App-quisition Sets Up Purch For Mobile

Purch bought the price-comparison and barcode-scanning app Consumr on Tuesday. The mobile app adds to Purch’s portfolio of websites that target consumers with high intent to purchase (like review site Top Ten Reviews). “Consumr is an important piece of our overall mobile strategy that will help consumers make complex buying decisions on the screen of their choice,” Purch COO Doug Llewellyn told AdExchanger. Long-term, the company plans to fully integrate the app with its commerce properties and offer its marketing players extension into the platform. Read the release.

Read more: http://adexchanger.com/ad-exchange-news/purch-buys-consumr-dissolving-vivaki-aod/

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