What do you get when you combine data, technology and dozens of business leaders eager to share their knowledge with others? You get Outsell DataMoney— a unique event happening this week (Feb. 1) in New York that’s driving the conversation about data monetization forward.
Outsell DataMoney will feature leaders from innovative companies — including Honeywell, Dun & Bradstreet, Dow Jones and, of course, Purch. Our COO and president, Doug Llewellyn will be there to discuss how companies across industries can use data to achieve their business objectives. As a leader in the digital publishing industry, Doug will focus on new advances in data technology that provide publishers (but also many other types of businesses) the insights they need to develop valuable services and products for their customers.
In today’s publishing world, the companies finding success are those that shift from a focus on scale (as many eyeballs as possible on their sites) to an intent-based model that homes in on the behaviors and actions of each user to drive greater value for consumer, marketer, and publisher.
Here at Purch, we’re leveraging data in ways unimaginable only a few years ago. By using data to understand customer intent, watch behavior in-real time, and analyze revenue on an ongoing basis, we’ve built a data-driven shopping ecosystem that is at the heart of its growing next-generation publishing business. We’re looking forward to sharing insights with our peers at DataMoney.
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