By Teresa Novellino

Purch, a New York-based digital content and commerce company that aims to help users make informed buying decisions through sites it runs such as Top Ten Reviews and Mobile Nation, today announced it has acquired Business.com, an online portal for small- to mid-sized businesses.

A spokesperson said terms of the acquisition of the Carlsbad, California-based company would not be disclosed.

The deal expands Purch’s content-meets-commerce approach to 1,200 categories spanning consumer electronics, technology, home, outdoor, health and more. It also lets Purch take a crack at increasing its revenues through the 28 million small businesses that exist nationwide, a segment that makes up 55 percent of all jobs.

“As Purch continues to build services that help business owners grow and be successful, Business.com’s content assets help us provide even more value to the existing 10 million SMBs who have sought detailed purchase advice through our services,” Greg Mason, CEO of Purch said in a statement.

Read the full article here: http://www.bizjournals.com/newyork/news/2016/06/22/commerce-media-biz-purch-picks-up-business-dot-com.html

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By Anthony Ha

Digital media company Purch has acquired Business.com — which, in addition to being a pretty great URL, offers advice and other content for small businesses and operates a marketplace for business products and services.

Purch owns a number of product-focused sites, including Tom’s Guide and AnandTech. It raised a $135 million round last year and has continued to grow its portfolio through acquisitions since then, most recently by buying mobile shopping startup ShopSavvy.

As for Business.com, it was founded back in 1999 and is currently run by Resource Nation, which acquired the brand and assets (with funding from JMI Equity) back in 2011.

Read the full article here: https://techcrunch.com/2016/06/22/purch-acquires-business-com/

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Expansion of brand portfolio empowers small businesses to compete in today’s complex market, accelerates core decision-enablement strategy

NEW YORK, June 22, 2016 – Purch, a digital content and commerce company that helps 100MM users make better buying decisions, today announced it has acquired Business.com, a leading online resource portal for small- to mid-sized businesses. With 28 million small businesses in the U.S., making up 55% of all jobs, the acquisition strengthens Purch’s ability to serve a booming market, giving SMBs access to the intelligence, products and services to run and grow their businesses.

The deal expands Purch’s omni-category approach to decision enablement – the company is now in over 1,200 categories spanning consumer electronics, technology, home, outdoor, health and more. The transaction also allows Purch to further extend its successful, and scalable, content and commerce business model into the lucrative SMB market – a key audience segment for the growing company.

“Small business represents the backbone of our economy. As Purch continues to build services that help business owners grow and be successful, Business.com’s content assets help us provide even more value to the existing 10 million SMBs who have sought detailed purchase advice through our services,” said Greg Mason, CEO of Purch. “The addition of Business.com to our robust suite of brands and services significantly accelerates our core decision enablement strategy.”

The acquisition builds upon Purch’s existing assets that serve SMBs, including BuyerZone, the leading online service that connects SMB buyers and sellers, and Business News Daily, which provides actionable ideas, inspiration and solutions for entrepreneurs and small businesses. Combined, the resources of Business.com and Purch are crucial for SMBs to navigate complex buying decisions, tap into the deep knowledge of subject matter experts and gain a competitive advantage.

 

“In addition to educating small business owners through content, Purch is redefining the marketplace for SMB purchases by making it easier for buyers to discover, learn about, compare and buy products and services they need to run and expand their businesses,” added Mason. “This ties directly to our business model – using high-value content and services to support and drive commerce. As SMBs are faced with an overwhelming number of choices and an onslaught of new products and services, we’re arming them with first-hand insight from highly regarded experts and peers.”

 

“Business.com has built a loyal user base of small business owners who rely on us for trusted advice, robust content and tools to grow – from management tips to the best mobile apps,” said Tony Uphoff, CEO of Business.com. “Given Purch’s complementary business model of combining content and commerce to enable users to make the best buying decisions, and its growing focus on SMBs, uniting our knowledge and databases made strategic sense.”

 

To learn more about Purch and its owned and operated sites, please visit www.purch.com.

 

About Purch

Purch is a digital content and commerce company that helps 100MM+ users make better buying decisions by arming them with information and tools to make the right purchases for their needs. It’s portfolio of distinctive editorial, mobile, and shopper services brands include: Top Ten Reviews, Tom’s Guide, Tom’s Hardware, Live Science, Shop Savvy, Purchx, Purch Marketplace, and more.

The company’s performance and data-driven approach has attracted more than 7000 marketing partners, including AT&T, Verizon, Samsung, Dell, LG, and many more – and drives more than $1 billion in commerce transactions, annually.

Purch is a high-growth, privately held company with more than 350 employees and offices across the U.S. and Europe. For more information on Purch, visit www.purch.com or follow the company on Twitter, LinkedIn and Facebook.

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Media Contact:

Meg Byers

SHIFT Communications

purch@shiftcomm.com

617-779-1830

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By Ellen Cools

Company makes sixth acquisition since 2014, aiming to expand further into SMB market.

Today Purch, a digital content and commerce company that helps users make buying decisions, announced that it has acquired Business.com, the latest in a spree of acquisitions since 2014.

This most recent purchase expands Purch’s omni-category approach to decision enablement, expanding its business into over 1,200 categories including consumer electronics, technology, home, outdoor, and health.

 

It further facilitates the expansion of the company’s content and commerce business model into the Small to Midsize Businesses (SMB) market.

“In addition to educating small business owners through content, Purch is redefining the marketplace for SMB purchases by making it easier for buyers to discover, learn about, compare, and buy products and services they need to run and expand their businesses,” Greg Mason, Purch’s CEO, said in a statement.

Business.com helps people grow their business by providing knowledge, products, and services. It further connects advertisers with buyers to generate over $1.6 billion in incremental annual revenue, according to its website.

Terms of the deal were not disclosed.

“This is a great step for our customers, our employees, and our investors, and I’m thrilled that Business.com will play a central role in Purch’s strategy and growth plans,” said Tony Uphoff, CEO of Business.com, in a Facebook post. “This is the culmination of three plus years of extraordinary work by the team that transformed the legacy Business.com into a vibrant, fast growing daily destination for business execs and a marketing platform for marketers looking to reach, engage, and sell to them.”

Read the full article here: http://www.foliomag.com/2016/purch-acquires-business-com-focusing-b2b/

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