Purch Hires Seasoned Digital Executive to Enhance User Engagement and Build Membership

Molly Baab, former Rue La La and TripAdvisor executive, joins management team as part of deeper audience-oriented operational focus

NEW YORK, May 24, 2015 – Purch, a digital content and commerce company that helps 100MM users make better buying decisions, today announced the appointment of Molly Baab as Senior Vice President and General Manager of the Business-to-Consumer group. Her hire is a key part of Purch’s audience-oriented approach to digital publishing, which includes a new Business-to-Business (B-to-B) and Business-to-Consumer (B-to-C) structure to align Purch’s brands and services around its customers’ needs.


“As a next-generation digital publisher, it’s imperative to constantly evolve and innovate on behalf of our customers. Our value must extend beyond scale to more holistically address the needs of both our user base and our marketing partners,” said Greg Mason, CEO, Purch.


With over 12 years of experience in product management across consumer web and mobile products, Molly Baab joins Purch from Rue La La, a members-only boutique where she was Vice President of Product Management and UX. During her tenure, she created a site optimization team and practices that dramatically increased member engagement, retention and revenue per visit, and launched Rue Now, a content-commerce play.


“Molly’s philosophical and practical approach to building products to foster user engagement and membership is aligned with the Purch vision of creating a portfolio of branded services that attract and retain loyal users,” added Greg Mason.


“As the largest tech publisher in the space with a strong commitment to producing great content and serving its customer base, Purch has immense opportunity to continuously extend value to its users – a focus that aligns perfectly with my passion and expertise,” said Baab. “I’m excited to work alongside Purch’s fantastic product and editorial teams within the B-to-C portfolio.”


To learn more about Purch and its owned and operated sites, please visit www.purch.com.


About Purch

Purch is a digital content and commerce company that helps 100MM+ users make better buying decisions by arming them with information and tools to make the right purchases for their needs. It’s portfolio of distinctive editorial, mobile, and shopper services brands include: Top Ten Reviews, Tom’s Guide, Tom’s Hardware, Live Science, Shop Savvy, Purchx, Purch Marketplace, and more.

The company’s performance- and data-driven approach has attracted more than 7000 marketing partners, including AT&T, Verizon, Samsung, Dell, LG, and many more – and drives more than $1 billion in commerce transactions, annually.

Purch is a high-growth, privately held company with more than 350 employees and offices across the U.S. and Europe. For more information on Purch, visit www.purch.com or follow the company on Twitter, LinkedIn and Facebook.



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