By Richard Hogan
It’s getting harder out there for an independent blog. Even one that has been profitable since inception.
And so, following this summer’s move to Apple by founding EIC Anand Shimpi, the site has decided to join the Purch tech publishing family. The NYC-based acquirer’s numerous other brands include Laptopmag, LiveScience and SPACE. From a blog post by AnandTech EIC Ryan Smith:
Before his departure, Anand spent almost a year meeting with all of the big names in the publishing space, both traditional and new media players. The goal was to find AnandTech a home with a partner that had a sustainable business model (similar to AnandTech’s), but could add the investment and existing reach to allow the site to better realize its potential. That search led to a number of interesting potential partners; it was a refreshing experience to say the least knowing that there are groups in the world who really value good content. Ultimately that search brought AnandTech to Purch.
Purch met the requirements: they have a sustainable business model, are profitable and have the sort of reach AnandTech needs to really hit the next level. More fundamentally however, Purch’s values are in line with AnandTech’s. In fact, it wasn’t that long ago that Purch acquired one of AnandTech’s biggest competitors in the late 1990s: Tom’s Hardware. Purch had already demonstrated a value for the sort of deep, long form content AnandTech was known for. In meeting with the Purch business and editorial teams, there was a clear interest in further developing AnandTech’s strengths as well as feeding back AnandTech’s learnings into the rest of the Purch family.
Most of the AnandTech editorial staff is based out-of-state in places like San Jose. The site has seen a huge increase in mobile traffic, and part of the motivation for this move is also to join forces with a company that knows how to monetize that flow.