Kisseberth, chief revenue officer at TechMedia Network, a technology and science publisher that relies on programmatic advertising to reach subscribers to the publications in its network. Its brands include BusinessNews, Laptop, Tom’s Hardware and TopTenREVIEWS.

Read more: http://www.btobonline.com/apps/pbcs.dll/article?AID=/20130903/ADVERTISING12/309039999/0/SEARCH#sthash.LDCo809s.dpuf

facebooktwittergoogle_plusredditpinterestlinkedintumblrmail

TechMedia Network, the parent company of Laptop Magazine and Space.com, just added another hot techie vertical to its portfolio: Tom’s Hardware.

TMN announced today that it had acquired Bestofmedia Group (BOM), the parent company of Tom’s Hardware, Tom’s IT Pro, and Tom’s Guide. Tom’s Hardware is an uber-gadget-geek’s gadget geek site, with extremely detailed reviews of computer hardware. It may be difficult going for non-geeks, but for those who need to know which motherboard has the best performance or what the exact differences are between Intel’s Core i7-4960X and Intel’s LGA-1155 Ivy Bridge chips, Tom’s has built up trust over more than a decade of reviews and analysis. More recently, it boasted that its unique visitor count has grown 85 percent in 10 months, with more than 3 million “active users,” although it didn’t define the exact size of its monthly audience or what it meant by active users.

Read more: http://venturebeat.com/2013/07/01/techmedianetwork-acquisition/#xdgS1ooYmVvGmc2m.99

facebooktwittergoogle_plusredditpinterestlinkedintumblrmail

LOS ANGELES–(BUSINESS WIRE)–Tom’s Hardware, the international authority for unbiased, test-based content on new and emerging technologies, today announced unprecedented audience growth, deeper community engagement and more interaction with site content than ever before.

Growth Highlights Include: **

  • Unique Visitors increased 85%
  • 75% increase in Page Views
  • Community Visits up 130%
  • Community Page Views up 153%

 

Due to a combination of expanded coverage into more mainstream technology topics, a broader consumer interest in deeper technology concepts, new enhancements to its publishing and community platforms, and an improved user experience, including new site branding and an optimized reading experience across devices, Tom’s Hardware – published by global media company Bestofmedia Group – is on a trajectory of growth that is outpacing competing sites.

“Over the past several months we’ve sought to improve our readers’ experience by ensuring we are covering the topics they care about most. We’ve maintained our focus on creating the highest quality content in our core areas such as PC components, but also greatly increased coverage around mobile, tablet, automotive tech and other consumer electronics topics. We’ve also seen more and more casual technology consumers develop an interest in the kind of hardcore technology subjects we’ve always covered,” said Chris Angelini, worldwide editor-in-chief, Tom’s Hardware. “This is one of the key reasons why we’ve seen such impressive growth over the past few months. Staying true to the kind of authoritative, in-depth journalism we are known for, but also branching out into new areas of interest.”

Community Platform Features

With more than 3 million active users, Tom’s Hardware has one of the largest registered communities of tech experts and enthusiasts on the Web. The strong growth and deeper interaction of the Tom’s Hardware community is in large part due to recent community platform updates and enhancements:

  • Live-tagging: With 35K new questions a month, navigation is incredibly important to the user experience. The new automatic “live-tagger” feature adds tags to all questions so users can browse through questions and answers easily.
  • Tech Support: The new Tech Support feature is all about finding the “best answers” for each questions, rather than a flow of discussions.
  • Reputation platform: The new platform gives insight into who the best tech experts are in any given category. These users are rewarded with badges from their field of specialty and the best experts are given more credentials in the community.
  • Social: Engaging in the community has never been easier as users can now log in using their existing social accounts and share their questions with their friends.
  • Follow: Users will soon be able to follow the tags they like and receive a personalized feed of information from both the editorial team and the community.

“The Tom’s Hardware community is one of the most valuable and effective destinations on the Web for getting reliable answers to technology questions and issues. Our vast community of experts helps millions of tech-challenged users every month, creating a deep sense of loyalty and value for our visitors,” said Antoine Boulin, president, Bestofmedia Group. “We’re pleased to be able to reward this loyalty with a better user experience, including an ad free environment for registered members while logged in to the community, and look forward to watching the continued growth of the site.”

Tom’s Hardware’s unique approach to authoritative, unbiased and independent content, combined with its robust and informed community, have led to an 80 percent recommendation rate from advertisers, with top ratings in areas such as building awareness, driving traffic to retail locations and websites, and creating purchase intent. Key advertisers on Tom’s Hardware include AMD, CDW, HP, IBM, Newegg and Samsung.

About Bestofmedia Group

Bestofmedia Group, a global media company, is home to the most trusted technology publications in the digital world: Tom’s HardwareTom’s IT Pro, and Tom’s Guide. As one of the top three tech publishers in the world, with more than 40 million monthly uniques, Bestofmedia reaches a passionate audience of in-market tech buyers that range from technology experts and professionals to influencers and enthusiasts.

Bestofmedia Group was founded in 2000 and is headquartered in France. The company has five offices across the globe with media properties operating in eight different languages. For more information visit:www.bestofmedia.com.

*“Tech-enthusiasts” are defined as those who own and use advanced technology products and are highly interested in the theoretical aspects of technology. They want to know how things work, enjoy reading about new products and are willing to pay for top quality electronics.

(Source: MediaMark Research and Intelligence, A Guide to the Attitudinal Questions and Consumer Segmentations Available in Survey of the American Consumer Teenmark and The American Kids Study. In: The MRI Pyschographic Soucebook. New York. August 2009)

** Google Analytics May 2012 thru March 2013

Contacts

PR Contact for Bestofmedia Group
January Machold, 415-378-4046
jmachold@bestofmedia.com

facebooktwittergoogle_plusredditpinterestlinkedintumblrmail

Contact Us

Follow our easy step-by-step guide and we will contact you personally.

  • Advertising
    & Editorial
  • Business
    Development
  • Licensing
    & Reprints
  • Careers
  • Press
    Inquiries