By Ewan Spence
All is not well with Apple in the world of desktop and portable computers. The annual survey by Laptop Mag has given Apple the top spot every year as the best laptop brand since 2010. Except this year. For its 2017 survey, Apple has plummeted down the charts to fifth place alongside Acer but behind Lenovo, Asus, Dell and HP.
From Laptop Mag’s editors:
To pick the winners, losers and also-rans, we evaluated the 10 biggest laptop brands to determine which offer the best combination of quality products, cutting-edge innovation, helpful support, sleek designs and strong value. Because of its modest review scores, expensive products and lack of ports, Apple fell all the way down to fifth place after receiving top honors every year since the Best and Worst Brands debuted in 2010.
Notably, Apple’s lowest scoring category was ‘Value and Selection’. I don’t think the issue is with selection. For many years Apple has focused on providing a ‘good, better, best’ portfolio with a limited number of machines and options. This has served them well and I think that the consumer market understands the principle.
Read the full article here: https://www.forbes.com/sites/ewanspence/2017/04/11/apple-macbook-customer-satisfaction-fall/#e83bb386e0d9