Content and commerce innovator retools recently acquired Consumr app to create the ultimate mobile shopping companion; launches Purch Marketplace, a one-stop online shopping hub for tech enthusiasts

NEW YORK, NY (July 14, 2015)Purch, a digital content and commerce company, today announced the launch of Purchx for iOS, as well as the debut of Purch Marketplace. With Purchx and Purch Marketplace, Purch elevates the buying experience for tech shoppers wherever they are, in-store and online.

Originally acquired by Purch in March 2015 as Consumr, Purchx is the ultimate mobile resource for in-store consumer reviews and comparison shopping on more than 3,000,000 peer-reviewed products. Shoppers can use the app on iPhone or iPad to access all the information they need – from insightful product reviews by like-minded shoppers, to price comparisons, to store locations nearby – to make smarter, faster purchase decisions that work with their budget. Shoppers can also earn perks for helping other users make better decisions.

“As a company, we’re constantly seeking new ways to enhance the buying experience for everyday consumers,” said Doug Llewellyn, COO of Purch. “Purchx builds on our online success with our reviews sites by creating a one-stop mobile resource for in-store or on-the-go shoppers, and giving them all the info they need to find the best possible product in the easiest, most convenient way possible. It’s an all-in-one mobile product guide.”

New Purchx features include:

Scan and Compare – By simply scanning one or multiple barcodes or searching and browsing products in-app, shoppers can see product comparisons and reviews from Purchx’s vast category library, including electronics, toys, beauty, baby, grocery, hair care, health, home and garden, personal and skin care, pet care products, sporting goods, and more. Allowing multiple scans in one session provide a best in breed product scanning experience to consumers looking to read and compare more than one product at a time in retail.

Rewards and Leaderboard – Beyond its shopping benefits, Purchx will also feature an enhanced rewards program that allows shoppers to earn points and collect real rewards from some of today’s top brands – just by engaging with the app. Users can even keep track of where they rank all-time against other shoppers through the Purchx Leaderboard.

Comparison Shopping 2.0 – Consumers using Purchx will be able to evaluate products in a way they were not able to before by letting them compare the key pros and cons of products across a given category, and even compare a specific product to its top-20 competitors instantly. The App now includes a proprietary comparison engine that leverages big data to surface key differences and similarities between products in many technology categories.

Our own editors from across the Purch family of brands have also ranked and weighted hundreds of product attributes as part of our proprietary engine – lending Purch expertise to the consumer product review and comparison experience.

Purch Badges – Purchx will also serve as the introduction of “Purch Badges,” a marriage of Purch’s leading reviews sites, like Top Ten Reviews, Tom’s Guide and Tom’s Hardware, Anandtech, Business News Daily,, Live Science and in-app Purchx content. Purch Badges highlight products that have been favorably reviewed across Purch’s sites, giving shoppers access to expert insight and evaluations in addition to consumer driven reviews.

Buy Nearby – For shoppers browsing at home or on-the-go, Purchx brings them one step closer to their purchase through an intuitive “Buy Nearby” feature. “Buy Nearby” allows them to call a store directly to inquire about product availability and to reserve items for pick-up at the location that is most convenient for them.

Improved Design and Experience – Purchx has been completely redesigned keeping the user in mind. Enhanced with sleek aesthetics, simplified navigation and new category screens, Purchx was built to give users a best-in-class mobile shopping experience that minimalizes “digging” for necessary information.

In addition to Purchx, Purch has also debuted the brand-new Purch Marketplace, a marriage of curated online shopping and relevant content. Through the Purch Marketplace, online shoppers can browse and buy highly-rated technology spanning three distinct product and service stores: electronics, software, and smart home, with additional stores forthcoming.  Every product featured on the Purch Marketplace has been reviewed and rated across Purch’s popular portfolio of sites, including Top Ten Reviews, Tom’s Guide, Tom’s Hardware, Live Science and, ensuring shoppers are selecting from only the best product and services in each category. The new Purch Marketplace also prominently links users to our other ecommerce destinations such as the and Live Science stores as well as our premier partner Android Central.

“The Purch Marketplace is the perfect union of what we offer to interested shoppers,” added Llewellyn. “Our readers go to our brands to figure out how to make the best possible decision when considering a purchase. Technology is an investment, so they want to feel confident and comfortable as they go through that process. What we’ve done with Purch Marketplace is combine our valuable content with a highly-curated online shopping experience that gives users the information they need and the products they want, all in a single, online environment.”

Purch Marketplace has also been integrated into the Purchx shopping experience. Purchx shoppers will be able to buy items directly from the Purch Marketplace in just a few clicks.

With the debut of Purchx and Purch Marketplace, Purch continues its mission to simplify purchase decisions for shoppers. Each year, Purch’s content-commerce combination drives more than one billion dollars in commerce transactions. The company recently closed $135 million in funding to help fuel its strategy and growth through acquisitions and investments.

To download Purchx, please visit:

To visit Purch Marketplace, go to:

To find out more about Purch, visit or follow the company on Twitter, LinkedIn, and Facebook.


Contact Us

Follow our easy step-by-step guide and we will contact you personally.

  • Advertising
    & Editorial
  • Business
  • Licensing
    & Reprints
  • Careers
  • Press