By Kristina Knight

Meanwhile, Purch has launched PurchX for Android; the new app is puts customers in contact with reviews, pricing and product information while they are in stores via their mobile devices. They have also integrated ShopSavvy’s pricing interface to the platform, allowing customers to opt-in to store discounts.

And, Mast has launched a platform for professionals who work from home or on a contract basis. Through the solution can create a ‘professional’ phone number on their personal mobile device; return calls to businesses will identify as the work phone number rather than the personal number.

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The always on technology of mobile is changing consumers’ online habits. When they used to go online to buy a movie ticket, for example, mobile allows consumers to watch movie trailers, look up reviews and then buy a ticket. Or not. This change in habits isn’t lost on one community-based hub; here’s how Tom’s Hardware is increasing engagement without giving up on their core content focus.

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