Purch, a publisher combining online content and commerce, announced that Catherine Levene, the co-founder and CEO of Artspace.com, was joining Purch’s board of directors; the appointment will allow Levene to advise on strategy for e-commerce in the art category. Purch also announced that Karen Greenstein has been appointed as general counsel; she previously served as senior vice-president of business and legal affairs at Viacom International.

Read the full article here: http://www.mediapost.com/publications/article/259464/publishers-announce-flurry-of-executive-appointmen.html

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Artspace.com CEO and Former NYTimes Digital, DailyCandy Exec Catherine Levene Joins Board; Viacom’s Karen Greenstein Added as General Counsel

NEW YORK, NY (September 30, 2015) – Purch,a digital content and commerce company that reaches 100M consumers monthly, today announced two key appointments to support its rapidly growing business. Artspace.com Co-Founder and CEO Catherine Levene joins the Board of Directors, bringing nearly two decades of experience in digital media, innovation, and entrepreneurship. Karen Greenstein has been appointed to the leadership team as General Counsel, providing strategic direction for a variety of legal matters.

Catherine Levene co-founded Artspace.com, an online marketplace for contemporary art, in 2010. As CEO, she led the company through Series A and Series B rounds of funding, totaling $12 million, the growth of its marketing efforts, products, and team, and the sale of the company in 2014. Levene’s passion for art and digital media has fueled this marketplace, connecting collectors and aspiring collectors with hundreds of contemporary artists and their work.

“Catherine’s track record of innovation in digital media will provide Purch with invaluable insights as we continue to drive the future of content and commerce,” said Greg Mason, CEO, Purch. “She is a strategic leader and a seasoned executive, and her experience in e-commerce, marketing, and growing successful online businesses will help us continue our momentum as the largest tech publisher in the U.S.”

Karen Greenstein joins Purch after serving as Senior Vice President, Business and Legal Affairs at Viacom International Inc. As General Counsel and a member of the senior leadership team, Greenstein will set and implement strategic goals for the company from a legal perspective. On a day-to-day basis, she will ensure that the company operates in compliance with applicable laws and help the company navigate legal issues as they arise.

“Karen’s legal expertise and vast experience in providing strategic counsel to top tier media companies such as Viacom, NBC Universal and CNET, will be a welcome and much needed resource as Purch continues to scale its business and expand into new categories,” said Greg Mason, CEO, Purch.

Catherine Levene

Prior to Artspace, Catherine Levene held the position of COO and General Manager of DailyCandy, a leading daily e-mail and website focusing on trends in fashion, food and culture. Before joining DailyCandy, she was part of the executive team at start-up shopping search engine, TheFind.com, where she served as Senior Vice President of Product and General Manager of Content and Distribution. In addition, Catherine spent seven years at New York Times Digital (NYTD), building the online properties of the New York Times Company, including nytimes.com.

Levene currently advises early stage Internet companies in media and commerce including TheSkimm and Learnvest prior to its sale to Northwestern Mutual, and sat on the board of TheFind.com prior to its sale to Facebook. She received a B.A. in history from the University of Pennsylvania and, concurrently, a B.S. in economics from the Wharton School of Business in 1992. She earned her MBA from Harvard Business School in 1996.

Karen Greenstein

At Viacom International Inc. Greenstein served as the primary legal counsel to the Data Strategy and Consumer Intelligence team, as well as the Music Group’s Connected Content team. Before Viacom, Karen was a Vice President of Legal Affairs at iVillage, a division of NBC Universal, Inc., where she was the senior lawyer responsible for advising the management team on a wide variety of corporate, regulatory, and strategic issues. Prior to that, Karen was Vice President and Assistant General Counsel of CNET Networks, Inc. and a corporate associate with Loeb & Loeb LLP in New York.

Greenstein also serves on the Board of Directors of Legal Information for Families Today (LIFT), a not-for-profit organization in New York City that empowers families to advocate for themselves in New York’s Family Courts. She received her B.A. in political science from the University of Michigan and her J.D. from New York University.

To learn more about Purch and its owned and operated sites, please visitwww.purch.com.

About Purch

Purch is a portfolio of digital brands that helps make buying decisions easy for 100 million consumers and businesses monthly. Its respected sites such as Top Ten Reviews, Tom’s Guide, Tom’s Hardware, and Live Science natively integrate commerce and content in more than 1000 product categories so consumers can make better choices before, during, and after an important purchase. The company helps marketers achieve their branding and performance objectives in a high-quality, brand-safe context. Its sites connect in-market shoppers with more than 7,000 marketers and sellers, driving industry-leading conversion rates and $1 billion in commerce transactions annually. Purch is a high-growth, privately held company with more than 350 employees and offices across the U.S. and Europe. For more information on Purch, visit www.purch.com or follow the company on Twitter, LinkedIn, and Facebook.

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