ADOTAS — On the heels of its acquisition of Bestofmedia Group last month, TechMedia Network is ready to take on some new challenges in the realms of online publishing and advertising. The predominantly stock deal adds a slew of new online properties to its portfolio, including Tom’s brand tech properties Tom’s Hardware, Tom’s Guide, and Tom’s IT Pro. The company already includes well-known tech brands like Laptopmag.com and Space.com.

The combined entity now reaches over 72 Million technology and science readers around the globe, placing TechMedia Network number five in comScore’s Jaunary 2013 global tech media ranking and number three domestically, only 4-5 million monthly users under the coveted number one spot in terms of overall reach.

TechMedia offers a combination of display ads and performance marketing in the commerce and community realms. For e-commerce, the network delivers personalized product research across partner sites, and the newly acquired Bestofmedia community platform sources reader-generated editorial and recommendations for consumers.

As former president of BestofMedia Group, Antoine Boulin is stepping in as president of TechMedia Network to oversee the continued integration of the two companies and to spearhead content, community and commerce across all online properties. In this exclusive Q&A with Adotas, Boulin talks about the company’s new direction.

Read more: http://www.adotas.com/2013/08/exclusive-qa-techmedia-network-president-antoine-boulin-on-the-acquisition-of-bestofmedia-group/

facebooktwittergoogle_plusredditpinterestlinkedintumblrmail

New York—TechMedia Network, a publisher of technology and science websites, has acquired Bestofmedia Group. Financial terms of the deal were not disclosed.

TMN publishes websites including Laptop, Space.com and TopTenReviews. BOM’s tech publications include Tom’s Guide, Tom’s Hardware and Tom’s IT Pro. Headquartered in Puteaux, France, BOM operates media properties in eight languages.

Combined, TMN and BOM properties will reach more than 72 million technology and science readers worldwide, the company said.

Read more: http://www.btobonline.com/article/20130703/MEDIABUSINESS03/307039995/techmedia-network-buys-bestofmedia-group

facebooktwittergoogle_plusredditpinterestlinkedintumblrmail

TechMedia Network, the digital tech and science publisher, announced yesterday that it has acquired Bestofmedia Group for an undisclosed sum, adding three new tech publications to its roster.

The acquisition presents an opportunity to leverage TechMedia Network’s commerce functionality with Bestofmedia’s community brands, making clear that TechMedia Network’s definition of digital media is vertical media. I gave Greg Mason, the CEO of TechMedia Network, a call this morning to get some more details on the deal.

TechMedia’s e-commerce site TopTenREVIEWS currently drives 1 million purchases per month, a rate it hopes to see jump when sales are integrated with Bestofmedia’s sites, Tom’s Hardware, Tom’s Guide, and Tom’s IT Pro. The goal is to nestle content, advertising, community, and purchase recommendations into one money-making user experience.

The question is how to convert Tom’s readers to sale. Pairing content with commerce on a site like TopTenREVIEWS, when the reader is already looking to make a purchase, is much easier than moving a user from content to purchase when they aren’t necessarily in the mindset to buy.

TechMedia Network’s solution is pretty simple: use TopTenREVIEWS.

The Tom’s sites currently engage in commerce to the extent of linking through to merchants. Mason said the newly acquired sites would likely have more direct linkage from product reviews and feature stories to TopTenREVIEWS’ review platform, which is already effective at converting consumers to sale.

Read more: http://techcrunch.com/2013/07/02/techmedia-network-buys-bestofmedia-group-and-steps-up-content-commerce-integration/

facebooktwittergoogle_plusredditpinterestlinkedintumblrmail

TechMediaNetwork, which owns New York media outlets LAPTOP, Space.com, and Newsarama, said Monday it acquired Bestofmedia Group to load up its portfolio and take on media giant CBS’s tech site CNET.

TechMediaNetwork, with headquarters in Ogden, UT and offices in New York, said the acquisition will give it some 72 million readers across all of its Web assets. The company will add Paris-based Bestofmedia’s titles to its ranks, including Tom’s Hardware, a computer hardware news and info site.

Read more: http://www.xconomy.com/new-york/2013/07/02/techmedianetwork-acquires-bestofmedia-group-to-challenge-cnet/

facebooktwittergoogle_plusredditpinterestlinkedintumblrmail

Contact Us

Follow our easy step-by-step guide and we will contact you personally.

  • Advertising
    & Editorial
  • Business
    Development
  • Licensing
    & Reprints
  • Careers
  • Press
    Inquiries