Bill Gannon, digital news expert and innovator, joins next-generation publisher to ensure quality content that further simplifies complex buying decisions for consumers

 NEW YORK, July 19, 2016 – Purch, a digital content and commerce company that helps 100MM users make better buying decisions, today announced the appointment of Bill Gannon as Vice President & Editor-in-Chief of its key consumer facing brands. As the company expands its portfolio of decision-enablement services and sites including Tom’s GuideSpace.comTom’s HardwareTop Ten Reviews and others, Gannon’s hire will be an integral part of furthering Purch’s efforts to connect consumers with the products and services they are looking for the moment they are ready to buy.

“Bill has extensive experience managing content strategy across a family of websites as well as innovating entire new brands and new formats and approaches for established brands,” said Molly Baab, Senior Vice President and General Manager of the Business-to-Consumer group, Purch. “His energy and passion for quality content will inspire our already talented editorial team and will take our expansive portfolio to the next level, further extending Purch’s value to users and its reputation as a trusted and quality digital tech publisher.”

Gannon brings over 15 years of experience in multichannel content creation, having recently launched two digital news brands under First Look Media, a multi-platform media company started by eBay founder Pierre Omidiyar. Prior to that, Gannon served as Editor-in-Chief of Entertainment Weekly Digital, where he led its transformation to a major video and social destination on mobile, developed ground-breaking new traffic-driving relationships with leading social media platforms and start-ups and directed the complete redesigns and launch of new brand extensions.

“Purch’s holistic approach to addressing the needs of all users continues to impress me and I’m thrilled to support the company’s strategy of marrying content and commerce to help consumers make smarter, easier purchasing decisions,” said Gannon. “I’m looking forward to joining and collaborating with the management team – an experienced group of executives committed to advising, entertaining and enabling consumers to solve complex buying decisions – and am hoping to bring fresh ideas and thinking.”

To learn more about Purch and its owned and operated sites, please visit

About Purch

Purch is a digital content and commerce company that helps 100MM+ users make better buying decisions by arming them with information and tools to make the right purchases for their needs. It’s portfolio of distinctive editorial, mobile, and shopper services brands include: Top Ten Reviews, Tom’s Guide, Tom’s Hardware, Live Science, Shop Savvy, Purchx, Purch Marketplace, and more.

The company’s performance and data-driven approach has attracted more than 7000 marketing partners, including AT&T, Verizon, Samsung, Dell, LG, and many more – and drives more than $1 billion in commerce transactions, annually.

Purch is a high-growth, privately held company with more than 350 employees and offices across the U.S. and Europe. For more information on Purch, visit or follow the company on Twitter, LinkedIn and Facebook.



Media Contact:

Jennie Nason

SHIFT Communications



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