John Potter, chief technology officer, Purch 
Most publishers are slow to adopt server-to-server connections because they don’t have the technical know-how to integrate and scale these products. But under the direction of John Potter, tech network Purch — which runs websites like Live Science and Top Ten Reviews — built its own server-side product and has sold 100 percent of its display inventory through it since November. Potter says going to server-to-server was the only way Purch could bring on enough demand partners to get the true value of its inventory. Purch has already integrated 30 demand partners into its server-side product without slowing its load times. By the end of the year, it will likely add another 10 partners, Potter says. — Ross Benes

Read more on Digiday.com: https://digiday.com/media/digiday-changemakers-media/

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