By Phil Barrett

You’re an entrepreneur who has successfully navigated the shopper journey ecosystem to generate new customers – only to see most of them never return. We all know the way to a great, positive ROI is to keep more customers than you lose, so what can you do to increase retention rates and actually create loyal customers?

1. Forget spray & pray.

If you’ve had success in driving new customers to your business, chances are you already know quite a bit about them, including where they came from – referring website, social media platform, search engine, etc. – as well as a few things about who they are and what motivated them to come to your website, app or place of business in the first place. Given that, why are you sending all your customers the same message with the same offer at the same time?

Whether you are sending emails, mobile or social notifications, text messages or even direct mail, make sure you personalize your communications beyond including their name and address. The more you personalize your interactions with your audience based on what you’ve learned from them, the more likely they are to reward you with a second click, call or visit.

You don’t need to personalize each communication to every single person – we call that 1:1 marketing, which really isn’t practical for most businesses. Instead, create customer groups, also known as segments, of customers based on common traits, including buying or intent behavior.

You can start simple and create a few broader segments like geography, age and sex, which can then be refined into smaller segments once you have learned more about your customers.

Read the full article here: https://www.entrepreneur.com/article/280128

facebooktwittergoogle_plusredditpinterestlinkedintumblrmail

By Erik Sass

Publishers looking for new sources of revenue are increasingly turning to e-commerce, either by selling products and services directly to consumers themselves or partnering with external e-commerce platforms. Recent deals include Purch’s acquisition of Active Junky and HuffingtonPost’s alliance with Bringhub.

Last week Purch — which combines digital publishing and e-commerce — announced that it has acquired loyalty platform and online shopping community Active Junky, which rewards users for shopping for outdoor gear through its interface. Having partnered with over 100 outdoor gear stores, Active Junky uses cash back, deals, special offers, and coupons to create customized special offers for members, which Purch hopes to leverage as member services; Purch already operates a platform bringing together tech product vendors and enthusiasts.

Active Junky will remain an independent brand, while its customer loyalty platform rolls out across Purch’s other properties early next year. Purch closed a $135 million round of funding in June, in part to fund acquisitions like Active Junky.

Read the full article here: http://www.mediapost.com/publications/article/258958/purch-buys-active-junky-huffpo-rolls-out-buy-bu.html

facebooktwittergoogle_plusredditpinterestlinkedintumblrmail

By Steven Loeb

Purch, a digital content and commerce company, acquired Active Junky, a loyalty platform and online shopping community. Terms of the deal were not disclosed. 

With the acquisition, Purch gains a shopping community, as well as a customer rewards and loyalty platform serving the Outdoor Enthusiast market. As part of the Purch family of brands, Active Junky will remain a stand-alone property that supports the active outdoor vertical market.  The anticipated rollout of its customer loyalty platform across Purch’s properties is slated for early 2016.

Active Junky had raised $1.3 million in venture funding,

Read the full article here: http://vator.tv/news/2015-09-19-m-a-roundup-week-ending-9-19-15

facebooktwittergoogle_plusredditpinterestlinkedintumblrmail

Industry’s Largest Tech Publisher Enters $600B Outdoor Enthusiast Market; Prepares to Extend Loyalty Platform Across Leading Tech/Science Brand Portfolio

NEW YORK, NY (September 18, 2015) – Purch, a digital content and commerce company which reaches 100M consumers monthly, today announced that it has acquired Active Junky, the loyalty platform and online shopping community that rewards and incentivizes users for their passion for gear and the outdoors.  With the acquisition, Purch gains a rapidly growing shopping community, as well as an innovative customer rewards and loyalty platform serving the Outdoor Enthusiast market.

To share this news, click here: http://ctt.ec/9RXlq

“As we’ve continued to analyze and better understand how consumers seek information related to product selection, it’s clear they want services which help them identify the best value in addition to identifying the best product for their needs,” said Greg Mason, CEO, Purch.  “The cornerstone of Active Junky’s model is cashback, but they also identify Deals, Special Offers, Coupons, and often work with their partners to customize special offers exclusively for Active Junky members. We believe developing these kinds of “Member” services across our portfolio of brands will augment our strategy of unifying content, commerce and community.”

With a rapidly growing community of registered users, Active Junky has partnered with the top online outdoor gear stores (100+) so consumers can earn cash back rewards on every gear purchase they make by simply clicking through Active Junky.com to the online store of their choice before making a purchase. Users can also browse, search and compare prices and reviews on all of the best outdoor gear products.

“Active Junky will also accelerate our move into an attractive and highly-lucrative new category: Outdoor Goods targeting the outdoor enthusiast. The outdoor recreation market generates upwards of $600B a year in consumer spending, and the research characteristics in product selection are very similar to our experience in the tech vertical,” added Mason.

As part of the Purch family of brands, Active Junky will remain a stand-alone property that supports the active outdoor vertical market.  The anticipated rollout of its customer loyalty platform across Purch’s properties is slated for early 2016.

“There’s an incredible amount of synergy between Purch and Active Junky that some may not see from the outside,” said Kevin McInerney, Founder and CEO at Active Junky.  “We both appeal to audiences of enthusiasts and have a strong, growing shopping community at the heart of our business model that attracts intent minded consumers, and drives loyalty and ongoing purchase volume.  This acquisition opens up a number of new revenue streams and I’m excited to see the impact our loyalty platform has when it’s spread across Purch brands, some of the more trafficked properties on the Internet.”

Purch Gaining Momentum Throughout 2015

This news follows several significant milestones for the Company.  In June, Purch closed a $135 million investment round from Canso Investment Counsel to fund for strategic acquisitions like Active Junky, accelerate the Company’s already strong organic growth, and continue Purch’s disruption of the digital publishing model.  Purch also recently added Martin Nisenholtz, the former digital head of The New York Times responsible for reinventing its traditional publishing model, and private investor, John Stellato, to its board of directors.

Purch’s reach also continues to grow at an exponential pace.  This August, comScore ranked Purch the top tech publisher in the United States based on the size of its audience for the 10th consecutive month – achieving a new milestone with 56.6 million unique visitors.

To find out more about Purch, visit www.purch.com, or follow the company on Twitter, LinkedIn, and Facebook.

About Purch
Purch is a portfolio of digital brands that helps make buying decisions easy for 100 million consumers and businesses monthly. Its respected sites such as Top Ten Reviews, Tom’s Guide, Tom’s Hardware, and Live Science natively integrate commerce and content in more than 1000 product categories so consumers can make better choices before, during, and after an important purchase. The company helps marketers achieve their branding and performance objectives in a high-quality, brand-safe context. Its sites connect in-market shoppers with more than 7,000 marketers and sellers, driving industry-leading conversion rates and $1 billion in commerce transactions annually. Purch is a high-growth, privately held company with more than 350 employees and offices across the U.S. and Europe. For more information on Purch, visit www.purch.com or follow the company on Twitter, LinkedIn, and Facebook.

facebooktwittergoogle_plusredditpinterestlinkedintumblrmail

Contact Us

Follow our easy step-by-step guide and we will contact you personally.

  • Advertising
    & Editorial
  • Business
    Development
  • Licensing
    & Reprints
  • Careers
  • Press
    Inquiries