PURCH ACQUIRES MOSAICHUB TO EXPAND CORE DECISION-ENABLEMENT PLATFORM

SMB community connects small business owners with expert advice, services and resources to build and grow successful businesses

NEW YORK, July 6, 2016 – Purch, a digital content and commerce company that helps 100MM users make better buying decisions, today announced it has acquired mosaicHUB, a platform that connects SMBs with expert advice and resources to build and grow successful businesses. The acquisition deepens Purch’s core decision-enablement strategy, which now supports over 1,200 categories spanning consumer electronics, technology, home, outdoor, health and more.

The acquisition allows Purch to integrate mosaicHUB’s expert community with actionable content from Business News Daily, Tom’s IT Pro and its recently-acquired Business.com, as well as BuyerZone, a trusted online marketplace for over one million buyers and 8,500 sellers of SMB products and services. This unique integration of resources will provide a single hub for real-time advice on growing a business, insight on the tools and technology to create operational efficiencies, and an ecommerce platform to purchase them through. It will both drive and simplify complex purchase decisions for SMBs.

“Our business model of high quality content and decision-enablement services positions us directly in the middle of a commerce transaction for in-market buyers across a diverse range of categories and verticals,” continued Greg Mason, CEO of Purch. “It is a service that’s in-demand and has proven tremendously successful, which is why we’ve continued the aggressive expansion of our strategy of making complex purchase decisions easier. The SMB business owner is yet another consumer audience whose needs we’re addressing.”

“mosaicHUB has a highly engaged community of SMB leaders relying on experts for advice on the saturated SMB services and technology market they must navigate as they grow,” said Mary-Alice Miller, Founder & CEO, mosaicHUB. “Our mission fits perfectly with Purch’s and, together, will provide business owners unparalleled access to decision support tools and intelligence to build a successful business.”

To learn more about Purch and its owned and operated sites, please visit www.purch.com.

About Purch

Purch is a digital content and commerce company that helps 100MM+ users make better buying decisions by arming them with information and tools to make the right purchases for their needs. It’s portfolio of distinctive editorial, mobile, and shopper services brands include: Top Ten Reviews, Tom’s Guide, Tom’s Hardware, Live Science, Shop Savvy, Purchx, Purch Marketplace, and more.

The company’s performance and data-driven approach has attracted more than 7000 marketing partners, including AT&T, Verizon, Samsung, Dell, LG, and many more – and drives more than $1 billion in commerce transactions, annually.

Purch is a high-growth, privately held company with more than 350 employees and offices across the U.S. and Europe. For more information on Purch, visit www.purch.com or follow the company on Twitter, LinkedIn and Facebook.

###

 

Media Contact:

Sarah Borup

SHIFT Communications

purch@shiftcomm.com

617-779-1830

facebooktwittergoogle_plusredditpinterestlinkedintumblrmail

By Teresa Novellino

Purch, a New York-based digital content and commerce company that aims to help users make informed buying decisions through sites it runs such as Top Ten Reviews and Mobile Nation, today announced it has acquired Business.com, an online portal for small- to mid-sized businesses.

A spokesperson said terms of the acquisition of the Carlsbad, California-based company would not be disclosed.

The deal expands Purch’s content-meets-commerce approach to 1,200 categories spanning consumer electronics, technology, home, outdoor, health and more. It also lets Purch take a crack at increasing its revenues through the 28 million small businesses that exist nationwide, a segment that makes up 55 percent of all jobs.

“As Purch continues to build services that help business owners grow and be successful, Business.com’s content assets help us provide even more value to the existing 10 million SMBs who have sought detailed purchase advice through our services,” Greg Mason, CEO of Purch said in a statement.

Read the full article here: http://www.bizjournals.com/newyork/news/2016/06/22/commerce-media-biz-purch-picks-up-business-dot-com.html

facebooktwittergoogle_plusredditpinterestlinkedintumblrmail

By Ellen Cools

Company makes sixth acquisition since 2014, aiming to expand further into SMB market.

Today Purch, a digital content and commerce company that helps users make buying decisions, announced that it has acquired Business.com, the latest in a spree of acquisitions since 2014.

This most recent purchase expands Purch’s omni-category approach to decision enablement, expanding its business into over 1,200 categories including consumer electronics, technology, home, outdoor, and health.

 

It further facilitates the expansion of the company’s content and commerce business model into the Small to Midsize Businesses (SMB) market.

“In addition to educating small business owners through content, Purch is redefining the marketplace for SMB purchases by making it easier for buyers to discover, learn about, compare, and buy products and services they need to run and expand their businesses,” Greg Mason, Purch’s CEO, said in a statement.

Business.com helps people grow their business by providing knowledge, products, and services. It further connects advertisers with buyers to generate over $1.6 billion in incremental annual revenue, according to its website.

Terms of the deal were not disclosed.

“This is a great step for our customers, our employees, and our investors, and I’m thrilled that Business.com will play a central role in Purch’s strategy and growth plans,” said Tony Uphoff, CEO of Business.com, in a Facebook post. “This is the culmination of three plus years of extraordinary work by the team that transformed the legacy Business.com into a vibrant, fast growing daily destination for business execs and a marketing platform for marketers looking to reach, engage, and sell to them.”

Read the full article here: http://www.foliomag.com/2016/purch-acquires-business-com-focusing-b2b/

facebooktwittergoogle_plusredditpinterestlinkedintumblrmail

Tech’s largest digital publisher extends value proposition of enabling buying decisions to the “small screen;” will integrate ShopSavvy price comparison and deals technology across portfolio of sites

NEW YORK, Dec. 17, 2015 – Purch, a digital content and commerce company that reaches 100M consumers monthly, today announced it has acquired ShopSavvy, one of the largest mobile shopping apps (available on iOS and Android) with more than one million active monthly users and 30 million downloads to-date, backed by Facebook co-founder, Eduardo Saverin, and former CEO of Saks, Brad Martin, among others. The ShopSavvy deal marks Purch’s fourth acquisition in 12 months as it continues to leverage its $135 million funding round to enhance its mobile strategy and extend its mission of making buying decisions easy for consumers and businesses.

“2015 has been a big year for Purch and we’re thrilled to close it with such a valuable addition to our portfolio of brands, services, and technologies,” said Greg Mason, Purch CEO. “Mobile apps are the future of mobile content and shopping. ShopSavvy supports our strategy of service-oriented publishing and building a loyal user base. Not only are we gaining an app with new monetization opportunities, but also incredible talent, a powerful technology infrastructure that will be integrated across our portfolio of sites, and a massive user base.”

ShopSavvy will remain a standalone app, adding to Purch’s growing mobile app ecosystem, meant to enable buying decisions for the “small screen” and bridge the online and offline retail. Similar to Purch’s previous acquisitions, ActiveJunky and Consumr (now PurchX), ShopSavvy’s powerful back-end mobile product search and machine-learning technology will be integrated across Purch’s sites to surface and categorize deals and power price comparisons for its growing audience of more than 100M users.

ShopSavvy features over 40,000 retailers and 100 million products and includes the following industry-unique functionality:

  • Leading Mobile Product Search: Can search by product name or scan barcodes to find items at nearby stores or online and compare prices, product details, and reviews.
  • Powerful Backend Technology:  ShopSavvy’s backend and machine-learning technology powers a unique, multi-retailer product catalogue that classifies products, sales, and deals. Its machine learning capabilities categorizes millions of products from thousands of retailer product catalogues into one “Rosetta Stone” for mobile product search.
  • Next Generation Mobile Targeting and Personalization Technology: ShopSavvy aggregates and categorizes deals from thousands of retailers, sends sale alerts on searches, and shares daily and weekly deals based on shopper interest, intent, and location.

These acquisitions are also part of a larger strategy to drive loyalty and increase the lifetime value of users through Purch’s Shopper Services. “This influential price-comparison app will integrate with our other brands so we’re able to provide all of our users with the information they need to find the best product, at the best price, in the most convenient way possible,” added Mason.

“Since its inception in 2008 as one of the very first Android apps, ShopSavvy has been an unbelievably successful venture, leading a once-in-a-generation transformation in commerce. I’m thrilled to see its services integrated across Purch’s family of brands,” said Rylan Barnes, CTO and co-founder of ShopSavvy. “While the app will remain a standalone product and continue to deliver the same services to users, pairing its backend mobile product search and machine-learning technology with some of the most popular review sites around will create a more seamless purchase journey for millions of shoppers.”

facebooktwittergoogle_plusredditpinterestlinkedintumblrmail

Industry’s Largest Tech Publisher Enters $600B Outdoor Enthusiast Market; Prepares to Extend Loyalty Platform Across Leading Tech/Science Brand Portfolio

NEW YORK, NY (September 18, 2015) – Purch, a digital content and commerce company which reaches 100M consumers monthly, today announced that it has acquired Active Junky, the loyalty platform and online shopping community that rewards and incentivizes users for their passion for gear and the outdoors.  With the acquisition, Purch gains a rapidly growing shopping community, as well as an innovative customer rewards and loyalty platform serving the Outdoor Enthusiast market.

To share this news, click here: http://ctt.ec/9RXlq

“As we’ve continued to analyze and better understand how consumers seek information related to product selection, it’s clear they want services which help them identify the best value in addition to identifying the best product for their needs,” said Greg Mason, CEO, Purch.  “The cornerstone of Active Junky’s model is cashback, but they also identify Deals, Special Offers, Coupons, and often work with their partners to customize special offers exclusively for Active Junky members. We believe developing these kinds of “Member” services across our portfolio of brands will augment our strategy of unifying content, commerce and community.”

With a rapidly growing community of registered users, Active Junky has partnered with the top online outdoor gear stores (100+) so consumers can earn cash back rewards on every gear purchase they make by simply clicking through Active Junky.com to the online store of their choice before making a purchase. Users can also browse, search and compare prices and reviews on all of the best outdoor gear products.

“Active Junky will also accelerate our move into an attractive and highly-lucrative new category: Outdoor Goods targeting the outdoor enthusiast. The outdoor recreation market generates upwards of $600B a year in consumer spending, and the research characteristics in product selection are very similar to our experience in the tech vertical,” added Mason.

As part of the Purch family of brands, Active Junky will remain a stand-alone property that supports the active outdoor vertical market.  The anticipated rollout of its customer loyalty platform across Purch’s properties is slated for early 2016.

“There’s an incredible amount of synergy between Purch and Active Junky that some may not see from the outside,” said Kevin McInerney, Founder and CEO at Active Junky.  “We both appeal to audiences of enthusiasts and have a strong, growing shopping community at the heart of our business model that attracts intent minded consumers, and drives loyalty and ongoing purchase volume.  This acquisition opens up a number of new revenue streams and I’m excited to see the impact our loyalty platform has when it’s spread across Purch brands, some of the more trafficked properties on the Internet.”

Purch Gaining Momentum Throughout 2015

This news follows several significant milestones for the Company.  In June, Purch closed a $135 million investment round from Canso Investment Counsel to fund for strategic acquisitions like Active Junky, accelerate the Company’s already strong organic growth, and continue Purch’s disruption of the digital publishing model.  Purch also recently added Martin Nisenholtz, the former digital head of The New York Times responsible for reinventing its traditional publishing model, and private investor, John Stellato, to its board of directors.

Purch’s reach also continues to grow at an exponential pace.  This August, comScore ranked Purch the top tech publisher in the United States based on the size of its audience for the 10th consecutive month – achieving a new milestone with 56.6 million unique visitors.

To find out more about Purch, visit www.purch.com, or follow the company on Twitter, LinkedIn, and Facebook.

About Purch
Purch is a portfolio of digital brands that helps make buying decisions easy for 100 million consumers and businesses monthly. Its respected sites such as Top Ten Reviews, Tom’s Guide, Tom’s Hardware, and Live Science natively integrate commerce and content in more than 1000 product categories so consumers can make better choices before, during, and after an important purchase. The company helps marketers achieve their branding and performance objectives in a high-quality, brand-safe context. Its sites connect in-market shoppers with more than 7,000 marketers and sellers, driving industry-leading conversion rates and $1 billion in commerce transactions annually. Purch is a high-growth, privately held company with more than 350 employees and offices across the U.S. and Europe. For more information on Purch, visit www.purch.com or follow the company on Twitter, LinkedIn, and Facebook.

facebooktwittergoogle_plusredditpinterestlinkedintumblrmail

Contact Us

Follow our easy step-by-step guide and we will contact you personally.

  • Advertising
    & Editorial
  • Business
    Development
  • Licensing
    & Reprints
  • Careers
  • Press
    Inquiries