PURCH ACQUIRES MOSAICHUB TO EXPAND CORE DECISION-ENABLEMENT PLATFORM
SMB community connects small business owners with expert advice, services and resources to build and grow successful businesses
NEW YORK, July 6, 2016 – Purch, a digital content and commerce company that helps 100MM users make better buying decisions, today announced it has acquired mosaicHUB, a platform that connects SMBs with expert advice and resources to build and grow successful businesses. The acquisition deepens Purch’s core decision-enablement strategy, which now supports over 1,200 categories spanning consumer electronics, technology, home, outdoor, health and more.
The acquisition allows Purch to integrate mosaicHUB’s expert community with actionable content from Business News Daily, Tom’s IT Pro and its recently-acquired Business.com, as well as BuyerZone, a trusted online marketplace for over one million buyers and 8,500 sellers of SMB products and services. This unique integration of resources will provide a single hub for real-time advice on growing a business, insight on the tools and technology to create operational efficiencies, and an ecommerce platform to purchase them through. It will both drive and simplify complex purchase decisions for SMBs.
“Our business model of high quality content and decision-enablement services positions us directly in the middle of a commerce transaction for in-market buyers across a diverse range of categories and verticals,” continued Greg Mason, CEO of Purch. “It is a service that’s in-demand and has proven tremendously successful, which is why we’ve continued the aggressive expansion of our strategy of making complex purchase decisions easier. The SMB business owner is yet another consumer audience whose needs we’re addressing.”
“mosaicHUB has a highly engaged community of SMB leaders relying on experts for advice on the saturated SMB services and technology market they must navigate as they grow,” said Mary-Alice Miller, Founder & CEO, mosaicHUB. “Our mission fits perfectly with Purch’s and, together, will provide business owners unparalleled access to decision support tools and intelligence to build a successful business.”
To learn more about Purch and its owned and operated sites, please visit www.purch.com.
Purch is a digital content and commerce company that helps 100MM+ users make better buying decisions by arming them with information and tools to make the right purchases for their needs. It’s portfolio of distinctive editorial, mobile, and shopper services brands include: Top Ten Reviews, Tom’s Guide, Tom’s Hardware, Live Science, Shop Savvy, Purchx, Purch Marketplace, and more.
The company’s performance and data-driven approach has attracted more than 7000 marketing partners, including AT&T, Verizon, Samsung, Dell, LG, and many more – and drives more than $1 billion in commerce transactions, annually.
Purch is a high-growth, privately held company with more than 350 employees and offices across the U.S. and Europe. For more information on Purch, visit www.purch.com or follow the company on Twitter, LinkedIn and Facebook.