Andy Goldstein brings 23 years of financial experience to help support and scale Purch’s progressive publishing model 

NEW YORK, December 15, 2016 – Purch, a digital publisher that connects content to commerce, today announced the appointment of Andy Goldstein as Chief Financial Officer. Andy will bring strategic and financial leadership to Purch’s growing business, managing and optimizing the company’s diversified revenue streams.

“Purch’s diverse business model, recurring relationships with marketing partners, and the development of its member-based revenue streams make it arguably one of the most progressive digital publishers operating today,” said Greg Mason, CEO at Purch. “Andy’s varied experiences and capabilities will bring fresh insights to build upon Purch’s strong growth, profitability, and will further the evolution of our next-generation publishing model.”

Most recently, Andy served as executive vice president and CFO of the New Jersey Devils,Philadelphia 76ers and the Prudential Center Arena. He comes to Purch with 23 years of experience across the media and sports/entertainment industries and is skilled in managing strategic finance and accounting for private equity portfolio companies and  operating divisions of public companies ranging from $100MM to $2B in total revenue. Andy has held positions as EVP/CFO at InterMedia Outdoors, Inc., VP/CFO at Primedia Inc., and Director of Business Affairs at Sesame

“Purch has many qualities that attracted me to it -  great content, commitment to users, scale -  but none more appealing than its unique and progressive publishing model, underpinned by its ambitious outlook on the future of content and commerce,” said Goldstein. “The company’s investments in developing its own Publishing Technology stack and other technology-enabled services are far beyond what others in the space are doing.  I look forward to driving increased profitability and accelerating growth for this innovative company.”


Expansion of brand portfolio empowers small businesses to compete in today’s complex market, accelerates core decision-enablement strategy

NEW YORK, June 22, 2016 – Purch, a digital content and commerce company that helps 100MM users make better buying decisions, today announced it has acquired, a leading online resource portal for small- to mid-sized businesses. With 28 million small businesses in the U.S., making up 55% of all jobs, the acquisition strengthens Purch’s ability to serve a booming market, giving SMBs access to the intelligence, products and services to run and grow their businesses.

The deal expands Purch’s omni-category approach to decision enablement – the company is now in over 1,200 categories spanning consumer electronics, technology, home, outdoor, health and more. The transaction also allows Purch to further extend its successful, and scalable, content and commerce business model into the lucrative SMB market – a key audience segment for the growing company.

“Small business represents the backbone of our economy. As Purch continues to build services that help business owners grow and be successful,’s content assets help us provide even more value to the existing 10 million SMBs who have sought detailed purchase advice through our services,” said Greg Mason, CEO of Purch. “The addition of to our robust suite of brands and services significantly accelerates our core decision enablement strategy.”

The acquisition builds upon Purch’s existing assets that serve SMBs, including BuyerZone, the leading online service that connects SMB buyers and sellers, and Business News Daily, which provides actionable ideas, inspiration and solutions for entrepreneurs and small businesses. Combined, the resources of and Purch are crucial for SMBs to navigate complex buying decisions, tap into the deep knowledge of subject matter experts and gain a competitive advantage.


“In addition to educating small business owners through content, Purch is redefining the marketplace for SMB purchases by making it easier for buyers to discover, learn about, compare and buy products and services they need to run and expand their businesses,” added Mason. “This ties directly to our business model – using high-value content and services to support and drive commerce. As SMBs are faced with an overwhelming number of choices and an onslaught of new products and services, we’re arming them with first-hand insight from highly regarded experts and peers.”


“ has built a loyal user base of small business owners who rely on us for trusted advice, robust content and tools to grow – from management tips to the best mobile apps,” said Tony Uphoff, CEO of “Given Purch’s complementary business model of combining content and commerce to enable users to make the best buying decisions, and its growing focus on SMBs, uniting our knowledge and databases made strategic sense.”


To learn more about Purch and its owned and operated sites, please visit


About Purch

Purch is a digital content and commerce company that helps 100MM+ users make better buying decisions by arming them with information and tools to make the right purchases for their needs. It’s portfolio of distinctive editorial, mobile, and shopper services brands include: Top Ten Reviews, Tom’s Guide, Tom’s Hardware, Live Science, Shop Savvy, Purchx, Purch Marketplace, and more.

The company’s performance and data-driven approach has attracted more than 7000 marketing partners, including AT&T, Verizon, Samsung, Dell, LG, and many more – and drives more than $1 billion in commerce transactions, annually.

Purch is a high-growth, privately held company with more than 350 employees and offices across the U.S. and Europe. For more information on Purch, visit or follow the company on Twitter, LinkedIn and Facebook.



Media Contact:

Meg Byers

SHIFT Communications



By Sarah Sluis

Purch CEO Greg Mason doesn’t see his company’s future in advertising.

Instead, he says Purch’s greatest business opportunity revolves around using content to drive commerce. By getting close enough to the point of sale to earn an affiliate fee or lead gen, he sees a way out in a market “where the traditional role of the publisher is tenuous.”

To build a company focused on “commerce facilitation,” as he calls it, Mason has embarked on an aggressive growth and repositioning effort since joining Purch three years ago. In 2014, Purch changed its name from TechMedia Network, and Mason has made six acquisitions as the head of the company.

And Purch, which includes Tom’s Guide, Top Ten Reviews, Live Science and other sites, in June raised $135 million in Series C funding for future growth.

Purch’s revenue already looks very different from that of most of its publishing competitors. Two-thirds comes from affiliate or lead generation, and only 20% from the traditional, RFP-led ad world. The remainder is produced by programmatic, which Purch optimized withRAMP, its custom header-bidding management system.

Read the full article here:


By Tobi Elkin

RTBlog spoke with Phil Barrett, senior VP at Purch, a publisher of Web titles that include Tom’s Guide and Tom’s Hardware. Purch sites help people make buying decisions about technology. Barrett discussed his predictions for 2016, which include a new emphasis on consumers’ lifetime value and commerce replacing traditional ad revenues.

The App vs. Mobile Web War is Dead; Lifetime Value Becomes the New Fight.

“The app vs mobile Web war is over, and it’s safe to say that apps are winning the battle. As consumers increasingly trend toward the in-app experience, publishers are feeling the pressure.

“In 2016, it’s imperative for media companies to focus on increasing the number of ‘lifetime value’ (LTV) customers they attract to their sites through apps and decide how best to capture their attention for the long haul. It will be crucial to understand the importance of offering LTV customers a relevant user experience, versus serving them an ad the first time they visit a site.

“With mobile apps, there’s a much stronger opportunity to develop relationships with consumers and develop LTV.  Publishers can offer services and useful benefits and will focus on monetizing consumers over a longer period of time.

Header Bidding Heats Up.

“Over the past couple of years, we saw publishers begin to delve into header bidding. Even though the new technology allows exchanges to bring in demand before the ad server call, it kills the waterfall approach where direct buys occur first.

Read the full article here:


By Teresa Novellino

Purch, which just announced an unusually large round of funding for its digital content site, will not be using it to behave like other media companies.

Instead the Ogden, Utah, and New York City-based company is planning to use the $135 million Series C round announced Tuesday for further growth in what it sees as a unique mix of content and e-commerce, with technology product reviews on its network of sites including Mobile Nation, Top Ten Reviews, Tom’s Guide and Live Science, inspiring purchases directly from those same sites.

“We see ourselves as a new style of publisher in many respects,” Purch chief executive officer Greg Mason told me in a phone interview Tuesday. “When we talk about our No. 1 position in the tech vertical, we don’t necessarily see ourselves as the same as [tech product review and news site] CNET, but more like a Yelp or a TripAdvisor especially in respect to to how we marry content, commerce and community.”

With Mason (an alum of CNET, WebMd and ZiffDavis) at the helm, the company has steered itself from being more of a traditional product review site to one that has a very direct link to e-commerce.

It generates about 55 percent of its $100-million-plus revenue it expects this year from e-commerce (including its own sites), lead generation and performance marketing, and 45 percent on advertising.

While its traditional advertising revenues have gone up 70 percent year to date in 2015, Mason says, he prefers to keep its revenue streams diverse and not be “reliant on direct sold advertising, because of the inefficiency of the marketplace and hyper-competitive nature of the market.”

Purch’s series C round, led by Canadian portfolio group Canso Investment Counsel, which has extensive digital and media holdings, brings Purch’s total funding to $175.5 million.

It comes at a time when traditional publishers are increasingly looking to e-commerce to supplement advertising revenues as readers continue to migrate to print. For example, magazine publisher Condé Nast (which like our parent company American City Business Journals is owned by Advance Publications) plans to roll out shopping platforms across several of its magazines and is beginning that effort this fall by transforming its fashion site Style.Com from an editorial site into an e-commerce marketplace.

Purch is looking to expand coverage on its owned and operated sites to 1,400 product categories, and will look at areas adjacent to its current PC or mobile tech coverage, including possibly health tech or medical tech, as well as merchandise related to the Internet of Things, Mason says.

“We really try to identify consumer purchase categories that people want or need to do a lot of research on,” he says.

The company, which operates e-commerce sites like Herman Street, is renaming those sites “Purch Marketplace.” Mason says its editorial reviews maintain independence from the e-commerce side of the business and that it is not looking to compete with the likes of Amazon as a retailer. Instead, it focuses on selling virtual inventory — items like software — that doesn’t require physical warehouses.

The company will use the funding in part for acquisitions and while Mason wasn’t naming company names, he said that possibilities include platforms that could be a technology solution to help systematize and scale its underlying business, or perhaps an e-commerce platform that could leverage its organic audience.

Purch employs 380 people: most are in Ogden, but there are about 100 at its co-headquarters in New York’s Flatiron District. Primarily because of acquisitions over the years, the remaining staff is spread across offices in Boston, Los Angeles, Paris, and Grenoble, France.

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