Expansion of brand portfolio empowers small businesses to compete in today’s complex market, accelerates core decision-enablement strategy
NEW YORK, June 22, 2016 – Purch, a digital content and commerce company that helps 100MM users make better buying decisions, today announced it has acquired Business.com, a leading online resource portal for small- to mid-sized businesses. With 28 million small businesses in the U.S., making up 55% of all jobs, the acquisition strengthens Purch’s ability to serve a booming market, giving SMBs access to the intelligence, products and services to run and grow their businesses.
The deal expands Purch’s omni-category approach to decision enablement – the company is now in over 1,200 categories spanning consumer electronics, technology, home, outdoor, health and more. The transaction also allows Purch to further extend its successful, and scalable, content and commerce business model into the lucrative SMB market – a key audience segment for the growing company.
“Small business represents the backbone of our economy. As Purch continues to build services that help business owners grow and be successful, Business.com’s content assets help us provide even more value to the existing 10 million SMBs who have sought detailed purchase advice through our services,” said Greg Mason, CEO of Purch. “The addition of Business.com to our robust suite of brands and services significantly accelerates our core decision enablement strategy.”
The acquisition builds upon Purch’s existing assets that serve SMBs, including BuyerZone, the leading online service that connects SMB buyers and sellers, and Business News Daily, which provides actionable ideas, inspiration and solutions for entrepreneurs and small businesses. Combined, the resources of Business.com and Purch are crucial for SMBs to navigate complex buying decisions, tap into the deep knowledge of subject matter experts and gain a competitive advantage.
“In addition to educating small business owners through content, Purch is redefining the marketplace for SMB purchases by making it easier for buyers to discover, learn about, compare and buy products and services they need to run and expand their businesses,” added Mason. “This ties directly to our business model – using high-value content and services to support and drive commerce. As SMBs are faced with an overwhelming number of choices and an onslaught of new products and services, we’re arming them with first-hand insight from highly regarded experts and peers.”
“Business.com has built a loyal user base of small business owners who rely on us for trusted advice, robust content and tools to grow – from management tips to the best mobile apps,” said Tony Uphoff, CEO of Business.com. “Given Purch’s complementary business model of combining content and commerce to enable users to make the best buying decisions, and its growing focus on SMBs, uniting our knowledge and databases made strategic sense.”
To learn more about Purch and its owned and operated sites, please visit www.purch.com.
Purch is a digital content and commerce company that helps 100MM+ users make better buying decisions by arming them with information and tools to make the right purchases for their needs. It’s portfolio of distinctive editorial, mobile, and shopper services brands include: Top Ten Reviews, Tom’s Guide, Tom’s Hardware, Live Science, Shop Savvy, Purchx, Purch Marketplace, and more.
The company’s performance and data-driven approach has attracted more than 7000 marketing partners, including AT&T, Verizon, Samsung, Dell, LG, and many more – and drives more than $1 billion in commerce transactions, annually.
Purch is a high-growth, privately held company with more than 350 employees and offices across the U.S. and Europe. For more information on Purch, visit www.purch.com or follow the company on Twitter, LinkedIn and Facebook.