Purch discovered a lack of brand loyalty this approaching holiday season with 52% of 3,373 tech ‘enthusiasts’ considering a new smartphone are happy to switch carriers.
The report also discovered that…
- Wearables are losing: interest in smart-watches is a low 9%, with fitness trackers at just 8%.
- The top brands are: Samsung (50%), Asus (40%), and MSFT (38%), all of which beat Apple in interest (28%).
- Advertising failure: only 12% of those surveyed rely on advertising when shopping for tech
- Multichannel shopping: 74% said they prefer to do their shopping online AND in-store.