Purch president and COO, Doug Llewellyn, discusses how different web properties at Purch serve audiences with content and information, enabling better and more informed purchase decisions around IT products and services. Doug also explains how Purch enables its marketing customers to reach intent based buyers and how he seeks to optimize customer content and increase the lifetime value of a member. 

Listen to the full podcast with marketing expert Scott King.

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Purch’s chief operating officer, Doug Llewellyn, recently sat down with SMB CEO to discuss how Purch is bringing the power of information to small-to-medium-sized businesses (SMBS). This extensive Q&A reveals the true value behind Business.com’s new Business Report Card, a “Zillow-like” tool that SMB owners can use to determine the value of their businesses…

“Purch already had a robust community of 5.7 million SMB members, but we wanted to extend further into the very important, but often underserved, category. We relaunched Business.com in April as a platform that serves small-to-medium businesses throughout their lifecycle, from budding start-up to global expansion.

Business.com currently has a focus on 15 key industries, including restaurants, construction/general contracting, retail and other key verticals. We wanted to start out in those industries to tackle the biggest sectors where we could make an immediate impact based on our experience, the size of our membership within these industries, and the alignment across these industries with our existing partners.

Business.com will expand across even more areas so we can address the needs of all small business owners.”

Read the full interview with SMB CEO here.

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Longer-term needs for Tronc remain digital growth and strategic M&A

By Trey Williams

The best-case scenario for Tronc Inc. in its potential acquisition of Chicago Sun-Times owner Wrapports Holdings LLC is that it gets a good price and the deal improves cash flow.

Tronc TRNC, +1.83% , which publishes the Chicago Tribune, the Los Angeles Times, the Baltimore Sun and the Orlando Sentinel, announced on Monday that it had entered into a nonbinding agreement to acquire Wrapports. Wrapports said that it would entertain other offers but that if no other viable buyers expressed substantial interest within 15 days it would finalize its sale to Tronc.

“It’s a head scratcher,” said Singular Research analyst Robert Maltbie. “We’re in the dark because we don’t know the valuation of this company. I like it if it’s accretive to [Tronc’s earnings before interest, tax, depreciation and amortization], if they’re getting it for a great price, and it helps maintain cash flow so the company doesn’t go under.”

But even then, this would likely be nothing more than a Band-Aid for Tronc, according to Doug Llewellyn, chief operating officer of the digital publishing platform Purch.

Read the full article here: http://www.marketwatch.com/story/if-chicago-tribune-and-la-times-publisher-tronc-buys-sun-times-parent-its-only-step-1-2017-05-18

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Doug Llewellyn is the President and Chief Operating Officer of Purch, a New York City-based digital publishing and marketplace platform that helps more than 100 million users make better buying decisions. Purch is now relaunching Business.com, a platform that allows Purch to develop an ecosystem for small- to medium-sized businesses (SMBs). The new Business.com provides entrepreneurial expertise, products and services, all of which are crucial for SMBs to navigate complex buying decisions and gain a competitive advantage.I had the opportunity to hear from Doug and learn what value Business.com is bringing to growing businesses.

To read the article, please click here

 

 

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By AdExchanger

The Sell Sider” is a column written by the sell side of the digital media community.

Today’s column is written by Doug Llewellyn, chief operating officer at Purch. 

Digital publishers are worried about how publishing platforms meant to speed up mobile load times, such as Google’s AMP, Facebook’s Instant Articles and Apple’s News, will impact their bottom lines during a period of already-declining ad revenues. A quick look back at some recent history shows why. 

First, publishers saw Facebook cut down their referral traffic in favor of keeping readers within its app and site. Then it launched a mobile publishing platform that promised the traffic back, but at a fraction of the ad revenue and the users would stay within Facebook’s domain. Next, it introduced Instant Articles as a faster-loading alternative to mobile web browsers. 

Sensing an opportunity, Apple and Google recently jumped in with their own platforms aimed specifically at mobile users. While there has been and continues to be some panic within the industry as revenues fall, we need to keep the bigger picture in mind. 

Relying strictly on an ad-supported publishing model is today about as realistic for a publisher as preventing digital piracy once was for the CD-based record industry. As that industry learned, new paths to monetization are always possible as long as the underlying demand for a quality product remains. Restricting access to one platform or another is not generally feasible in the long term.

Read the full article here: http://adexchanger.com/the-sell-sider/instant-articles-friend-foe-publishers/

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