App-quisition Sets Up Purch For Mobile

Purch bought the price-comparison and barcode-scanning app Consumr on Tuesday. The mobile app adds to Purch’s portfolio of websites that target consumers with high intent to purchase (like review site Top Ten Reviews). “Consumr is an important piece of our overall mobile strategy that will help consumers make complex buying decisions on the screen of their choice,” Purch COO Doug Llewellyn told AdExchanger. Long-term, the company plans to fully integrate the app with its commerce properties and offer its marketing players extension into the platform. Read the release.

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Purch, a network of digital media publications, is acquiring comparison-shopping app Consumr, VentureBeat has learned.

Consumr describes itself as an app for discovering products, reading reviews, and comparing prices. With support for scanning QR codes and barcodes, it simplifies making comparisons and doing research while standing in the aisle of a real-world store. In other words, it is a potential boon for people who are “showrooming,” or visiting retail stores in order to check out products but then purchase them online.

The companies did not state the price of the acquisition.

Consumr (which initially had one less vowel, and was called Consmr when it launched) received some glowing early reviews, including one from TechCrunch, which called it a “Yelp for products.” Unlike Yelp, however, Consumr has been pretty quiet for the past six months. Its Twitter account, with just over 2,700 followers, wasn’t updated at all between October 8 and February 25, a gap that fell right across what you’d expect to be the app’s biggest opportunity, the holiday shopping season. The app is well rated, however, with 4.5 stars in the iTunes App Store.

Purch, known as TechMedia Network until last year, is the parent company of Tom’s Hardware, TopTenReviews, and other sites. It’s been on a bit of a buying spree the past 18 months, picking up BestofMedia in mid-2013 and acquiring Anandtech at the end of 2014. As of December, it was claiming that its entire network reached 100 million readers monthly, and was on track to make $100 million in revenue for the year.

Purch is now focused on matching brands with consumers, and claims that its network drives more than $1 billion in transactions annually. It has more than 350 employees, and is based in New York.

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Content and commerce innovator adds mobile shopping companion to simplify in-store buying

NEW YORK, NY (March 3, 2015)Purch, a portfolio of digital brands and services that helps make complex buying decisions easy for 100 million consumers and businesses monthly, today announced the acquisition of Consumr, the ultimate mobile resource for in-store comparison shopping. Consumr, which is currently available on iOS, allows shoppers to quickly access detailed, side-by-side product comparisons and expert and user reviews, as well as earn perks for helping other shoppers make better decisions.

“The in-store shopping experience can be overwhelming,” said Greg Mason, CEO of Purch. “We’re taking the success we’ve had helping shoppers buy products online with our popular reviews sites, and applying it in-store with the Consumr app. It’s a convenient and useful resource for every kind of shopper, helping them discover the best products at the best price.”

Through Consumr, users will have access to an unparalleled in-app catalogue of product information from categories that include electronics, toys, beauty, baby, grocery, hair care, health, home and garden, personal and skin care, pet care products, and more. Consumr is an all-in-one mobile product guide to make smarter, faster purchase decisions by simply scanning a barcode or browsing through the app. While other comparison apps help consumers find the best price for a particular product or service, Consumr is uniquely focused on finding the best possible product for shoppers’ needs.

“With over a decade of product review experience, I can’t imagine a better partner than Purch,” said Ryan Charles, founder of Consumr. “They share our goal of making buying decisions easier and will help Consumr continue to lead the way in product comparisons and reviews on mobile devices.”

By adding Consumr to its brand portfolio, Purch continues its mission to simplify purchase decisions for shoppers. Each year, Purch’s content-commerce combination drives more than one billion dollars in commerce transactions.

Terms of the agreement were not disclosed.

To find out more about Purch, visit or follow the company on Twitter, LinkedIn, and Facebook.


About Purch

Purch is a portfolio of digital brands and services that helps make complex buying decisions easy for 100 million consumers and businesses monthly. Its respected sites such as Top Ten Reviews, Tom’s Guide, Tom’s Hardware, and Live Science natively integrate commerce and content in more than 1000 product categories so consumers can make better choices before, during, and after an important purchase.

The company helps marketers achieve their branding and performance objectives in a high-quality, brand-safe context. Its sites connect in-market shoppers with more than 7,000 marketers and sellers, driving industry-leading conversion rates and $1 billion in commerce transactions annually.

Purch is a high-growth, privately held company with more than 350 employees and offices across the U.S. and Europe.

For more information on Purch, visit or follow the company on Twitter, LinkedIn, and Facebook.


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