Aims to get more revenue from new storefronts.
While Purch maintains that it’s profitable and has received $100 million in revenue, the company continues to seek additional ways to monetize its content using its 78 million monthly readers.
Just last month, for example, the publisher rolled out a new service to let companies buy native ad pages containing editorial reviews of their products. As Purch CEO Greg Mason put it, “The future of publishing will involve stronger incorporation of content and commerce to provide comprehensive experiences for audiences that build brand loyalty.”
By Anna Rohleder