By Maxime Cordier
Purch is a US based digital company which has been increasingly gaining attention lately due to an injection of cash from investors. ADTEKR focuses on Purch for the latest Spotlight article to discover why the company is so valuable.
In the advertising industry, original business models are the rule rather the exception, as the $135 million recently raised by Purch demonstrates. As a business at the cross-roads of traditional advertising, e-commerce, and digital advertising, Purch’s growth shows no signs of slowing.
What does Purch do?
Purch combines digital advertising and e-commerce through the portfolio of websites it owns and operates. These sites, most of which are product review sites, connect buyers to sellers using a data-led platform which makes product information more digestible for consumers, whilst allowing sellers to advertise their products to a large audience.
Read the full article here: http://adtekr.com/advertising/spotlight-on-purch/