Digital Expertise to Support Publisher’s Innovative Approach to Combining Content and Commerce

NEW YORK, NY (August 4, 2015) – On the heels of its large investment by Canso, Purch, a digital content and commerce company, today announced it has added two new members to its Board of Directors: Martin Nisenholtz, former digital head for The New York Times Company and professor of digital communication at Boston University, and John Stellato, private investor and consultant. Both bring deep expertise that will help Purch grow its digital publishing model of combining content and commerce and accelerate its already-strong organic growth through strategic acquisitions.

To share this news, click here: [Click to Tweet Link – .@PurchGroup adds digital visionary @martinn123 & consultant John Stellato as Board members].

“We continue to maintain our spot as the largest tech publisher in the U.S., with more than 100 million monthly unique visitors, and we intend to keep growing that audience by introducing new ideas, sites, and services that advise, entertain, and enable consumers’ purchases,” said Greg Mason, CEO, Purch. “The perspective Martin and John bring to the table will be invaluable in propelling our momentum and scaling our content-commerce model.”

Martin Nisenholtz

One of the most respected executives in the online media world, according to Om Malik, Nisenholtz was the founding leader for in 1995 and Chief Executive of New York Times Digital from 1999-2005, when he was promoted to Chief Digital Office for The Times Company. He oversaw the Times’ digital strategy, including the expansion to mobile and the introduction of a metered paywall.

“The digital world has created such a disjointed buying experience – research here, compare there, and buy somewhere else. Purch has identified an opportunity to service a consumer need and create immense value for marketers, simultaneously,” said Martin Nisenholtz. “Purch’s opportunity as a content and commerce business is vast; the company is equipped to change the way consumers and businesses make buying decisions.”

Nisenholtz currently serves on the boards of Yellow Media (TOR:YLO), Postmedia Network (TOR: PNC-B), and RealMatch. He is a Venture Partner at Firstmark Capital in New York and member of the advisory board at Carmel Ventures in Israel. He founded the Online Publishers Association (now Digital Content Next) in 2002 and serves as an advisor to the DCN Executive Committee. Nisenholtz founded the Interactive Marketing Group (currently Ogilvy Interactive) at Ogilvy & Mather in 1983, the first digital agency at a major U.S. advertising firm and among the first in the world.

John Stellato

Stellato brings broad expertise across the financial services, industrial/retail, and mergers and acquisitions areas. Previously, he was Executive Vice President of The Pritzker Organization, LLC (TPO), a merchant bank and family office representing business interests of the Pritzker family of Chicago, where he served for nearly 20 years. He has been an Officer and Director of numerous privately held companies.

“Purch takes a non-traditional approach to building its media business and I’ve been impressed by the way the company continues to diversify services and revenue streams, growing across a wealth of owned and operated sites,” said John Stellato. “I’m excited to be part of its disruption in digital publishing and adjacent markets.”

Since 2011, Stellato has served as a member of the Board of Directors and Audit Committee of Conversant Intellectual Property Management. Since 2014, he has been a member of the Board of Directors and Audit and Finance Committee of Loyal3.

To learn more about Purch and its owned and operated sites, please visit


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