CEO and Former NYTimes Digital, DailyCandy Exec Catherine Levene Joins Board; Viacom’s Karen Greenstein Added as General Counsel

NEW YORK, NY (September 30, 2015) – Purch,a digital content and commerce company that reaches 100M consumers monthly, today announced two key appointments to support its rapidly growing business. Co-Founder and CEO Catherine Levene joins the Board of Directors, bringing nearly two decades of experience in digital media, innovation, and entrepreneurship. Karen Greenstein has been appointed to the leadership team as General Counsel, providing strategic direction for a variety of legal matters.

Catherine Levene co-founded, an online marketplace for contemporary art, in 2010. As CEO, she led the company through Series A and Series B rounds of funding, totaling $12 million, the growth of its marketing efforts, products, and team, and the sale of the company in 2014. Levene’s passion for art and digital media has fueled this marketplace, connecting collectors and aspiring collectors with hundreds of contemporary artists and their work.

“Catherine’s track record of innovation in digital media will provide Purch with invaluable insights as we continue to drive the future of content and commerce,” said Greg Mason, CEO, Purch. “She is a strategic leader and a seasoned executive, and her experience in e-commerce, marketing, and growing successful online businesses will help us continue our momentum as the largest tech publisher in the U.S.”

Karen Greenstein joins Purch after serving as Senior Vice President, Business and Legal Affairs at Viacom International Inc. As General Counsel and a member of the senior leadership team, Greenstein will set and implement strategic goals for the company from a legal perspective. On a day-to-day basis, she will ensure that the company operates in compliance with applicable laws and help the company navigate legal issues as they arise.

“Karen’s legal expertise and vast experience in providing strategic counsel to top tier media companies such as Viacom, NBC Universal and CNET, will be a welcome and much needed resource as Purch continues to scale its business and expand into new categories,” said Greg Mason, CEO, Purch.

Catherine Levene

Prior to Artspace, Catherine Levene held the position of COO and General Manager of DailyCandy, a leading daily e-mail and website focusing on trends in fashion, food and culture. Before joining DailyCandy, she was part of the executive team at start-up shopping search engine,, where she served as Senior Vice President of Product and General Manager of Content and Distribution. In addition, Catherine spent seven years at New York Times Digital (NYTD), building the online properties of the New York Times Company, including

Levene currently advises early stage Internet companies in media and commerce including TheSkimm and Learnvest prior to its sale to Northwestern Mutual, and sat on the board of prior to its sale to Facebook. She received a B.A. in history from the University of Pennsylvania and, concurrently, a B.S. in economics from the Wharton School of Business in 1992. She earned her MBA from Harvard Business School in 1996.

Karen Greenstein

At Viacom International Inc. Greenstein served as the primary legal counsel to the Data Strategy and Consumer Intelligence team, as well as the Music Group’s Connected Content team. Before Viacom, Karen was a Vice President of Legal Affairs at iVillage, a division of NBC Universal, Inc., where she was the senior lawyer responsible for advising the management team on a wide variety of corporate, regulatory, and strategic issues. Prior to that, Karen was Vice President and Assistant General Counsel of CNET Networks, Inc. and a corporate associate with Loeb & Loeb LLP in New York.

Greenstein also serves on the Board of Directors of Legal Information for Families Today (LIFT), a not-for-profit organization in New York City that empowers families to advocate for themselves in New York’s Family Courts. She received her B.A. in political science from the University of Michigan and her J.D. from New York University.

To learn more about Purch and its owned and operated sites, please

About Purch

Purch is a portfolio of digital brands that helps make buying decisions easy for 100 million consumers and businesses monthly. Its respected sites such as Top Ten Reviews, Tom’s Guide, Tom’s Hardware, and Live Science natively integrate commerce and content in more than 1000 product categories so consumers can make better choices before, during, and after an important purchase. The company helps marketers achieve their branding and performance objectives in a high-quality, brand-safe context. Its sites connect in-market shoppers with more than 7,000 marketers and sellers, driving industry-leading conversion rates and $1 billion in commerce transactions annually. Purch is a high-growth, privately held company with more than 350 employees and offices across the U.S. and Europe. For more information on Purch, visit or follow the company on Twitter, LinkedIn, and Facebook.


Digital Expertise to Support Publisher’s Innovative Approach to Combining Content and Commerce

NEW YORK, NY (August 4, 2015) – On the heels of its large investment by Canso, Purch, a digital content and commerce company, today announced it has added two new members to its Board of Directors: Martin Nisenholtz, former digital head for The New York Times Company and professor of digital communication at Boston University, and John Stellato, private investor and consultant. Both bring deep expertise that will help Purch grow its digital publishing model of combining content and commerce and accelerate its already-strong organic growth through strategic acquisitions.

To share this news, click here: [Click to Tweet Link – .@PurchGroup adds digital visionary @martinn123 & consultant John Stellato as Board members].

“We continue to maintain our spot as the largest tech publisher in the U.S., with more than 100 million monthly unique visitors, and we intend to keep growing that audience by introducing new ideas, sites, and services that advise, entertain, and enable consumers’ purchases,” said Greg Mason, CEO, Purch. “The perspective Martin and John bring to the table will be invaluable in propelling our momentum and scaling our content-commerce model.”

Martin Nisenholtz

One of the most respected executives in the online media world, according to Om Malik, Nisenholtz was the founding leader for in 1995 and Chief Executive of New York Times Digital from 1999-2005, when he was promoted to Chief Digital Office for The Times Company. He oversaw the Times’ digital strategy, including the expansion to mobile and the introduction of a metered paywall.

“The digital world has created such a disjointed buying experience – research here, compare there, and buy somewhere else. Purch has identified an opportunity to service a consumer need and create immense value for marketers, simultaneously,” said Martin Nisenholtz. “Purch’s opportunity as a content and commerce business is vast; the company is equipped to change the way consumers and businesses make buying decisions.”

Nisenholtz currently serves on the boards of Yellow Media (TOR:YLO), Postmedia Network (TOR: PNC-B), and RealMatch. He is a Venture Partner at Firstmark Capital in New York and member of the advisory board at Carmel Ventures in Israel. He founded the Online Publishers Association (now Digital Content Next) in 2002 and serves as an advisor to the DCN Executive Committee. Nisenholtz founded the Interactive Marketing Group (currently Ogilvy Interactive) at Ogilvy & Mather in 1983, the first digital agency at a major U.S. advertising firm and among the first in the world.

John Stellato

Stellato brings broad expertise across the financial services, industrial/retail, and mergers and acquisitions areas. Previously, he was Executive Vice President of The Pritzker Organization, LLC (TPO), a merchant bank and family office representing business interests of the Pritzker family of Chicago, where he served for nearly 20 years. He has been an Officer and Director of numerous privately held companies.

“Purch takes a non-traditional approach to building its media business and I’ve been impressed by the way the company continues to diversify services and revenue streams, growing across a wealth of owned and operated sites,” said John Stellato. “I’m excited to be part of its disruption in digital publishing and adjacent markets.”

Since 2011, Stellato has served as a member of the Board of Directors and Audit Committee of Conversant Intellectual Property Management. Since 2014, he has been a member of the Board of Directors and Audit and Finance Committee of Loyal3.

To learn more about Purch and its owned and operated sites, please visit


Seasoned Internet Entrepreneur Joins Board to Further Company’s Leadership Position at Intersection of Content and Commerce

NEW YORK, NY–(Marketwired – Jun 3, 2014) - Purch, the leading platform for connecting technology and SMB buyers and sellers, today announced it has added Peter Horan as its newest board member.

With over two decades of experience in the digital media space, Horan has a long-standing reputation as one of the foremost entrepreneurial minds, and has been a part of seven profitable exits worth almost $800 million in value in the last seven years alone.

As a member of the board, Horan will bring his business acumen and expertise to bear in guiding Purch’s already proven approach to building a best-in-class purchase decision platform. The company is now ranked No. 1 in comScore’s technology vertical, underscoring its market-leading position at the intersection of content and commerce.

“Peter’s experience in building strong, sustainable businesses speaks for itself,” said Greg Mason, CEO, Purch. “From digital media to technology, Peter’s expertise and knowledge is second to none, and we couldn’t be happier to welcome him to the board.”

“I have known and admired Greg for nearly 20 years. I have also closely followed the company’s impressive growth and evolution and am eager to work with Greg, the team, and their top-flight investors to help take Purch to the next level,” added Horan.

Founder of Horan MediaTech Advisors, which specializes in investing in forward-thinking media, advertising and commerce companies, Horan is currently Chairman of the Board at Net2TV, and also serves as a board member at Lending Tree, Twelvefold Media and Viggle Inc. Prior to his current board experience, Horan also held board positions at Travora Media, Social Chorus and, and has served as a C-level executive at a number of leading internet and media companies including, Goodmail Systems, IAC Media and Advertising,, and

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About Purch

Purch is a portfolio of digital brands and services that makes complex buying decisions easy for more than 78 million shoppers monthly. Its respected sites such as Top Ten ReviewsTom’s GuideTom’s Hardware, and Live Science natively integrate commerce and content in morethan 1,000 product categories so consumers can make better choices before, during, and after an important purchase.

The company helps marketers achieve their branding and performance objectives in a high-quality, brand-safe context. Its sites connect in-market shoppers with more than 7,000 marketers and sellers, driving industry-leading conversion rates and $1 billion in commerce transactions annually.



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