By George Demopoulos

It was a match made in co-working heaven.

Denver-based rebate website Active Junky was purchased in September by consumer reviewer Purch Inc., bringing the outdoor company’s subscribers and its Denver office into Purch’s portfolio.

“We weren’t looking to sell, but we had met Purch at Galvanize and there was a great fit with our company,” Active Junky co-founder Kevin McInerney said. “We were attracted to the fact that we could use software that we built for outdoor sports and use it across all of Purch’s brands. It was about taking the technology and expanding it within Purch’s umbrella.”

Active Junky runs a website that shows deals and discount coupons with links to buy outdoor products from brands like REI, Kelty and North Face. If a user decides to buy a product using Active Junky, they receive a rebate after the purchase and Active Junky receives a commission from the vendor.

Purch Inc., which publishes product reviews for technology, acquired Active Junky in September for an undisclosed amount. Purch maintains offices in Ogden, Utah; New York City; Los Angeles; Boston; and Paris, and will work out of Active Junky’s office in Galvanize.

The company will keep Active Junky’s 10 employees, McInerney said.

Purch’s COO, Doug Llewellyn, said his company’s acquisition was driven by two factors.

“First and foremost it was their loyalty platform,” Llewellyn said, referring to Active Junky’s rebate program. “We have a large brand portfolio serving 100 million users every month. But we don’t have any membership or loyalty programs, and we really like how Active Junky engages with its users.”

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By Erik Sass

Publishers looking for new sources of revenue are increasingly turning to e-commerce, either by selling products and services directly to consumers themselves or partnering with external e-commerce platforms. Recent deals include Purch’s acquisition of Active Junky and HuffingtonPost’s alliance with Bringhub.

Last week Purch — which combines digital publishing and e-commerce — announced that it has acquired loyalty platform and online shopping community Active Junky, which rewards users for shopping for outdoor gear through its interface. Having partnered with over 100 outdoor gear stores, Active Junky uses cash back, deals, special offers, and coupons to create customized special offers for members, which Purch hopes to leverage as member services; Purch already operates a platform bringing together tech product vendors and enthusiasts.

Active Junky will remain an independent brand, while its customer loyalty platform rolls out across Purch’s other properties early next year. Purch closed a $135 million round of funding in June, in part to fund acquisitions like Active Junky.

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By Bill Mickey

Purch, a network of tech sites that marry content and commerce, has expanded into the outdoor gear market with the purchase of online shopping community Active Junky.

The deal combines a new market opportunity—outdoor enthusiasts—with a technology platform that blends membership with cash-back loyalty rewards. Visitors sign up for a free membership with Active Junky, shop for gear at a variety of well-known retailers and receive cash back on their purchases.

The outdoor market is decidedly different than Purch’s up-to-now focus on consumer tech, but it’s big and, according to Purch CEO Greg Mason, outdoor gear shoppers are not that different from tech shoppers.

“This presents a big opportunity for us as it’s not well-served by publishers, and yet there is tremendous consumer demand,” he says. “It’s similar to the technology market as the products are ‘technical’ and researched extensively online.”

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By Steven Loeb

Purch, a digital content and commerce company, acquired Active Junky, a loyalty platform and online shopping community. Terms of the deal were not disclosed. 

With the acquisition, Purch gains a shopping community, as well as a customer rewards and loyalty platform serving the Outdoor Enthusiast market. As part of the Purch family of brands, Active Junky will remain a stand-alone property that supports the active outdoor vertical market.  The anticipated rollout of its customer loyalty platform across Purch’s properties is slated for early 2016.

Active Junky had raised $1.3 million in venture funding,

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By Teresa Novellino

After receiving venture capital funding, startups typically start putting their money into growth whether it be by staffing up or new product development. Here’s one New York and Utah-based business that did a little bit of both through acquisition.

What’s the news: In June, Purch closed a $135 million investment round from Canso Investment Counsel to fund strategic acquisitions. ( See our interview with its CEO here.) Today, the tech content and commerce company that reaches nearly 57 unique visitors monthly, announced that it has acquired Active Junky, a loyalty platform and online shopping community that rewards and incentivizes consumers who buy outdoor gear from different retailers. With the acquisition, Purch which has offices in New York City and Ogden, Utah, adds a fast-growing shopping community of outdoor enthusiasts, plus a rewards and loyalty platform.

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